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Attracting & Engaging High-Po’s

Velvet Chainsaw

These are often micro-communities who support each other throughout the year and meet at in-person events. One of the drivers for them to attend is to fulfill their volunteer leader obligations. Mentor Programs Some of the most effective programs Ive seen are connected to the special interest groups (SIGs) of an association.

2024 195
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More Marketing Isn’t the Answer

Velvet Chainsaw

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category.

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2022 Conference Registration Pacing

Velvet Chainsaw

It’s expected that meetings in Q3 or Q4 will outperform those held in the first half of this year. Attendees’ decision to attend will be made later than normal. A lot of meetings operating in Q1 and Q2 ended up extending their early-bird deadlines multiple times. Market differently. Adjust your date fees.

2022 397
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Toronto is a city of remixed visions, values, and creation.

Smart Meetings

Plan with confidence Toronto is more than a meeting place Toronto is North America’s fourth most populous city, making it Canada’s largest and most visited destination. The center is recognized as top-of-class by meeting and event organizers around the world and has hosted over 21,000 events during its four-decade history.

2004 223
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If You Build It, Will Teams Come?

Velvet Chainsaw

Make it easy for teams to register and attend together and consider incentives to encourage it. Create activation areas and zones where teams can meet up onsite to debrief and process the learning and ideas they captured that day. We really like how Association for Talent Development promoted team learning at their annual meeting.

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Do You Really Have Them at Hello? Rethinking Your First-Timer Strategy

Velvet Chainsaw

Take a page from the Regulatory Affairs Professional Society’s (RAPS) playbook for their recent annual meeting in Philly. They scrubbed their attendance data and realized that 31% of their attendees were solo (the only person from their organization). No One Should Eat Alone.

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Collaborate, experiment, and innovate in Toronto

Smart Meetings

Meeting in Toronto puts you at the innovative and cultural heart of Canada.No Sustainability is a top priority for Toronto’s convention centres, venues and meeting spaces. of exhibit space, 77 meeting rooms, multi-purpose ballrooms, and a fully equipped theatre. Learn more about bringing your next meeting to Toronto here.

2004 130