Remove Attendance Marketing Remove Management Remove Speakers
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More Marketing Isn’t the Answer

Velvet Chainsaw

Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Attendees value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. Spend in this category doesn’t contribute to the attendee value proposition.

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2022 Conference Registration Pacing

Velvet Chainsaw

One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns. Develop social and email assets that co-brand and enable committee members, speakers, and exhibitors to share that they are attending. They provide the social proof needed to drive action.

2022 397
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Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

Others leverage their conference committee and speakers to contribute content. Want more info, read Marketo’s thorough explanation and comparison of Inbound vs. Outbound Marketing. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association.

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Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

If student attendance is material, we like to analyze separately.) At times, we also remove speakers and volunteer leaders as they may justify their participation based more on those roles than their education and networking experience. How does your educational content align with targeting that most important segment?

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Why marketing managers secretly hate marketing conferences

Eventory

Conferences, summits, meetups – marketing managers’ calendars are bursting at the seams with the mass of industry events. However, it’s hard to miss the impression that more and more often, marketing conferences are like a sad duty for the marketing managers. Let’s face it, you have expectations.

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TOP 25 best marketing conferences in Europe to attend in 2019

Eventory

Main attractions: During that one-day event, you will be able to participate in keynote sessions, interesting and inspiring lectures of key online marketing players. Among the exhibitors at Marketing Week Live 2019, you will meet the most popular companies ready to answer your questions. 7 I <3 Marketing. 6 ATOMICON 2019.

2019 112
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24 virtual event best practices for 2023

Socio Events

It surprises event planners and managers to know that treating virtual goings-on like in-person events is a good rule of thumb throughout the whole process—all it takes is a little best-practice tweaking for the virtual environment. Virtual events are popular today, but they can still be tricky for event organizers to plan.

2023 52