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The event, dubbed the Snoop Dogg Arizona Bowl presented by Gin & Juice, will feature teams from the Mountain West and Mid-American conferences and will also serve as a platform to promote Snoops new alcoholic beverage and youth football program (two very separate enterprises).
As well as contributing to the events content through its sponsorship of the People & Culture theatre, delivering two educational sessions, and convening a specialist roundtable at the show, Lime Venue Portfolio will be showcasing best practice examples throughout its presence at International Confex.
The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. And stay tuned for more coverage.)
SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. The post SXSW Throwback: 12 Experiential Ideas from Past Activations and Events in Austin appeared first on Event Marketer.
Live from Austin: Our Picks for Top Experiential Trends at SXSW 2024 We hit the ground in Austin during the 38th annual SXSW conference and festivals in search of fresh experiential marketing trendsand the brands activating around the tentpole event certainly delivered.
The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach.
That thought lingered until last year, when Gerstmann’s wife, Beth Surmont, FASAE, CMP-Fellow, CAE, was about to attend a conference in a state “that had recently put forward harmful anti-LGBTQ+ policy.” Founding CVB/DMO partners of SocialOffset were Visit Seattle, Visit Austin, Nashville Music City and Visit Baltimore.
PHILLY FLOWER SHOW SAYS SPONSORSHIP IS IN BLOOM The195-year-old PHS Philadelphia Flower Show is a floral spectacle that lures a range of sponsors to the Pennsylvania Convention Center every March for the Pennsylvania Horticultural Society’s chief fundraiser. ” And the airport traffic. And the security lines. And the… –R.B.
More SXSW 2024 Coverage: Live from SXSW 2024: Six Brands Catalyzing Connections in Austin SXSW 2024, Part Two: From Porsche to Shipt, Six Activations Making Headlines ~Pourri is inviting attendees at the SXSW Registrant Lounge to sign up for NFC-enabled pocket sprayers that unlock perks.
In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. SHIPT We have to hand it to Shipt for making waves all around Austin without a property to call home for the week. Agencies : Public School; Czarnowski Collective.
SXSW IS HEADED TO FOGGY LONDON TOWN SXSW has called Austin home for decades, but organizers behind the annual conference and festivals are charting new territory. Among them: school-wide dance breaks, a celebrity hockey game benefiting veterans and first responders, wellness fairs, and activations supporting the disabled community.
EARLY ADOPTERS SCORE WITH PICKLEBALL SPONSORSHIPS Sports sponsorship is always a hot industry topic, but a shiny “new” sport—pickleball—gave brands something fresh to sweat over as the activity hit fever pitch this year. Agency: George P. Agency: George P.
Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. Learn how virtual conferences work, which key components you need to include to really stand out in your field, and how going hybrid may be the trick in a post-pandemic world. Trade shows.
Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. We've compiled a list of 70+ marketing conferences, summits and other events that focus on a wide range of topics from SEO, to social media, to content marketing. 2019 Marketing Conferences. January Conferences.
At PCMA Convening Leaders 20204 in San Diego, Ten Fifty Entertainment’s Austin Whitney led an immersive tour to show event professionals what makes an event or venue accessible when it comes to mobility needs. But there’s always room for improvement.
In this article, we'll take a look at 12 of them and pull out key takeaways you can use to improve your own conferences, training seminars, and trade expos. You need to secure Grade-A speakers for your conference as well. If you secure sponsorships and sell products at your event, you can still achieve an amazing financial event ROI !
Customers including Cisco, SAP and Adobe hosted large scale events this spring, as did South by Southwest (SXSW), the massive tech/music/film conference and festival. in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . The Magic of Live Events. There is something special about live events.
Customers including Cisco, SAP and Adobe hosted large scale events this spring, as did South by Southwest (SXSW), the massive tech/music/film conference and festival. in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . The Magic of Live Events. There is something special about live events.
The busy fall conference, trade show and event season is about to be in full swing! Downtown Austin is basically turned into one giant circus of brand activations for the weeks the annual festival takes over. This can also be an add-on sponsorship upsell to exhibitors that prioritize real-time engagement.
The 2019 event was held in partnership with Visit Austin and Austin Convention Centre. and Stacey Thorp, executive director, conferences & events, Freeman. Finalists for the award : Debra Maines, CMP-HC, senior manager, sponsorship development & events, A. Finalists for the award: Heather M.
Overview In this episode we talk to Teri Smart, the Vice President of Marketing at Forefront Networks, an experiential and entertainment agency in Austin Texas. They specialize in event production, sponsorship sales and corporate hospitality. Otherwise you have nothing to build on. Make sure you value your sponsorship correctly.
As the UN’s Sustainable Development Goals (SDGs) become embedded in business plans and teaching curriculums around the globe, they also are showing up on meeting agendas, in educational sessions, as conference themes, and as part of sponsorship activations. Courtesy Salesforce).
Prospective customers attending trade shows and conferences already have a grasp of the industry and potential problems your solution solves and are therefore more likely to engage in a demo of your solution. Event Sponsorships. Looking to improve your sponsorship game? User Conferences. Exhibit at trade shows.
In a recent study conducted by the Experience Institute , over 75% of attendees stated that the destination city factored into their decision of attending an event or conference. When attending busy all-day conferences, this can be a source of stress rather than excitement. Raining in Austin?
Customers including Cisco, SAP and Adobe hosted large scale events this spring, as did South by Southwest (SXSW), the massive tech/music/film conference and festival. in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing.
Looking to take your conference to multiple territories this year? A roadshow event series that also hosts gatherings in, say, Austin, Texas, and Boston, Massachusetts gives these folks much more viable opportunities to attend. These 10 event roadshow ideas will provide plenty of inspiration for your next mobile conference.
They specialize in multicultural events, sponsorship activation, and mobile tours. Engine Shop creates all types of event-driven campaigns including sponsorship activations, multi-city tours, launch events, stunts and more. Their expertise spans corporate events, sponsorship activation, live experiences, travel incentives, and more.
And then from there I left Live Nation in 2013 and came to Austin to work with C3 Presents to do festivals - which is Lollapalooza in both North and South America. It’s in Chile, Argentina and Brazil and Chicago, now they have a couple other markets: Austin City Limits, the NFL draft, partnering with the NFL. So that was great!
Think is IBM's biggest conference of the year and features well-known speakers like Joe Montana and Tony Hawk; dozens of workshop sessions on various technology subjects; and plenty of networking opportunities. You don't need to always host your own conferences. Source: IBM. IBM Is Making. Source: IBM. IoT Exchange. Source: TROIA.
Take a page from the Growth Marketing Conference blog and share exclusive content from special guests before or after ticket sales have opened. Source: Growth Marketing Conference. Event sponsorship promotion is a critical component of event marketing. 14) Feature Speakers and Partners in Your Blog. Source: ACL Festival.
Check out 12 of their best event examples and learn how to host better conferences, trainings, and seminars for your own company. The company hosts many highly regarded conferences, trainings, and experiential marketing events each year. Remember, not everyone will be able to attend your flagship seminar or conference.
2–6, 2019, an event dreamed up by Haute Dokimazo — an Austin, Texas–based event company dedicated to improving meeting, sharing, and learning by using an unconference, spontaneous think-tank format — might have very well included the proviso “control freaks need not apply.”. Photos courtesy of Haute Dokimazo).
This month we spoke with Maddie Vesey—the events lead at InsightSquared—about scaling a company conference, launching an event roadshow, account-based marketing and Boston. In 2017, the revenue intelligence software company InsightSquared launched their first ever conference. Scaling a user conference. I'm curious.
Marketo made the strategic decision to have the roadshow stop at cities where attendees may have a difficult time attending their main conference. Given that the number of attendees will be considerably smaller than normal conferences, take advantage of creating a workshop event environment. Event Roadshow Content.
A few months before this announcement, I had a large conference where I pushed attendees further than they wanted to go by incorporating QR codes, iPads, and social media throughout the entire program. Opening morning (and the follow-ing days, too) of a conference in Las Vegas for 10,000 super-excited hair-dressers.
Despite the increasing number of events held yearly, many still feel like copycats of other successful conferences. Workshops are fast becoming the preferred activity for many conferences and meetings. With this in mind, here are some of the top US locations for bleisure travel : Austin, Texas. Your Audience Craves Authenticity.
The conference celebrates technology, business, music, film, comedy and more every year in Austin, TX. There are so many great conferences, seminars, and expos out there. Do what INBOUND, a marketing conference by HubSpot, does and create great content year-round to promote your get-together. AWSome Day Online Conference.
In the above quote from Austin Lawson , it’s clear that Google controls the vast majority of your customers’ search results. In a vast sea of information, how will your conference website be found? Imagine a situation where a capital markets conference is confused with a conference for grocers. Yes, a second.
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