Velvet Chainsaw
NOVEMBER 6, 2017
Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. This strategy aligns with word-of-mouth marketing’s new three E’s: engage, equip, empower.
Velvet Chainsaw
MAY 22, 2019
Research has found that only 10% of organizations have managed to create a learning culture, with just 20% of employees demonstrating effective learning behaviors at work. Because not every organization understands how important the commitment to team collaboration is, conference organizers have an opportunity to “manage up.”
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Velvet Chainsaw
APRIL 5, 2022
Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. Have you seen any small successes for reg pacing so far this year? Adapted from Dave’s Forward Thinking column in PCMA’s Convene. The post 2022 Conference Registration Pacing appeared first on Velvet Chainsaw.
Velvet Chainsaw
MAY 28, 2019
This will help organizations identify those tracks/sessions that should be attended together, particularly those aligned with their desired business outcomes. Design the room layout to accommodate teams of four to six sitting together, which will help expedite and enhance knowledge sharing and change management.
Velvet Chainsaw
OCTOBER 12, 2018
Want more info, read Marketo’s thorough explanation and comparison of Inbound vs. Outbound Marketing. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. How have you successfully used inbound, pull, hub and spoke marketing tactics for your conference?
Velvet Chainsaw
JULY 23, 2018
What additional obstacles stand you your path hindering your ability to use conference content marketing techniques? Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. Adapted from Dave’s Forward Thinking column in PCMA’s Convene.
Velvet Chainsaw
JUNE 5, 2024
This can be very insightful for identifying and making plans to strengthen the linkage between membership and premium conference participation, For this analysis, you’ll need a member since date from your Association Management System or CRM. Here’s a few how to steps: Create four ranges for member duration.
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