Velvet Chainsaw

JULY 10, 2017

Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. These projects had an aggregate attendance of 110,000-plus participants with registration revenue in excess of $30 million. If student attendance is material, we like to analyze separately.)

Conference 288

Conference Education 2017 Speakers 288

PCMA Convene

SEPTEMBER 18, 2017

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. Marketing spend for conferences with an expo is usually closer to 6 percent.

Marketing 60

Marketing Food and Beverage Meetings Advertising 60

Eventory

OCTOBER 9, 2018

Conferences, summits, meetups – marketing managers’ calendars are bursting at the seams with the mass of industry events. However, it’s hard to miss the impression that more and more often, marketing conferences are like a sad duty for the marketing managers. Marketing conferences aren’t substantive for marketing managers.

Marketing 60

Marketing Conference Management Event Management 60

PCMA Convene

SEPTEMBER 18, 2017

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. Marketing spend for conferences with an expo is usually closer to 6 percent.

Marketing 51

Marketing Meetings Food and Beverage Advertising 51

Eventsforce

FEBRUARY 24, 2022

Turn to the local convention and visitors bureau (CVB) and destination marketing organisation (DMO) to hit an event planning jackpot. These organisations can provide you with the following information and more: Suggestions and help facilitating event activities, entertainment, and speakers.

Meetings 98

Meetings Transportation Site Selections Attendance Marketing 98

Bizzabo

APRIL 18, 2019

The 2019 gathering expects to receive more than 170,000 attendees all gathering to listen to keynote speakers and participate in the 2,700 breakout workshops that will be offered. Why You Should Attend: There's so much to learn and experience at Dreamforce. Wondering why your email marketing efforts are falling flat?

2019 64

2019 Conference Speakers 2018 64

Socio Events

MARCH 27, 2023

Spread the word on social media A cornerstone of effective promotion in 2023, social media and event marketing cannot be without each other. Start email marketing early One of the most cost-effective ways to market your virtual event, email marketing is best done as early as possible.

2023 52

2023 Sponsorships Social Media Entertainment 52

Velvet Chainsaw

SEPTEMBER 8, 2016

In 2013, we partnered with Tagoras on a research project and produced The Speaker Report. 48 percent of the 120 conference/education professionals who responded said they always or frequently re-write some or all of their speaker session submissions (e.g. titles, descriptions or learning objectives). You should too!

Conference 150

Conference Marketing Education Advertising 150