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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

The event, dubbed the Snoop Dogg Arizona Bowl presented by Gin & Juice, will feature teams from the Mountain West and Mid-American conferences and will also serve as a platform to promote Snoops new alcoholic beverage and youth football program (two very separate enterprises).

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Lime Venue Portfolio To Light Up Confex with ‘Kitchen Disco’ Activation

Prestige Events Magazine

As well as contributing to the events content through its sponsorship of the People & Culture theatre, delivering two educational sessions, and convening a specialist roundtable at the show, Lime Venue Portfolio will be showcasing best practice examples throughout its presence at International Confex.

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Live from SXSW 2024: Six Brands Catalyzing Connections in Austin

Event Marketer

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. And stay tuned for more coverage.)

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SXSW Throwback: 12 Experiential Ideas from Past Activations and Events in Austin

Event Marketer

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. The post SXSW Throwback: 12 Experiential Ideas from Past Activations and Events in Austin appeared first on Event Marketer.

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People’s Choice: Our Top 10 Most-read Stories of 2024

Event Marketer

Live from Austin: Our Picks for Top Experiential Trends at SXSW 2024 We hit the ground in Austin during the 38th annual SXSW conference and festivals in search of fresh experiential marketing trendsand the brands activating around the tentpole event certainly delivered.

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Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity

Event Marketer

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach.

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Buycott, Don’t Boycott

Smart Meetings

That thought lingered until last year, when Gerstmann’s wife, Beth Surmont, FASAE, CMP-Fellow, CAE, was about to attend a conference in a state “that had recently put forward harmful anti-LGBTQ+ policy.” Founding CVB/DMO partners of SocialOffset were Visit Seattle, Visit Austin, Nashville Music City and Visit Baltimore.

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