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Your Conference Content Has Magnetic Pull

Velvet Chainsaw

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. Get specific.

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Leveraging Team Learning at Conferences

Velvet Chainsaw

In a recent keynote at a major annual healthcare convention, keynoter Margaret Heffernan, PhD, entrepreneur, prolific author and a popular TED Talk presenter, spoke of the importance of investing in the connections among team members to both increase productivity and reduce risk. Debunking Organizational Learning Myths.

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Do You Really Have Them at Hello? Rethinking Your First-Timer Strategy

Velvet Chainsaw

The entire hour of their kick-off was focused on helping attendees identify what problems/challenges they were facing at work and how the conference community, education and resource experts present could support them over the three-day conference and beyond.

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TOP 25 best marketing conferences in Europe to attend in 2019

Eventory

2019 is here with its event calendar full of the best marketing conferences waiting for you to attend them. The marketing industry changes at a very fast pace. To keep track of emerging progress and novelties marketing specialists need to stay in the center of ongoing changes. Top 25 best marketing conferences in 2019.

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Back to School for Trade Show Organizers: Build In More Ways to Learn and Connect

Velvet Chainsaw

Over 90% of respondents said education was a strong attendance driver. Not surprisingly, when CEIR provided additional insight by running cross-tabs, much higher ratings on the importance of conference sessions were present at association-run shows that rotate locations, and have a smaller attendance and expo floor (82 – 83%).

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4 Ways to Leverage Customer Advocacy at Events

Event Farm

This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. How can you make the most effective marketing tactic more effective? In-person events are already hugely successful for B2B marketers , but they have the potential to become even better. customer presentation.

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Why marketing managers secretly hate marketing conferences

Eventory

Conferences, summits, meetups – marketing managers’ calendars are bursting at the seams with the mass of industry events. However, it’s hard to miss the impression that more and more often, marketing conferences are like a sad duty for the marketing managers. Marketing conferences aren’t substantive for marketing managers.