Velvet Chainsaw

APRIL 5, 2022

It’s expected that meetings in Q3 or Q4 will outperform those held in the first half of this year. Attendees’ decision to attend will be made later than normal. A lot of meetings operating in Q1 and Q2 ended up extending their early-bird deadlines multiple times. Market differently. Adjust your date fees.

2022 397

2022 Conference 2019 2020 397

Velvet Chainsaw

NOVEMBER 6, 2017

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category.

Marketing 80

Marketing Food and Beverage Attendance Marketing Conference 80

Velvet Chainsaw

JULY 10, 2017

If student attendance is material, we like to analyze separately.) At times, we also remove speakers and volunteer leaders as they may justify their participation based more on those roles than their education and networking experience. Heat Mapping — There are lots of ways to heat-map your audience.

Conference 288

Conference Education 2017 Speakers 288

Eventsforce

FEBRUARY 24, 2022

As a meeting and event planner, do you ever feel a little stuck? Turn to the local convention and visitors bureau (CVB) and destination marketing organisation (DMO) to hit an event planning jackpot. Q: How should meeting and event professionals utilise CVBs and DMOs to enhance their planning capabilities?

Meetings 98

Meetings Transportation Site Selections Attendance Marketing 98

Eventory

JANUARY 29, 2019

Showing up at one of the best marketing conferences puts you right in the heart of the industry. You get the chance to meet fellow specialists, discuss the new trends and share experiences. There are many benefits of regular event attendance. Friends of Search is the meeting that focuses on online marketing and SEO areas.

2019 112

2019 Marketing Conference Social Media 112

PCMA Convene

SEPTEMBER 18, 2017

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing.

Marketing 60

Marketing Food and Beverage Meetings Advertising 60

PCMA Convene

SEPTEMBER 18, 2017

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing.

Marketing 51

Marketing Meetings Food and Beverage Advertising 51