Velvet Chainsaw

NOVEMBER 6, 2017

Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Attendees value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. Spend in this category doesn’t contribute to the attendee value proposition.

Marketing 80

Marketing Food and Beverage Attendance Marketing Conference 80

Velvet Chainsaw

APRIL 5, 2022

One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns. Develop social and email assets that co-brand and enable committee members, speakers, and exhibitors to share that they are attending. They provide the social proof needed to drive action.

2022 397

2022 Conference 2019 2020 397

Velvet Chainsaw

OCTOBER 12, 2018

Others leverage their conference committee and speakers to contribute content. Want more info, read Marketo’s thorough explanation and comparison of Inbound vs. Outbound Marketing. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association.

Conference 321

Conference Social Media 2018 B2B 321

Velvet Chainsaw

JULY 10, 2017

If student attendance is material, we like to analyze separately.) At times, we also remove speakers and volunteer leaders as they may justify their participation based more on those roles than their education and networking experience. How does your educational content align with targeting that most important segment?

Conference 288

Conference Education 2017 Speakers 288

Eventory

OCTOBER 9, 2018

Conferences, summits, meetups – marketing managers’ calendars are bursting at the seams with the mass of industry events. However, it’s hard to miss the impression that more and more often, marketing conferences are like a sad duty for the marketing managers. Let’s face it, you have expectations.

Marketing 60

Marketing Conference Management Event Management 60

Eventory

JANUARY 29, 2019

Main attractions: During that one-day event, you will be able to participate in keynote sessions, interesting and inspiring lectures of key online marketing players. Among the exhibitors at Marketing Week Live 2019, you will meet the most popular companies ready to answer your questions. 7 I <3 Marketing. 6 ATOMICON 2019.

2019 112

2019 Marketing Conference Social Media 112

Socio Events

MARCH 27, 2023

It surprises event planners and managers to know that treating virtual goings-on like in-person events is a good rule of thumb throughout the whole process—all it takes is a little best-practice tweaking for the virtual environment. Virtual events are popular today, but they can still be tricky for event organizers to plan.

2023 52

2023 Sponsorships Social Media Entertainment 52