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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. We can’t explain it, but there also appears to have been a choreographed dance that flight attendants participated in… Only in Austin.

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Smart Moves: Food and Beverage

Smart Meetings

Bolivar is director of food and beverage for Innisbrook, A Salamander Resort in Tampa Bay, Florida, where he will oversee the property’s five F&B options, as well as its banquet operations. Luksza us director of food and beverage and Bergman is executive chef for NoMo SoHo in New York City. Gilbert Bolivar.

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Trade Show Industry Updates: News, Data, Trends

Event Marketer

Over half (54 percent) consider sustainability highly important in their 2025 planning, with 47 percent having established clear sustainability goals and action plans and also focusing on DE&I practices, waste management, and eco-friendly food and beverage options. The audit revealed that 73.3

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New and Renovated: Austin Exploration and Sunny Shores

Smart Meetings

Thompson Austin. Newly opened Thompson Austin is tailored to the needs of meetings and events professionals. It offers luxury accommodations in 212 guest rooms and 17 residences in the middle of Austin’s downtown entertainment district. Thompson Austin has more than 10,000 sq. Thompson Austin has more than 10,000 sq.

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

There, the brand invited consumers attending the events pregame FanFest to celebrate their passion for college football through activations, food and performances. To use the rappers far-reaching influence and cultural relevance to elevate the events profile. Now in its 25 th year, the tour kicked off Aug. 31 at the University of Florida.

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The Brief: ‘Zero Bodegas’ and Tunnels of Love

Event Marketer

The brand popped up at the Mall of America in Minnesota, and in Austin, TX, with its mobile, cherry-topped Balm DotWorld vending machine in tow, then leveraged the unit as the centerpiece of a 360-degree experience. OK, now, lets talk about the launch experiences hosted in January for the new Black Cherry Collection.

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Smart Moves in Fort Worth, Burlington and More

Smart Meetings

Throughout his years in the industry, he has worked across many departments including front desk, housekeeping, food & beverage, accounting and more, and has established a reputation for collaborative work budget creation, improving service scores and building strong cultures.