Attendance Marketing Management Marketing 
Velvet Chainsaw
NOVEMBER 6, 2017
A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.
Velvet Chainsaw
APRIL 5, 2022
Market differently. One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns. Develop social and email assets that co-brand and enable committee members, speakers, and exhibitors to share that they are attending. They provide the social proof needed to drive action.
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Velvet Chainsaw
APRIL 16, 2025
Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. You can access the guide and free template at aihr.com/blog/9-box-grid/. Adapted from Daves Forward Thinking column in PCMAs Convene.
Velvet Chainsaw
MAY 22, 2019
Research has found that only 10% of organizations have managed to create a learning culture, with just 20% of employees demonstrating effective learning behaviors at work. Because not every organization understands how important the commitment to team collaboration is, conference organizers have an opportunity to “manage up.”
Velvet Chainsaw
JULY 23, 2018
Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. Get specific.
Eventory
OCTOBER 9, 2018
Conferences, summits, meetups – marketing managers’ calendars are bursting at the seams with the mass of industry events. However, it’s hard to miss the impression that more and more often, marketing conferences are like a sad duty for the marketing managers. Let’s face it, you have expectations.
Velvet Chainsaw
JULY 10, 2017
Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. These projects had an aggregate attendance of 110,000-plus participants with registration revenue in excess of $30 million. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association.
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