Event Marketer

DECEMBER 17, 2024

Promotions & Hires Rene Austin has joined Civic Entertainment Group as managing director, head of growth. Austins 21-year career has spanned roles at IPG and The Weber Shandwick Collective. Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches.

Trade Shows 261

Trade Shows Entertainment Event Marketing Marketing 261

Smart Meetings

JULY 22, 2022

Thompson Austin. Newly opened Thompson Austin is tailored to the needs of meetings and events professionals. It offers luxury accommodations in 212 guest rooms and 17 residences in the middle of Austin’s downtown entertainment district. Thompson Austin has more than 10,000 sq. Thompson Austin has more than 10,000 sq.

Food and Beverage 245

Food and Beverage Hotels 2023 Sports 245

Event Marketer

OCTOBER 24, 2023

Drivers weren’t the only ones getting motorsports fans revved up in Austin at the Formula 1 Lenovo U.S. The first-ever Rev Country Austin, co-hosted with Thuzio, entailed a performance by country duo Locash and more activations from Casamigos and BODYARMOR. Grand Prix in Austin appeared first on Event Marketer.

Sports 304

Sports Apparel Automotive Retail 304

Smart Meetings

JUNE 3, 2021

Hardesty is managing director for Thompson Austin and Tommie Austin in Texas. The post Smart Moves in Orlando, Austin and More appeared first on Smart Meetings. Nate Hardesty. Hardesty previously worked as general manager for Andaz West Hollywood in California.

Hotels 246

Hotels Hospitality Tourism Management 246

Event Marketer

SEPTEMBER 11, 2023

The proprietary event, held in July at the Moody Amphitheater at Waterloo Park in Austin, was designed to localize Coke’s national and global music campaigns to make them more relevant to the Texas consumer market, while simultaneously engaging other business targets, like retailers and customers. “So Agency: Momentum Worldwide.

Food and Beverage 321

Food and Beverage Retail 2022 Sponsorships 321

Event Marketer

OCTOBER 25, 2021

The Austin-centric campaign features elements of Visible’s Red Rocks Unpaused and Pride programs. This included Visible signing on as the official wireless partner of Austin’s pro soccer club, Austin FC, and leveraging its fan club for an authentic spin on the sponsorship. 1-3 and 8-10. 1-3 and 8-10.

Wireless 246

Wireless Sponsorships Sports Marketing 246

Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. And stay tuned for more coverage.)

2024 264

2024 Fashion Entertainment Social Media 264

EventSource

JANUARY 13, 2025

Reviews | 20 Blog mentions Open House Date : January 19, 2025 Time: 11:00 AM – 3:00 PM RSVP: here Photo Courtesy of Eric Cheng Photography Casa Loma Inquire Now 1 Austin Terrace, Toronto, ON M5R 1X8 ( 3 ) EventSource.ca North, Ajax, ON L1Z 1T7 ( 6 ) EventSource.ca

2025 316

2025 Venues Entertainment Meetings 316

Event Marketer

DECEMBER 17, 2024

Its a partnership and evolution for both companies, as the worlds of immersive theatre and brand activation continue to collide in projects like citizenMs Cameo activation in Chicago and Roku City at SXSW in Austin, where Secret Theatre brought their expertise to DesignScenes work. What is the objective of the guests attending?

Transportation 232

Transportation 2023 Venues Hotels 232

Event Marketer

MARCH 14, 2025

A mysterious space-vessel crash appeared in Austin, TX, during SXSW. Curious (and brave) passersby who stumbled upon FXs The Wreckage activation had a chance to step inside and uncover details from the upcoming Alien: Earth series, a prequel to the 1979 film Alien that started the franchise. Agency: Civic.

2025 223

2025 Marketing Event Marketing Events 223

Event Marketer

MARCH 1, 2024

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. The post SXSW Throwback: 12 Experiential Ideas from Past Activations and Events in Austin appeared first on Event Marketer.

2024 245

2024 Education Tech Hotels 245

Event Marketer

FEBRUARY 6, 2025

The effort is anchored by the Classic or Nothing Diner, which first popped up at the Austin Food & Wine Festival in November, then hit New Yorks MetLife Stadium in December. SHARE-WORTHY EXPERIENCE DESIGN Bringing an archetypal American diner to life isnt just about the food; its about the ambience, too.

Travel 263

Travel Social Media 2025 Fashion 263

Event Marketer

MARCH 11, 2025

From March 9-10, Lush and nonprofit partner Change the Ref set up shop in Austin, TX, to raise awareness of school shootings and educate consumers on the Lawsuit for Survival , a bill aimed at implementing stronger U.S. Lush Cosmetics has deep roots in activism, even billing itself as a campaigning organization fronted by a soap shop.

2025 286

2025 Education Retail Financial 286

Event Marketer

MARCH 25, 2025

We learned from the last event that we did, which was at a coffee shop in Austin, that being near college campuses is really strong for us.

Fashion 273

Fashion Banking Social Media Marketing 273

EventMB

JULY 12, 2024

Skift Take: The Austin Convention Center is closing for a $1.6 billion redevelopment. The city is stressing that it will still be open for events business. Andrea Doyle Read the Complete Story On Skift Meetings

Meetings 203

Meetings Events 203

EventMB

DECEMBER 16, 2024

Skift Take: This approval is pivotal for the city as it prepares to close the Austin Convention Center for four years while it is completely redeveloped. Andrea Doyle Read the Complete Story On Skift Meetings

Tourism 168

Tourism Meetings 168

Prestige Events Magazine

FEBRUARY 24, 2025

Jo Austin, Conference & Events Sustainability Lead at Levy UK and Sales Director at Lime Venue Portfolio, commented: This is all about best practice. Finally, Lime Venue Portfolio will be launching its own S Guide, which offers event organisers more insight and examples of social impact programmes within the events industry.

Venues 255

Venues Banking Sponsorships Education 255

EventMB

OCTOBER 22, 2024

Skift Take: Hotels are joining forces to accommodate large groups during the closure of the Austin Convention Center. Andrea Doyle Read the Complete Story On Skift Meetings

Hotels 182

Hotels Meetings 182

Prestige Events Magazine

MARCH 20, 2025

This years awards have been expanded to cover 15 categories with 5 new categories that include: – Water, Waste, Resource & Recycling Project of the Year – Outstanding Achievement in Carbon Reduction & Net Zero Progress – Organisational Engagement & Cultural Change – Supply Chain Engagement The awards, which are now (..)

Sustainability 236

Sustainability 2025 Travel Hotels 236

Event Marketer

JANUARY 30, 2025

Lauren Austin, CCO, MKG The Strength of Community It has been truly inspiring to see how the community has come together. Lauren Austin, CCO, MKG Future Impacts on Events The events industry in L.A. Lauren Austin, CCO, MKG L.A. Were lucky to have a kind, smart community of humans (and clients) who understand that.

Sustainability 208

Sustainability Social Media Events Financial 208

Event Marketer

APRIL 7, 2025

Brat Arena Tour in Austin,Minneapolis,Chicago andNew York. Dove launched the program on April 1 in Brooklyn through a pop-up concert featuring Sofi Tukker, with fans showing up to claim Hot Seats (access to an intimate, high-energy set) for themselves and a friend.

Hotels 265

Hotels Banking Marketing Event Marketing 265

Event Marketer

FEBRUARY 4, 2025

The brand popped up at the Mall of America in Minnesota, and in Austin, TX, with its mobile, cherry-topped Balm DotWorld vending machine in tow, then leveraged the unit as the centerpiece of a 360-degree experience. OK, now, lets talk about the launch experiences hosted in January for the new Black Cherry Collection.

2025 222

2025 Fashion Food and Beverage Retail 222

Event Marketer

APRIL 4, 2022

Tito’s Handmade Vodka, the official vodka sponsor of the PGA Tour and PGA Tour Champions, unveiled its new Tito’s Stillhouse Lounge at the WGC-Dell Technologies Match Play at Austin Country Club in Austin, Texas, March 23-27. Austin-based artist Josh Row painted custom murals for the Tito’s Stillhouse Lounge.

Apparel 331

Apparel Sponsorships Sports Entertainment 331

Event Marketer

JANUARY 21, 2025

The 2025 steering committee includes: Jillian Austin, National Director of Experiences & Events, Planet 13; Gabriela Neves, President, Factory360; Karlene Palmer-McLeod, Senior Experiential Manager, Proximo Spirits; and Esther Sarpong, Director Experiential Retail, Brookfield Properties.

Event Marketing 246

Event Marketing Marketing 2002 2025 246

Event Marketer

OCTOBER 20, 2024

AT&T Hotel and Conference Center in Austin, Texas, is set to undergo a comprehensive $30 million renovation aimed at elevating both the guest and conference experience. The audit revealed that 73.3 Starting in Spring 2025, the project will focus on modernizing the hotel’s expansive 85,000-plus square feet of meeting space.

Trade Shows 261

Trade Shows 2025 Food and Beverage Sustainability 261

Event Industry News

DECEMBER 4, 2024

Lime Venue Portfolio is delighted to announce that Jo Austin, currently serving as Sales Director, has taken on an additional leadership role as the new Conference & Events Sustainability Lead for Compass Group UK&I.

Sustainability 59

Sustainability Venues Conference Events 59

Smart Meetings

DECEMBER 26, 2024

Adaptability and Relevance to Meet Your Needs AT&T Hotel and Conference Center The AT&T Hotel & Conference Center , in Austin, Texas, embarks on a $30 million renovation project beginning in spring 2025 to modernize its 85,000+ sq.

2025 246

2025 Hotels 2024 2026 246

Smart Meetings

JULY 17, 2024

Historic Hotels Alongside New Debuts New and renovated hotels, from a secluded Florida island to artsy downtown Austin to New Hampshire’s pristine White Mountains, offer stays rich with opportunity. Throughout the hotel, guests will enjoy a mid-century design inspired by the celebrated art scene of Austin’s Sixth Street.

Hotels 246

Hotels Education Entertainment Tech 246

Prestige Events Magazine

NOVEMBER 21, 2024

Jo Austin, Conference & Event Sustainability Lead at Compass UK&I and Sales Director at Lime Venue Portfolio, said: “This new series focuses on providing practical, actionable tools – from templates for addressing food waste to communication strategies for highlighting an event’s sustainability efforts.

Sustainability 147

Sustainability Event Planning Venues Government 147

Prestige Events Magazine

NOVEMBER 13, 2024

IET Birmingham: Austin Court is donating one LEGO pack to Birmingham Children’s Hospital for every site visit taking place this December. As part of the IET, proceeds from events at Austin Court support the institution’s charitable objectives.

Venues 130

Venues Hospitality Education Technology 130

Prestige Events Magazine

SEPTEMBER 16, 2024

IET Birmingham: Austin Court will host the highly anticipated CHS Birmingham Welcome Reception. The partnership with IET Birmingham: Austin Court once again offers hosted buyers and exhibitors a central location to convene, with the venue providing light bites and drinks with networking and entertainment throughout the evening.

Entertainment 264

Entertainment Venues Management Events 264

Smart Meetings

MAY 30, 2024

These new and renovated hotels, from Austin to New Orleans to Jekyll Island, Georgia, take this idea to heart: smartly-designed spaces fuel a meeting atmosphere like none other. The flexible floor plan and outdoor terrace make moving through the space easy and offer fantastic views of downtown Austin.

Hotels 248

Hotels Meetings Entertainment Events 248

Event Marketer

MARCH 21, 2024

Allison Stadd, SVP-Brand, Culture and Media, Shipt Shipt peppered the streets of Austin with its motorized Cruizin’ Coolers. Agency: Factory360 ) Shipt often parked by Tau Ceti, Austin’s 10-story mural, located by the convention center. Case in point: Shipt’s multipronged guerrilla marketing strategy at the 2024 show.

2024 290

2024 Marketing Technology Event Marketing 290

Event Marketer

DECEMBER 30, 2024

Live from Austin: Our Picks for Top Experiential Trends at SXSW 2024 We hit the ground in Austin during the 38th annual SXSW conference and festivals in search of fresh experiential marketing trendsand the brands activating around the tentpole event certainly delivered.

2024 130

2024 Trade Shows Retail Corporate Events 130

Event Marketer

APRIL 18, 2022

To generate even more buzz and awareness for Summer in Argyle , Audible brand ambassadors traveled around Austin with a branded hot dog cart serving complimentary hot dogs with sides of promo cards to introduce fans to the podcast and drive listenership. Audio-centric Activations: Five Strategies Worth a Listen.

Sponsorships 334

Sponsorships 2022 Entertainment Speakers 334

Event Industry News

MARCH 17, 2025

Live event tech pioneer Eventbase have launched the worlds first secure digital credential for conferences and events at the South By Southwest (SXSW) Conference and Festivals, taking place in Austin, Texas this week. Developed by […]

Event Tech 110

Event Tech Tech Conference Events 110

Prestige Events Magazine

DECEMBER 12, 2024

Jo Austin, Conference & Event Sustainability Lead at Compass UK&I and Sales Director at Lime Venue Portfolio, remarked: This series is all about offering practical, actionable resources from templates to tackle food waste to strategies for showcasing an events sustainability initiatives.

Sustainability 147

Sustainability Event Planning Venues Government 147