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Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. We can’t explain it, but there also appears to have been a choreographed dance that flight attendants participated in… Only in Austin.
To generate even more buzz and awareness for Summer in Argyle , Audible brand ambassadors traveled around Austin with a branded hot dog cart serving complimentary hot dogs with sides of promo cards to introduce fans to the podcast and drive listenership. Audio-centric Activations: Five Strategies Worth a Listen.
In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. Agency: Red Velvet Events. SHIPT We have to hand it to Shipt for making waves all around Austin without a property to call home for the week. Agency: Factory360.
In an installation-rich environment with share-worthy moments, immersive activations as well as a compelling lineup of content and—of course—live music, Austin-based Dell Technologies celebrated SXSW’s return to in-person with its long running #DellExperience lounge. So, it was a real celebration of our hometown of Austin.”
The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach.
Event promotion and social media have always been a match made in heaven. Eventmarketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Get started today.
We sat down with Webber to go behind the scenes on how Bloomberg Green Festival came together and find out about the event’s experiences, sustainability practices and learnings. EventMarketer: What were some of the sessions, panels and entertainment opportunities available over the four-day event?
The event’s exclusive sponsors are Bank of America and Independence Blue Cross, while official sponsors include ACME Markets, EP Henry and Hendrick’s Gin, and supporting sponsors include Ketel One and Don Julio. For the event, the brand is flying its aircraft with large windows, an A220-300, for optimal viewing.
Coming off a successful showing of AfroTech Conference 2023—which featured health, women’s and sports summits, as well as heavy-hitting speakers like Issa Rae, Marsai Martin, Timbaland and Robert F. Simone White, SVP-AfroTech and Live Events at Blavity Inc. left) EventMarketer: You just hosted AfroTech Conference last month.
The event is hosted annually in Austin, Texas, and typically spans 10 days—this year, the event will kick off on March 10 and last until the 19th. Last year , SXSW attracted over 72,000 attendees, and the group of A-list speakers included Barack and Michelle Obama , Pat Benatar, and T-Pain.
With hundreds of events and activations taking place throughout Austin over the 10-day SXSW 2023, it’s no wonder that the brands that brought a bite to eat, a sample to sip, or a product to try quickly stood out from the pack. Each person was asked to complete the phrase, “4 Moments of _,” by adding in their own passion or interest.
In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and eventmarketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. Image source.
As they often do, the biggest pop culture trends and business shifts trickled down into live experiences, yielding some of the year’s most impactful eventmarketing campaigns—and leading us to our top 10 stories. Agency: FCBX) WHY IT MATTERED: B-to-b attendees are increasingly seeking experiences that don’t just educate, but entertain.
To help our fellow eventmarketers plan their time, here are our top picks for your SXSW schedule 2020 — including a session we’re presenting! For any eventmarketer, this session will be a great resource to reference when developing your event content strategy and overall event design.
Inspire your event strategy with these 20 eventmarketing examples from leading brands. Events are more than just stuffy meetings and crowded exhibition halls. We know you understand that, how do you take the idea of bringing people together and turn it into an essential marketing channel? Seminar - SQLBits.
We’re gearing up for SXSW 2019 and looking forward to our time in Austin. After browsing sessions in the SXSW schedule from the Brands & Marketing track, Experiential Storytelling track, Tech Industry & Enterprise and more, we’re ready to plan our time in Austin. Sunday, March 10 Why Live Events in a Digital Age?
Learn more : 8 Tips for Your Hybrid or Virtual EventMarketing Strategy Mass Mystery Mailing Send cryptic, unlabeled mystery boxes or envelopes containing teasers about your upcoming launch to industry mailing lists and existing customers. Have a lineup of speakers, demos, entertainment, and product experts.
The best virtual conferences are packed with interactive components tied to trademark conference staples, such as networking opportunities, breakout sessions, engagement tools , keynote speakers, and gamification. . Exciting content such as virtual tours and workshops are also becoming common in the digital event world.
Why You Should Attend: The #BlogHer20 Health event was a smashing success. Speakers at the conference included Hilary Duff, Busy Philipps, and Leann Rimes. Hang out and take notes from our incredible speaker line-up who'll be joining us in conversation?? Start Date and Location: March 15th in Austin, Texas.
SMW Lagos is the marquee event for business leaders, global thinkers, entrepreneurs, technologist and anyone with a keen focus on the continent. Brilliant speakers bring phenomenal content on Marketing Strategies, UX & Design, Email, Search, Mobile, Video, SEO and so much more. Austin, TX. Austin, TX.
Key Takeaway: The speakers (i.e. You need to secure Grade-A speakers for your conference as well. The speakers you choose just need to be known to your unique target audience and fill them with excitement. To promote it, the streaming giant hosted a themed experience at South by Southwest in Austin, TX. October 5, 2016.
Keep reading to learn the secrets behind Twitter's most successful events and experiential marketing activations as well as how you can use them to supercharge your own eventmarketing efforts. This goes for both B2C and B2B eventmarketing strategies. Source: EventMarketer. Cannes Lions.
At the event, you’ll be able to be part of inspirational workshops and lab demonstrations, meet international speakers and innovative keynotes or visit the Start-up zone. Where: Austin, TX, US. What to expect: One of the SXSW events , which cover a variety of topics including different technologies. Where: Austin, TX, US.
In this article, we'll explore what the attendee experience really is, why it's critical that your events create satisfying attendee experiences, and 15 eventmarketing examples that you can learn from to improve the attendee experience at each of your events. Key Takeaway: Choose the speakers for your event carefully.
In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and eventmarketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. Image source.
Many event promotion strategies like digital ads can be very effective, but can also take a serious bite into your budge. On the other hand, many eventmarketers are employing innovative promotion ideas that are able to squeeze more juice out of marketing efforts with less cost. 3) Retargeting. Source: Zapier.
Plus, themes make eventmarketing much easier. Key Takeaway: It's important to secure the best speakers/presenters/entertainers that you possibly can for your conferences, rock shows, comedy tours — whatever it is that you're promoting. Most people buy tickets to events because of the big names attached to them.
In this article, we'll look at a collection of 12 events, brand activations, and experiential marketing campaigns from IBM. Think is IBM's biggest conference of the year and features well-known speakers like Joe Montana and Tony Hawk; dozens of workshop sessions on various technology subjects; and plenty of networking opportunities.
In a phrase: there’s a new wave of recruiting events upon us. What is a recruiting event? Recruiting events merge recruitment marketing and eventmarketing strategies. The day-long recruitment event includes a vehicle display, meeting Ford team members, and a lecture by a senior level individual.
Let’s walk through this really quick, and then you’ll understand why events can and do fail. You'll also realize why some events are wildly successful. Benefits are exactly that - what does the attendee gain by going to an event? Costs are all costs associated with going to the event. There needs to be a proper benefit.
No matter what type of event you're planning, there's always something new to announce. Below, a conference highlights a new speaker: Countdowns : Is your event 100 days away? To use Instagram for marketing, you need to identify your event's target audience. Post about it. How about 20? Post about it again.
Thankfully, when 84% of tech leaders agree that live events are critical to their success, we know events can help solve conversion blocks. Let’s look at the intersection of the B2B marketing funnel and eventmarketing. What is the Marketing Funnel? The marketing funnel is quintessential to B2B SaaS.
Check out these 10 incredible event roadshow ideas with real examples you can use to supercharge your traveling get-together. Event roadshows are growing in popularity in 2019. They're amazing eventmarketing tools. In this article, we'll explore what an event roadshow is and why it can be so beneficial for your company.
A lot can happen in an "internet minute" , and so to avoid getting lost in the vastness of the YouTube universe, we have prepared some tips for you on how to get the most out of YouTube as an event manager. YouTube as a content platform for eventmarketing. post videos there!
A lot can happen in an "internet minute" , and so to avoid getting lost in the vastness of the YouTube universe, we have prepared some tips for you on how to get the most out of YouTube as an event manager. YouTube as a content platform for eventmarketing. post videos there!
If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023. February Pubcon Local Professional Services Conference February 27 - 28, 2023 – Austin, TX Pubcon Local Professional Services Conference is the premier search and social media conference and expo.
"Events are the original Social Media." - Liz Lathan It's my mantra. :-) And on days like yesterday and today, I'm really living by it! South by Southwest 2012 (know as SXSW) is taking place in Austin, Texas, and my husband is attending live and in person. I, however, am home with our 4-year-old and our dogs who just had surgery.
This guide is full of examples, case studies and best practices for planning an event roadshow in 2019—and beyond. One of the biggest event trends of event of 2019 is the event roadshow. Laying the Blueprint for Your Event Roadshow. Danielle Launders, Community Events Manager, Moz. Source: BizBash.
.” — Heather Pilcher Assuming you have a year in advance to plan (which you won’t always), our guests recommend you start with big-ticket items like hotel contracts, catering, event registration due dates, etc. We loved their suggestion of using the previous year’s calendar as a starting point for your current destination event.
DMOs including the Austin Convention & Visitors Bureau also have begun using Watson-enabled technology to help leisure and business travelers cut through the online clutter. I’m a public speaker,” Jones said. One good contact at an event can sometimes pay for the entire event.”. at the sushi joint.’”. Barbara Palmer.
These gatherings are jammed-packed with amazing speakers, hands-on training sessions, Cisco product demonstrations, and networking opportunities. It's pretty much everything an attendee could want out of an event! Every year, these folks gather together to learn from top speakers and exchange ideas with peers. But what is it?
Secret Family Reunion look over the crowdsourcing board where they posted their ideas for session topics to be presented at the event. Liz Lathan (left) and Nicole Osibodu dreamed up the Secret Family Reunion after hearing feedback from another Haute Dokimazo event. Photos courtesy of Haute Dokimazo). Is that world peace?
Manager, Experiential Events – Originals Publicity | Netflix | Los Angeles, CA. Technical Program Manager, Executive and Event Production | Google | Mountain View, CA. EventsMarketing Manager, Google Cloud | Google | Mountain View, CA. Event Coordinator | AlliedPRA | San Diego, CA. Westminster, CO.
A best of both worlds scenario which offsets the disadvantages of both types of events, hybrid events allow a bigger audience that can attend in physical or virtual form. A great example of this is last year’s SXSW, where attendees could virtually interact across 4 different venues in Austin. Why host a virtual event?
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