Remove Attendance Marketing Remove Marketing Remove Meetings
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More Marketing Isn’t the Answer

Velvet Chainsaw

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.

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2022 Conference Registration Pacing

Velvet Chainsaw

It’s expected that meetings in Q3 or Q4 will outperform those held in the first half of this year. Attendees’ decision to attend will be made later than normal. A lot of meetings operating in Q1 and Q2 ended up extending their early-bird deadlines multiple times. Market differently. Adjust your date fees.

2022 397
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Your Conference Content Has Magnetic Pull

Velvet Chainsaw

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. Get specific.

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Leveraging Team Learning at Conferences

Velvet Chainsaw

Yet conferences are lagging in meeting the needs of team learning. The long-term belief for conference organizers has been to offer multiple tracks for different functions and roles, because traditional wisdom—and marketing segmentation—show that more people will attend from an organization if you offer more variety.

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The Crisis of Connection

Velvet Chainsaw

There has never been a more important rally call for the work we do: to design meetings to welcome and accept people as they are and consciously bake in opportunities to expose them to people not like them. To obtain true belonging, real connection and real empathy requires meeting real people in real spaces in real time.

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Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. These projects had an aggregate attendance of 110,000-plus participants with registration revenue in excess of $30 million. Heat Mapping — There are lots of ways to heat-map your audience.

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TOP 25 best marketing conferences in Europe to attend in 2019

Eventory

2019 is here with its event calendar full of the best marketing conferences waiting for you to attend them. The marketing industry changes at a very fast pace. To keep track of emerging progress and novelties marketing specialists need to stay in the center of ongoing changes. Top 25 best marketing conferences in 2019.

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