Velvet Chainsaw
NOVEMBER 6, 2017
A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.
Velvet Chainsaw
FEBRUARY 5, 2018
Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s. She was tired of marketing being driven by age and generations.
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Velvet Chainsaw
APRIL 12, 2022
Influencer Marketing Hub , which specializes in producing content in the social media and influencer marketing industry, published its top 18 social influencer trends for 2022. That spawns more collaboration between brands and influencers in planning campaigns and a lot more interest in tracking the social media marketing metrics.
Velvet Chainsaw
APRIL 5, 2022
Market differently. One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns. Develop social and email assets that co-brand and enable committee members, speakers, and exhibitors to share that they are attending. They provide the social proof needed to drive action.
Velvet Chainsaw
JULY 23, 2018
Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. Get specific.
Velvet Chainsaw
OCTOBER 12, 2018
We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). Want more info, read Marketo’s thorough explanation and comparison of Inbound vs. Outbound Marketing.
Velvet Chainsaw
MAY 22, 2019
Josh Bersin , an expert in enterprise learning and talent management, examined the issue of learning culture and found that companies that effectively nurture their workforce’s desire to learn are at least 30% more likely to be market leaders in their industries over an extended period of time. Debunking Organizational Learning Myths.
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