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Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin

Event Marketer

18-20, at the Circuit of the Americas (COTA), and beyond taking in the 20 racecars going full send for 56 laps, they ventured out to take in the sights around Austin and enjoy the race-themed experiences put on by F1 teams and brands trackside and at city hot spots. An estimated 400,000-plus fans attended the race weekend, Oct.

Apparel 315
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Turbocharged: PPDS and Oracle Red Bull Racing continue winning formula with new multi-year Team Partner contract extension

Prestige Events Magazine

PPDS, the exclusive global provider of Philips Professional Displays, is proud to announce a new multi-year contract extension with Oracle Red Bull Racing, becoming a Team Partner while continuing as the sole supplier of digital displays to the eight-time Formula One World Championship winning team for 2025 and beyond.

Contracts 147
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Case Study: CVB Partnership Amplifies Impact at Lenovo Tech World 2024

Smart Meetings

Events take a village. Lenovo Tech World is the global technology company’s annual event, and as events at this level go, it’s an enormous undertaking for the planners organizing it. There were opportunities for us to buy out different destinations and evening event venues that we might not have had access to in a larger city.”

2024 211
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Formula 1 Las Vegas Sees a Successful Inaugural Event

Smart Meetings

Big Numbers Las Vegas Grand Prix reported a 315,000-person attendance number over the course of the event. Caesars Entertainment offered dining events and star appearances at many of its restaurants. stops in Formula 1’s 2023 calendar, including Austin and Miami, out of Formula 1’s 23 stops this year.

2023 264
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How Ipsy is Making Over Large-Scale Beauty Events

Event Marketer

More Beauty Event Strategies: How YSL Beauty Charmed Gen Z at New York Fashion Week. The outdoor, in-person experience was the culminating event in a series of mobile anniversary activations featuring diverse, immersive beauty experiences. It’s a low-touch, high-return way to get back to events for our beauty brand partners.”.

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Event Moves: Sundance May Relocate, Collision Rebrands, ComplexCon Heads to Vegas

Event Marketer

But 2027 may see a shift for the long-running festival as its 13-year contract with Park City ends in 2026 (the 2025 and 2026 editions will remain in Utah). Still, Sundance isn’t the only festival (possibly) on the move; it joins a growing list of big events and conferences that are set to relocate or expand to new cities.

2026 275
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Case Study: CVB Partnership Amplifies Impact at Lenovo Tech World 2024

Smart Meetings

Events take a village. Lenovo Tech World is the global technology company’s annual event, and as events at this level go, it’s an enormous undertaking for the planners organizing it. There were opportunities for us to buy out different destinations and evening event venues that we might not have had access to in a larger city.”

2024 130