Velvet Chainsaw
NOVEMBER 6, 2017
A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category.
Velvet Chainsaw
APRIL 5, 2022
It’s expected that meetings in Q3 or Q4 will outperform those held in the first half of this year. Attendees’ decision to attend will be made later than normal. A lot of meetings operating in Q1 and Q2 ended up extending their early-bird deadlines multiple times. Market differently. Adjust your date fees.
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Velvet Chainsaw
FEBRUARY 2, 2018
There has never been a more important rally call for the work we do: to design meetings to welcome and accept people as they are and consciously bake in opportunities to expose them to people not like them. To obtain true belonging, real connection and real empathy requires meeting real people in real spaces in real time.
Velvet Chainsaw
MAY 28, 2019
Make it easy for teams to register and attend together and consider incentives to encourage it. Create activation areas and zones where teams can meet up onsite to debrief and process the learning and ideas they captured that day. We really like how Association for Talent Development promoted team learning at their annual meeting.
Velvet Chainsaw
NOVEMBER 6, 2019
Take a page from the Regulatory Affairs Professional Society’s (RAPS) playbook for their recent annual meeting in Philly. They scrubbed their attendance data and realized that 31% of their attendees were solo (the only person from their organization). No One Should Eat Alone.
Eventsforce
FEBRUARY 24, 2022
As a meeting and event planner, do you ever feel a little stuck? Q: How should meeting and event professionals utilise CVBs and DMOs to enhance their planning capabilities? Q: How can meeting and event planners and CVBs and DMOs work together more effectively? Sounds great, doesn’t it? Cara Frank, Chief of Staff, Simpleview.
Velvet Chainsaw
JULY 10, 2017
The first heat map shows the percent of loyal attendees by region, who tend to go anywhere your meeting is being held. Heat Mapping — There are lots of ways to heat-map your audience. We often use a heat map that divides the country into six large regions. Next, we create three heat maps — one for each year — of the non-loyal attendees.
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