Velvet Chainsaw

JUNE 28, 2016

In a groundbreaking study that encompasses survey results from both show organizers and their attendees, CEIR has gathered data from thousands to gauge key characteristics of repeat attendees—who they are and why they become loyal visitors to an exhibition. What does it mean? How do you track attendee retention?

Trade Shows 271

Trade Shows Conference Networking Conference Education 271

Velvet Chainsaw

AUGUST 2, 2016

Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value. To organizers, we believe that CEUs are the Fool’s Gold of Attendance Marketing. Stay tuned.

Trade Shows 150

Trade Shows B2C Education Healthcare 150

Smart Meetings

SEPTEMBER 18, 2022

The Metro Toronto Convention Centre (MTCC) is Canada’s leading convention and trade show facility. Destination Toronto’s 6ix Stack Attendance Marketing program is a comprehensive attendance marketing program that offers a range of services, from 24/7 on-demand assets to highly customized assets.

2004 130

2004 Attendance Marketing Trade Shows Sustainability 130

PCMA Convene

SEPTEMBER 18, 2017

Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. They also spend a lot on list buys and ad placements.

Marketing 51

Marketing Meetings Food and Beverage Advertising 51

Socio Events

MARCH 27, 2023

Here are some popular options: Trade show Virtual conference Seminar Exhibition Product launch or demo Holiday party 4. What type of event are you planning? Is it internal or external? Once you consider a few questions, you’ll be able to decide what type of virtual event will work best.

2023 52

2023 Sponsorships Social Media Entertainment 52

Velvet Chainsaw

SEPTEMBER 8, 2016

As conference education trumps the exhibit hall experience at many association meetings, or creeps into your trade show experience to create a solutions-driven, holistic experience for your attendees, upping your game with session titles, descriptions, and learning objectives has become more important than ever. You should too!

Conference 150

Conference Marketing Education Advertising 150