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A successful product launch kicks things off on the right foot, generating buzz and allowing you to bring your offering to market in a memorable way. But coming up with fresh, creative product launch ideas takes effort. You want an event that captures attention and gives your audience a stellar first impression. Let’s dive in!
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But did you know it's also an events powerhouse? In this article, we'll look at a collection of 12 events, brand activations, and experiential marketing campaigns from IBM. In 2011, IBM crafted a truly brilliant marketing campaign named Jeopardy: The IBM Challenge. Source: IBM. Source: YouTube. IBM Is Making. Source: IBM.
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In fact, Forrester research expects that by 2021, the US B2B e-commerce market to be worth $1.2 trillion — twice the size of the US B2C e-commerce market. B2B buyers are used to receiving marketing messages via social media, paid advertising, email, content syndication and other digital tools and techniques. But no more.
Now, let's take a look at 20 different virtual eventideas! Wistia is a video marketing platform specifically designed for businesses. In 2018, they hosted their first ever virtual event, adequately named CouchCon. Beyond just the information shared, though, many people attend events to meet their peers and network.
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