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AMEX M&E Meetings Marketplace Expands

Smart Meetings

. American Express Meetings & Events ’ suite of technology solutions for event professionals is now even more robust with the addition of Attendify and Splash as partners. The common thread with the products is that they drive efficiency in the meeting planning process, deliver data and insights, and focus on the attendee experience.

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17 Event Marketing Strategies to Boost Engagement & Drive Sales

Eventmobi

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending. What Are Event Marketing Strategies?

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Discover the Best Event Platform: A Six-Step Guide

Attendease

However, with countless tools and services on the market, selecting the right platform for your business can feel overwhelming and confusing. The individual platforms are then rated based on how well they meet your criteria, giving you individual scores for comparison purposes. Why create a comparison grid to evaluate event platforms?

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Five Top Meeting Planning Trends for 2017

Eventinterface

The new year has landed and its time again to explore the top meeting planning trends and considerations. From custom coasters to straws and logos embedded in ice cubes, beverages can now play an even more important role in experiential marketing at events. Home and car sharing services will continue to increase their market share.

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What Hybrid Platform Consolidation Means for Meeting Profs

SmartMeetings

Virtual meeting platforms are buying, acquiring, partnering and otherwise conjoining with in-person meeting producers to offer full-service, integrated hybrid capabilities. What will that mean for meeting professionals? Our goal is to empower event managers to succeed with any event format,” the company said in a post.

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Event Registration Technology for 2025: What You Need to Know

Guidebook

of event organizers say in-person events are the most impactful marketing channel available. However, according to the State of Event Marketing 2024 report, 78.5% As a result, cost management has become more important than ever. Why Event Registration Technology Matters Today In-person events are back, big time! In fact, 80.4%

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The Ultimate Guide to Corporate Event Planning: From Concept to Execution

Eventtia

Involving executives, marketing, and sales teams early on will clarify expectations and secure support. Budgeting Tips: Categorize Expenses : Break down your budget into categories, such as venue, catering, AV, marketing, and contingency. Plan a Comprehensive Marketing and Promotion Strategy Promotion is critical to attendance.