Velvet Chainsaw
APRIL 5, 2022
One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns. Develop social and email assets that co-brand and enable committee members, speakers, and exhibitors to share that they are attending. They provide the social proof needed to drive action.
Velvet Chainsaw
APRIL 12, 2022
Many speakers and exhibitors offer a huge sphere of influence within your target communities. Make it easy for them to share your content and allow influencers to offer a code for users to get a modest discount or other benefit.
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Velvet Chainsaw
OCTOBER 12, 2018
Others leverage their conference committee and speakers to contribute content. Want more info, read Marketo’s thorough explanation and comparison of Inbound vs. Outbound Marketing. As you work through your inbound strategy, consider having multiple contributors for your blog.
Eventsforce
FEBRUARY 24, 2022
Turn to the local convention and visitors bureau (CVB) and destination marketing organisation (DMO) to hit an event planning jackpot. These organisations can provide you with the following information and more: Suggestions and help facilitating event activities, entertainment, and speakers.
Velvet Chainsaw
NOVEMBER 6, 2017
Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Attendees value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. Spend in this category doesn’t contribute to the attendee value proposition.
Velvet Chainsaw
JULY 10, 2017
If student attendance is material, we like to analyze separately.) At times, we also remove speakers and volunteer leaders as they may justify their participation based more on those roles than their education and networking experience.
Socio Events
MARCH 27, 2023
Even if you’ve yet to put together a solid event agenda or even book speakers, so long as you have a rough idea of how the event will unfold, you can start sending emails. Book guests, speakers, and entertainers Even in a virtual environment, keynote speakers and entertainers are a must-have.
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