Event Marketer

OCTOBER 24, 2023

Drivers weren’t the only ones getting motorsports fans revved up in Austin at the Formula 1 Lenovo U.S. The first-ever Rev Country Austin, co-hosted with Thuzio, entailed a performance by country duo Locash and more activations from Casamigos and BODYARMOR. Grand Prix in Austin appeared first on Event Marketer.

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Event Marketer

APRIL 4, 2022

Tito’s Handmade Vodka, the official vodka sponsor of the PGA Tour and PGA Tour Champions, unveiled its new Tito’s Stillhouse Lounge at the WGC-Dell Technologies Match Play at Austin Country Club in Austin, Texas, March 23-27. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour.

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Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. And stay tuned for more coverage.)

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Event Marketer

MARCH 1, 2024

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. The post SXSW Throwback: 12 Experiential Ideas from Past Activations and Events in Austin appeared first on Event Marketer.

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Event Marketer

MARCH 25, 2024

The first in-person fan activation will be a ticketed event on April 12 at New York’s Edge at Hudson Yards, and will feature a live taping of the Inside Jeopardy! host Ken Jennings and super-champions Matt Amodio, Mattea Roach and Austin Rogers. podcast and a play-along game. There will also be appearances by “Jeopardy!”

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Event Marketer

DECEMBER 30, 2024

We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats. HPE Delivers the First-ever Corporate Event Keynote at Sphere Step aside, U2. Mock self-service check-outs, color-coded vignettes and mini theater spaces were among top trends we spotted.

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Event Marketer

APRIL 18, 2022

To generate even more buzz and awareness for Summer in Argyle , Audible brand ambassadors traveled around Austin with a branded hot dog cart serving complimentary hot dogs with sides of promo cards to introduce fans to the podcast and drive listenership. Audio-centric Activations: Five Strategies Worth a Listen.

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Event Marketer

FEBRUARY 19, 2025

Image: Courtesy of WNBA More on Sports Sponsorship: Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy Formula 1 US Grand Prix: Mercedes-Benz, Levis, Amex, Pacsun Activate in Austin The post NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More appeared first on Event Marketer.

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Event Marketer

MARCH 23, 2022

The Comcast Business Pavilion launched during the PGA Tour flagship event, the Players Championship, March 10-13 in Ponte Vedra Beach, FL. The experience will activate in six additional key markets on this year’s PGA Tour in Atlanta, Austin, Texas; Memphis, TN; Wilmington, DE; Napa, CA; and Charlotte, NC.

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Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach.

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Event Marketer

JANUARY 12, 2022

Cheeky and friendly with its marketing, the challenger brand had been diligently gaining national brand awareness with an experiential strategy designed to take the competition by the horns. . And when the world was put on hold, so was that key sponsorship opportunity, lost along with the Red Rocks in-person concert season.

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Event Marketer

JULY 31, 2023

On-site activations are befitting of the British palette for low-key sponsorships. Step Inside The Hill in New York: Photo credit: Billy Weiss; Austin Donohue The post Wimbledon Crosses the Pond with its Sponsors to Engage U.S. Fans at ‘The Hill in New York’ appeared first on Event Marketer.

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Event Marketer

MARCH 15, 2024

More SXSW 2024 Coverage: Live from SXSW 2024: Six Brands Catalyzing Connections in Austin SXSW 2024, Part Two: From Porsche to Shipt, Six Activations Making Headlines ~Pourri is inviting attendees at the SXSW Registrant Lounge to sign up for NFC-enabled pocket sprayers that unlock perks.

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Event Marketer

MARCH 13, 2024

In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. SHIPT We have to hand it to Shipt for making waves all around Austin without a property to call home for the week. Agencies : Public School; Czarnowski Collective.

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Event Marketer

FEBRUARY 26, 2024

PHILLY FLOWER SHOW SAYS SPONSORSHIP IS IN BLOOM The195-year-old PHS Philadelphia Flower Show is a floral spectacle that lures a range of sponsors to the Pennsylvania Convention Center every March for the Pennsylvania Horticultural Society’s chief fundraiser. And the… –R.B.

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Event Marketer

APRIL 15, 2024

This is the kind of strategy we like to call “evil genius.” ( Partners: TBWANeboko; Raúl&Rigel) AMERICAN EAGLE CAFÉ: JEANS AND A CUP OF JOE Austin has become the unofficial Gen Z capital of the U.S., so American Eagle Outfitters headed to the Lone Star State armed with two things Texans love: denim and coffee. That’s a program with heart.

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Event Marketer

JULY 26, 2024

The activation adds to Google Pixel programs aimed at uplifting player-focused initiatives, which include hosting and supporting a range of Player Association events and providing fans behind-the-scenes access to capture athletes’ lives beyond the game through content. Agency: NRG) U.S.

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Event Marketer

DECEMBER 26, 2023

As they often do, the biggest pop culture trends and business shifts trickled down into live experiences, yielding some of the year’s most impactful event marketing campaigns—and leading us to our top 10 stories. Hot Tip: Join the growing list of brands offering pickleball lessons during downtime at their b-to-b conferences next year.)

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Event Marketer

MAY 7, 2024

More Festival Strategies: Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’ The Full SXSW 2024 Recap: 11 Experiential Marketing Trends Spotted in Austin Event Marketer: Tell us about BDG Media’s refreshed approach to experiential. Music to any marketer’s ears.

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Event Marketer

MAY 13, 2024

SXSW IS HEADED TO FOGGY LONDON TOWN SXSW has called Austin home for decades, but organizers behind the annual conference and festivals are charting new territory. Among them: school-wide dance breaks, a celebrity hockey game benefiting veterans and first responders, wellness fairs, and activations supporting the disabled community.

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Event Marketer

SEPTEMBER 5, 2024

Coachella sees slowest ticket sales in a decade. Ahead of the opening weekend of the 2024 Coachella Valley Music and Arts Festival, ticket sales were slower than usual, with Billboard reporting that the festival had only sold approximately 80 percent of the available 250,000 tickets.

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Event Marketer

AUGUST 21, 2023

Brings ‘Barbie’ to Life at an ‘Over the Top’ Premiere Event appeared first on Event Marketer. So when you walk in there, it feels like an afterparty, not a trade show.” Let’s Go Party: Photo credit: Line 8 Photography; Mirrored Media; AKJohnston Group The post The Power of Pink: Warner Bros.

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Event Marketer

NOVEMBER 29, 2023

Grand Prix in Austin ‘It’s Not Just a Race’: Hendrick’s Gin Surprises and Delights Formula 1 Fans in Miami EXCLUSIVITY And yet it was virtually impossible to watch the race for free. The post Inside the Formula 1 Heineken Silver Las Vegas Grand Prix: Opportunities, Challenges and Brand Buzz appeared first on Event Marketer.

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TicketBud

JUNE 14, 2019

Overview In this episode we talk to Teri Smart, the Vice President of Marketing at Forefront Networks, an experiential and entertainment agency in Austin Texas. Forefront designs events that build connections between brands and their audiences. They specialize in event production, sponsorship sales and corporate hospitality.

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Event Industry News

JULY 14, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

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Event Industry News

JULY 14, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

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Bizzabo

MARCH 31, 2020

To help build anticipation for the film, Netflix partnered with MC2 Experiential Studio to create a one-of-a-kind experiential marketing campaign. A double-decker bus was wrapped in Bird Box promotional material and let loose in cities like Los Angeles, CA and Austin, TX. pic.twitter.com/CX4cjtUqQy — Old Dominion University (@ODU).

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Bizzabo

JULY 5, 2019

Thankfully, when 84% of tech leaders agree that live events are critical to their success, we know events can help solve conversion blocks. Let’s look at the intersection of the B2B marketing funnel and event marketing. What is the Marketing Funnel? The marketing funnel is quintessential to B2B SaaS.

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Bizzabo

DECEMBER 26, 2018

A one-day digital marketing conference, presenting multiple informative learning tracks and panel sessions. Austin, TX. The premier event for digital marketing professionals, Summit has the latest insights from the world’s leading digital marketing experts. Austin, TX. Austin, TX. Austin, TX.

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Eventbase

JULY 13, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

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Bizzabo

DECEMBER 19, 2018

We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.

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SpotMe Blog

MAY 4, 2021

From virtual entertainment to sponsorships, learn how you can make a digital or hybrid conference just as exciting — or more exciting — than its fully in-person counterpart. #1) 5) Build Credibility With Sponsorships. Worried about how to incorporate sponsors into the virtual side of your event? Looking for more inspiration?

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Bizzabo

OCTOBER 17, 2018

Many event promotion strategies like digital ads can be very effective, but can also take a serious bite into your budge. On the other hand, many event marketers are employing innovative promotion ideas that are able to squeeze more juice out of marketing efforts with less cost. 3) Retargeting. Source: Zapier.

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Bizzabo

MAY 2, 2019

Check out these 10 incredible event roadshow ideas with real examples you can use to supercharge your traveling get-together. Event roadshows are growing in popularity in 2019. They're amazing event marketing tools. In this article, we'll explore what an event roadshow is and why it can be so beneficial for your company.

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Event Leadership Institute

APRIL 2, 2018

Food Festival Event Planner | Hazon | Bloomfield, MI. Event Manager | Quicken Loans | Detroit, MI. Event Marketing Coordinator | Viking Services | Grand Rapids, MI. Events Manager | Minneapolis Heart Institute Foundation | Minneapolis, MN. Event Solutions Designer | CWT Meetings & Events | Minneapolis, MN.

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Bizzabo

AUGUST 1, 2019

Key Takeaway: This is a great example of a company thinking outside the box when it comes to event marketing. While you may not have access to a supercomputer like Watson, try to brainstorm ways you can differentiate your events from the competition. Do your best to make your events accessible. IBM Is Making. Source: IBM.

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Bizzabo

AUGUST 16, 2019

The event's content is totally up to you. The benefit of this event marketing tactic is a potential boost in event ROI because you have the opportunity to charge attendees an additional fee for access. Key Takeaway: Not every event in your company's B2B event marketing strategy needs to take place at a physical location.

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