Event Marketer

OCTOBER 24, 2023

Drivers weren’t the only ones getting motorsports fans revved up in Austin at the Formula 1 Lenovo U.S. The first-ever Rev Country Austin, co-hosted with Thuzio, entailed a performance by country duo Locash and more activations from Casamigos and BODYARMOR. Grand Prix in Austin appeared first on Event Marketer.

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Event Marketer

DECEMBER 17, 2024

Its a partnership and evolution for both companies, as the worlds of immersive theatre and brand activation continue to collide in projects like citizenMs Cameo activation in Chicago and Roku City at SXSW in Austin, where Secret Theatre brought their expertise to DesignScenes work. What is the objective of the guests attending?

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Event Marketer

SEPTEMBER 11, 2023

The proprietary event, held in July at the Moody Amphitheater at Waterloo Park in Austin, was designed to localize Coke’s national and global music campaigns to make them more relevant to the Texas consumer market, while simultaneously engaging other business targets, like retailers and customers. Agency: Momentum Worldwide.

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Event Marketer

MARCH 11, 2025

From March 9-10, Lush and nonprofit partner Change the Ref set up shop in Austin, TX, to raise awareness of school shootings and educate consumers on the Lawsuit for Survival , a bill aimed at implementing stronger U.S. Lush Cosmetics has deep roots in activism, even billing itself as a campaigning organization fronted by a soap shop.

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Event Marketer

OCTOBER 25, 2021

The Austin-centric campaign features elements of Visible’s Red Rocks Unpaused and Pride programs. This included Visible signing on as the official wireless partner of Austin’s pro soccer club, Austin FC, and leveraging its fan club for an authentic spin on the sponsorship. 1-3 and 8-10. 1-3 and 8-10.

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Event Marketer

MARCH 25, 2025

The brand also partnered with new media platform, Saturn, which high school and college students use to aggregate their schedules in one place, to geotarget consumers with the event, so when Nashville-based students accessed their schedules, the Denim Deli would appear.

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Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. And stay tuned for more coverage.)

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Event Marketer

FEBRUARY 6, 2025

The effort is anchored by the Classic or Nothing Diner, which first popped up at the Austin Food & Wine Festival in November, then hit New Yorks MetLife Stadium in December. SHARE-WORTHY EXPERIENCE DESIGN Bringing an archetypal American diner to life isnt just about the food; its about the ambience, too.

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Event Marketer

MARCH 1, 2024

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. The post SXSW Throwback: 12 Experiential Ideas from Past Activations and Events in Austin appeared first on Event Marketer.

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Event Marketer

MARCH 14, 2025

A mysterious space-vessel crash appeared in Austin, TX, during SXSW. Curious (and brave) passersby who stumbled upon FXs The Wreckage activation had a chance to step inside and uncover details from the upcoming Alien: Earth series, a prequel to the 1979 film Alien that started the franchise.

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Event Marketer

APRIL 17, 2025

As part of its centennial celebrations, Torani is also embarking on a nationwide mobile tour with stops in New York City, Seattle, Austin and Phoenix, during which the brand is sampling two throwback flavors from its original 1920s lineup: Black Anisette and Tamarindo.

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Event Marketer

APRIL 7, 2025

Brat Arena Tour in Austin,Minneapolis,Chicago andNew York. Photos: Courtesy of Apple TV+ More From The Brief: The Brief: Personalized Poetry and Designer Dogwear The Brief: FBI Raids and a 29Rooms Revival The post The Brief: Hot Dog High Teas and The White Lotus IRL appeared first on Event Marketer.

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Event Marketer

JANUARY 30, 2025

Lauren Austin, CCO, MKG The Strength of Community It has been truly inspiring to see how the community has come together. Lauren Austin, CCO, MKG Future Impacts on Events The events industry in L.A. Lauren Austin, CCO, MKG L.A. will continue to be one of the most highly desired event locations in the world.

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Event Marketer

OCTOBER 20, 2024

AT&T Hotel and Conference Center in Austin, Texas, is set to undergo a comprehensive $30 million renovation aimed at elevating both the guest and conference experience. Image Credit: iStock/kbeis The post Trade Show Industry Updates: News, Data, Trends appeared first on Event Marketer. The audit revealed that 73.3

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Event Marketer

FEBRUARY 4, 2025

The brand popped up at the Mall of America in Minnesota, and in Austin, TX, with its mobile, cherry-topped Balm DotWorld vending machine in tow, then leveraged the unit as the centerpiece of a 360-degree experience. The video game-like scenario unlocked some winning results: The event led to a 25.2-percent

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Event Marketer

APRIL 4, 2022

Tito’s Handmade Vodka, the official vodka sponsor of the PGA Tour and PGA Tour Champions, unveiled its new Tito’s Stillhouse Lounge at the WGC-Dell Technologies Match Play at Austin Country Club in Austin, Texas, March 23-27. Agency: Salem Sports Events. Continental Tire Rolls Out New Major League Soccer Mobile Experience.

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Event Marketer

DECEMBER 30, 2024

We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats. HPE Delivers the First-ever Corporate Event Keynote at Sphere Step aside, U2. Mock self-service check-outs, color-coded vignettes and mini theater spaces were among top trends we spotted.

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Event Marketer

APRIL 18, 2022

To generate even more buzz and awareness for Summer in Argyle , Audible brand ambassadors traveled around Austin with a branded hot dog cart serving complimentary hot dogs with sides of promo cards to introduce fans to the podcast and drive listenership. Audio-centric Activations: Five Strategies Worth a Listen.

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Event Industry News

DECEMBER 4, 2024

Lime Venue Portfolio is delighted to announce that Jo Austin, currently serving as Sales Director, has taken on an additional leadership role as the new Conference & Events Sustainability Lead for Compass Group UK&I.

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Event Marketer

MARCH 21, 2024

Allison Stadd, SVP-Brand, Culture and Media, Shipt Shipt peppered the streets of Austin with its motorized Cruizin’ Coolers. Case in point: Shipt’s multipronged guerrilla marketing strategy at the 2024 show. Agency: Factory360 ) Shipt often parked by Tau Ceti, Austin’s 10-story mural, located by the convention center.

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Event Marketer

FEBRUARY 19, 2025

Image: Courtesy of WNBA More on Sports Sponsorship: Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy Formula 1 US Grand Prix: Mercedes-Benz, Levis, Amex, Pacsun Activate in Austin The post NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More appeared first on Event Marketer.

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Event Marketer

OCTOBER 25, 2022

Talib Abdullahi, National Events Coordinator, Tito’s Handmade Vodka. In this episode of Event Peeps, we explore the passion projects event marketers are working on outside of their hectic schedules. Read more about Talib in Event Marketer’s 2022 Diversity in Color special report.). Let us know.

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Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach.

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Event Marketer

MARCH 31, 2022

In an installation-rich environment with share-worthy moments, immersive activations as well as a compelling lineup of content and—of course—live music, Austin-based Dell Technologies celebrated SXSW’s return to in-person with its long running #DellExperience lounge. So, it was a real celebration of our hometown of Austin.”

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Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Get started today.

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Event Marketer

MARCH 15, 2024

More SXSW 2024 Coverage: Live from SXSW 2024: Six Brands Catalyzing Connections in Austin SXSW 2024, Part Two: From Porsche to Shipt, Six Activations Making Headlines ~Pourri is inviting attendees at the SXSW Registrant Lounge to sign up for NFC-enabled pocket sprayers that unlock perks.

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Event Marketer

MARCH 13, 2024

In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. SHIPT We have to hand it to Shipt for making waves all around Austin without a property to call home for the week. Agencies : Public School; Czarnowski Collective.

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Prestige Events Magazine

OCTOBER 29, 2024

Georgie brings with her a wealth of experience working across venue brands within the meetings and events market, but specifically in supporting event agencies and their clients. We love Georgie, and she has a great reputation in the UK meetings market,” commented Jo Austin, Sales Director, Lime Venue Portfolio.

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Event Marketer

SEPTEMBER 27, 2021

The tour launched in June at UNwineD in Panama City Beach, FL, and has already made stops at events in Brooklyn, NY and Nashville, TN. Next the mobile bar will move to Austin, Texas; Los Angeles, Miami and Seattle with a final stop at the April 2022 Après Ski Cocktail Classic in Aspen, CO. Photo credit: Patrick MacLeod, Laurie Dicus.

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Event Marketer

DECEMBER 23, 2024

Related: Rally Rooms and Tequila Clubs: How 11 Sponsors Activated at the 2024 US Open Formula 1 US Grand Prix: Mercedes-Benz, Levis, Amex, Pacsun Activate in Austin The post Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season appeared first on Event Marketer.

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Event Marketer

MARCH 27, 2023

As the nuns roamed around downtown Austin, SXSW attendees could stop and talk with them about Mrs. Davis and the battle of faith versus tech. Plastered up and down the streets of Austin, TX, during SXSW—on light posts, walls and columns—were hundreds of red and pink posters featuring a defiant-looking nun in a blue habit.

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Event Marketer

AUGUST 23, 2021

The colorless packaging, designed by Steffi Lynn Tsai, an illustrator, muralist and hand letterer based in Austin, TX, offers a blank canvas for kids to draw right on the box. GoGo there: The post A Mural Activation Provides GoGo squeeZ a Colorful Backdrop for Sampling appeared first on Event Marketer. Agency: CSM.

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Event Industry News

MARCH 17, 2025

Live event tech pioneer Eventbase have launched the worlds first secure digital credential for conferences and events at the South By Southwest (SXSW) Conference and Festivals, taking place in Austin, Texas this week. Developed by […]

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Event Marketer

MARCH 23, 2022

The Comcast Business Pavilion launched during the PGA Tour flagship event, the Players Championship, March 10-13 in Ponte Vedra Beach, FL. The experience will activate in six additional key markets on this year’s PGA Tour in Atlanta, Austin, Texas; Memphis, TN; Wilmington, DE; Napa, CA; and Charlotte, NC.

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Event Marketer

OCTOBER 4, 2022

To draw viewers into the world of the new scripted series led by Susan Sarandon, who plays matriarch Dottie Cantrell Roman, FOX activated a pop-up shop that brought Austin, Texas, to New York City—cue a big red boot, roping demos on the street and the show’s soundtrack emanating from the space that helped lure in passersby. Open Sept.

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Event Marketer

JANUARY 12, 2022

Cheeky and friendly with its marketing, the challenger brand had been diligently gaining national brand awareness with an experiential strategy designed to take the competition by the horns. . More From Visible’s Event Portfolio: Visible Sets its Sights on Austin (and Taunts T-Mobile) with a Takeover, Local Partners.

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Event Marketer

JULY 26, 2024

The activation adds to Google Pixel programs aimed at uplifting player-focused initiatives, which include hosting and supporting a range of Player Association events and providing fans behind-the-scenes access to capture athletes’ lives beyond the game through content. Agency: NRG) U.S.

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