Remove Attendance Marketing Remove Marketing Remove Meetings
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More Marketing Isn’t the Answer

Velvet Chainsaw

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.

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2022 Conference Registration Pacing

Velvet Chainsaw

It’s expected that meetings in Q3 or Q4 will outperform those held in the first half of this year. Attendees’ decision to attend will be made later than normal. A lot of meetings operating in Q1 and Q2 ended up extending their early-bird deadlines multiple times. Market differently. Adjust your date fees.

2022 397
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Attracting & Engaging High-Po’s

Velvet Chainsaw

These are often micro-communities who support each other throughout the year and meet at in-person events. One of the drivers for them to attend is to fulfill their volunteer leader obligations. Mentor Programs Some of the most effective programs Ive seen are connected to the special interest groups (SIGs) of an association.

2024 221
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Your Conference Content Has Magnetic Pull

Velvet Chainsaw

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. Get specific.

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Leveraging Team Learning at Conferences

Velvet Chainsaw

Yet conferences are lagging in meeting the needs of team learning. The long-term belief for conference organizers has been to offer multiple tracks for different functions and roles, because traditional wisdom—and marketing segmentation—show that more people will attend from an organization if you offer more variety.

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Toronto is a city of remixed visions, values, and creation.

Smart Meetings

Plan with confidence Toronto is more than a meeting place Toronto is North America’s fourth most populous city, making it Canada’s largest and most visited destination. The center is recognized as top-of-class by meeting and event organizers around the world and has hosted over 21,000 events during its four-decade history.

2004 223
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Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. These projects had an aggregate attendance of 110,000-plus participants with registration revenue in excess of $30 million. Heat Mapping — There are lots of ways to heat-map your audience.