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Next Markets May Include Leveraging Opportunities Of Perennials

Velvet Chainsaw

Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s. Tech entrepreneur Gina Pell coined the term perennial. Who Are The Perennials?

Marketing 271
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Your Conference Content Has Magnetic Pull

Velvet Chainsaw

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. Get specific.

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Your Trade Show Attendees: What Do They Really, Really Want?

Velvet Chainsaw

Event organizers take heed: It appears that your tech exhibitors continue to be important to your show floor mix. While 85% of attendees ranked seeing new technology as important or very important, organizers’ perception was that it was important to only 77% of them.

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CVBs and DMOs: A Hidden Resource for Meeting and Event Professionals

Eventsforce

Turn to the local convention and visitors bureau (CVB) and destination marketing organisation (DMO) to hit an event planning jackpot. Offering attendance marketing tools on the DMO and CVB website, like toolkits for venue searching and booking, to make sure planners have resources to help their event thrive.

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Top 99 keynote speakers every event planner must know about

Hubilo Blog

Keynote speakers in Marketing and Sales. He was the guest speaker for the HT Brand Studio special on “Emergence of Vernacular Marketing” Where to Find him? Nir is an expert on product marketing and development. Robert is the Regents’ Professor Emeritus of Psychology and Marketing at multiple universities.

Speakers 101
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Top 98 keynote speakers every event planner must know about

Hubilo Blog

Keynote speakers in Marketing and Sales. He was the guest speaker for the HT Brand Studio special on “Emergence of Vernacular Marketing” Where to Find him? Nir is an expert on product marketing and development. Robert is the Regents’ Professor Emeritus of Psychology and Marketing at multiple universities.

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Toronto is a city of remixed visions, values, and creation.

Smart Meetings

Toronto ranked first in North America for both high-tech job creation and population growth and in the world for working women. Destination Toronto’s 6ix Stack program is a comprehensive attendance marketing program that offers a range of services, from 24/7 on-demand assets to highly customized assets.

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