Velvet Chainsaw
FEBRUARY 5, 2018
Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s. She was tired of marketing being driven by age and generations.
Velvet Chainsaw
NOVEMBER 6, 2017
A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.
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Velvet Chainsaw
APRIL 12, 2022
Influencer Marketing Hub , which specializes in producing content in the social media and influencer marketing industry, published its top 18 social influencer trends for 2022. That spawns more collaboration between brands and influencers in planning campaigns and a lot more interest in tracking the social media marketing metrics.
Eventory
JANUARY 29, 2019
2019 is here with its event calendar full of the best marketing conferences waiting for you to attend them. The marketing industry changes at a very fast pace. To keep track of emerging progress and novelties marketing specialists need to stay in the center of ongoing changes. Top 25 best marketing conferences in 2019.
Eventory
OCTOBER 9, 2018
Conferences, summits, meetups – marketing managers’ calendars are bursting at the seams with the mass of industry events. However, it’s hard to miss the impression that more and more often, marketing conferences are like a sad duty for the marketing managers. Marketing conferences aren’t substantive for marketing managers.
Velvet Chainsaw
APRIL 5, 2022
Market differently. One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns. Develop social and email assets that co-brand and enable committee members, speakers, and exhibitors to share that they are attending. They provide the social proof needed to drive action.
PCMA Convene
SEPTEMBER 18, 2017
According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. Marketing spend for conferences with an expo is usually closer to 6 percent.
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