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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. We can’t explain it, but there also appears to have been a choreographed dance that flight attendants participated in… Only in Austin.

2025 274
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Are We Creating The Wrong Type Of Conference Experiences?

Velvet Chainsaw

It’s as if Joe Pine and Jim Gilmore’s Experience Economy is just now hitting its stride—for conferences at least. The word is out: we’ve got to create conference experiences, not just conferences that feel like a patchwork quilt of our great grandmother’s dresses. A Disturbing Conference Trend. Read on…). Wrong hook!).

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What are some of the most effective and creative ways you’ve seen or implemented yourself to ramp up attendee engagement in virtual & hybrid events?

Eventmobi

Speakers have a unique opportunity online to have an intimate experience with guests since they are right up close and personal in an attendees office, living room, etc. The most important for me has been having a dynamic speaker that can evoke emotion through the audience, either with compassion or humor – humor being my favorite of course.

Speakers 370
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Do Babies Belong at Conferences?

EventMB

A conference focused on female founders would seem like an accepting place for babies, wouldn’t it? Elena Brandt, the founder of a market research startup called Besample , was excited to attend the Y Combinator Female Founders Conference 2024 , in August. The conference featured successful female speakers that I wanted to hear from.

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Hybrid Meetings Doomed to Failure? Not So Fast

Velvet Chainsaw

I’ll admit that in 2011, when the Virtual Edge Institute (now called the Digital Experience Institute) first co-located its conference with the Professional Convention Management Association’s Convening Leaders, the experience fell flat for me. and encouraged and vetted questions to ask of the speaker at the appropriate times.

Meetings 264
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SXSW 2024, Part Two: From Porsche to Shipt, Six Activations Making Headlines

Event Marketer

In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. And on the spacious rooftop, attendees could rest, charge their devices, tap into free Wi-Fi, purchase Porsche merchandise and listen to music when speakers weren’t on stage.

2024 295
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Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity

Event Marketer

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach.

2022 340