Event Marketer

NOVEMBER 7, 2024

When Coca-Cola became the official soft drink, non-sparkling water and sports drink provider of Austin, TX-based Circuit of the Americas (COTA) in the summer of 2023 , the brand was on a three-month time crunch to prepare its trackside activation for the Formula 1 United States Grand Prix. For the 2024 U.S. Grand Prix , Oct.

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Sponsorships 2023 Sports 2024 303

Smart Meetings

JULY 22, 2022

Thompson Austin. Newly opened Thompson Austin is tailored to the needs of meetings and events professionals. It offers luxury accommodations in 212 guest rooms and 17 residences in the middle of Austin’s downtown entertainment district. Thompson Austin has more than 10,000 sq. Origin Austin. With 799 sq.

Food and Beverage 245

Food and Beverage Hotels 2023 Sports 245

Event Marketer

OCTOBER 24, 2023

Drivers weren’t the only ones getting motorsports fans revved up in Austin at the Formula 1 Lenovo U.S. The first-ever Rev Country Austin, co-hosted with Thuzio, entailed a performance by country duo Locash and more activations from Casamigos and BODYARMOR. Grand Prix in Austin appeared first on Event Marketer.

Sports 300

Sports Apparel Automotive Retail 300

Smart Meetings

JUNE 3, 2021

Hardesty is managing director for Thompson Austin and Tommie Austin in Texas. Before joining Innisbrook, Riggio was resort sales director for Disney Meetings & Events in Florida. The post Smart Moves in Orlando, Austin and More appeared first on Smart Meetings. Nate Hardesty. Ryan Parker.

Hotels 246

Hotels Hospitality Tourism Management 246

Event Marketer

SEPTEMBER 11, 2023

“We’re looking to use this investment and this event to help drive our business objectives. So it’s not a one-off activation with a singular objective, like sampling numbers, but one that we look at as a platform to activate not just on-site, but in the lead-up to, and post-event, as well.” Agency: Momentum Worldwide.

Food and Beverage 320

Food and Beverage Retail 2022 Sponsorships 320

EventSource

JANUARY 13, 2025

Reviews | 20 Blog mentions Open House Date : January 19, 2025 Time: 11:00 AM – 3:00 PM RSVP: here Photo Courtesy of Eric Cheng Photography Casa Loma Inquire Now 1 Austin Terrace, Toronto, ON M5R 1X8 ( 3 ) EventSource.ca North, Ajax, ON L1Z 1T7 ( 6 ) EventSource.ca W, Whitby, ON L0B 1A0 ( 8 ) EventSource.ca

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2025 Venues Entertainment Meetings 317

Event Marketer

OCTOBER 25, 2021

The Austin-centric campaign features elements of Visible’s Red Rocks Unpaused and Pride programs. More From Visible’s Event Portfolio: EM Executive Chat with Pearl Servat, Visible’s Head of Brand Marketing. 1-3 and 8-10. 1-3 and 8-10. Phonetopia: Visible Brings its Service to Life with a Phone-themed Obstacle Course.

Wireless 244

Wireless Sponsorships Sports Marketing 244

Event Marketer

MARCH 1, 2024

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. Ahead of this year’s event, we sifted through the archives to round up 12 experiential tactics that exemplify marketing at this most influential industry tentpole.

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2024 Education Tech Hotels 241

Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. And stay tuned for more coverage.)

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2024 Fashion Entertainment Social Media 264

Prestige Events Magazine

FEBRUARY 24, 2025

– Brand to Launch S Guide as part of wider ESG Conversation Lime Venue Portfolio will be bringing a Kitchen Disco concept to International Confex (26-27 February) as it looks to continue a conversation with event organisers around ESG, and specifically around social and community impact programs at events.

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Venues Banking Sponsorships Education 255

Event Marketer

MARCH 25, 2025

The brand also partnered with new media platform, Saturn, which high school and college students use to aggregate their schedules in one place, to geotarget consumers with the event, so when Nashville-based students accessed their schedules, the Denim Deli would appear.

Fashion 261

Fashion Banking Social Media Marketing 261

Event Marketer

MARCH 11, 2025

From March 9-10, Lush and nonprofit partner Change the Ref set up shop in Austin, TX, to raise awareness of school shootings and educate consumers on the Lawsuit for Survival , a bill aimed at implementing stronger U.S. Lush Cosmetics has deep roots in activism, even billing itself as a campaigning organization fronted by a soap shop.

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2025 Education Retail Financial 278

EventMB

JULY 12, 2024

Skift Take: The Austin Convention Center is closing for a $1.6 The city is stressing that it will still be open for events business. billion redevelopment. Andrea Doyle Read the Complete Story On Skift Meetings

Meetings 208

Meetings Events 208

Event Marketer

DECEMBER 17, 2024

Its a partnership and evolution for both companies, as the worlds of immersive theatre and brand activation continue to collide in projects like citizenMs Cameo activation in Chicago and Roku City at SXSW in Austin, where Secret Theatre brought their expertise to DesignScenes work. What is the objective of the guests attending?

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Transportation 2023 Venues Hotels 210

Prestige Events Magazine

MARCH 20, 2025

Tickets for the awards lunch and post event drinks reception are available through the Greengage website. We cant wait to announce our winners and celebrate change makers at our awards ceremony in May. The awards ceremony will take place on 9 May at BMA House in London.

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Sustainability 2025 Travel Hotels 230

Event Marketer

JANUARY 30, 2025

7, the events and entertainment industry has come together to offer support, resources and aid to neighbors, friends, families and colleagues. 8 in Beverly Hills, CA, and AARP Foundation will donate proceeds raised from the awards event to local organizations to aid with the wildfire recovery efforts. area on Jan. social campaign.

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Sustainability Events Social Media Financial 174

Event Marketer

JANUARY 21, 2025

The event industrys leading information resource on face-to-face marketing,Event Marketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals.

Event Marketing 246

Event Marketing Marketing 2002 2025 246

Event Marketer

FEBRUARY 6, 2025

The effort is anchored by the Classic or Nothing Diner, which first popped up at the Austin Food & Wine Festival in November, then hit New Yorks MetLife Stadium in December. We caught up with Mahadevia for more insight on the new strategy, and where events fit in.

Travel 232

Travel Social Media Fashion 2025 232

Prestige Events Magazine

NOVEMBER 21, 2024

Lime Venue Portfolio has introduced its first-ever ‘E’ Guide on Environmental Event Planning, kicking off a new series of practical resources focused on ESG (Environmental, Social, and Governance) for event organisers. We believe these guides will be a game-changer for event organisers.”

Sustainability 147

Sustainability Event Planning Venues Government 147

Event Marketer

MARCH 14, 2025

A mysterious space-vessel crash appeared in Austin, TX, during SXSW. Curious (and brave) passersby who stumbled upon FXs The Wreckage activation had a chance to step inside and uncover details from the upcoming Alien: Earth series, a prequel to the 1979 film Alien that started the franchise.

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2025 Marketing Event Marketing Events 187

Event Marketer

APRIL 7, 2025

Brat Arena Tour in Austin,Minneapolis,Chicago andNew York. JAMESON HOSTS A HOT DOG HIGH TEA The King wasnt invited to attend and there were no linen table cloths in sight, but Jameson Black Barrels Hot Dog High Tea events were certainly affairs to remember. A final high tea event will take place April 9 at Chain House in L.A.,

Hotels 245

Hotels Banking Marketing Event Marketing 245

Prestige Events Magazine

DECEMBER 12, 2024

Lime Venue Portfolio is set to unveil the second installment of its ESG (Environmental, Social, and Governance) Event Planning Guide series. The guides, released over 12 months, address each element of ESG, offering practical frameworks for member venues and event organisers.

Sustainability 147

Sustainability Event Planning Venues Government 147

Event Marketer

APRIL 17, 2025

As part of its centennial celebrations, Torani is also embarking on a nationwide mobile tour with stops in New York City, Seattle, Austin and Phoenix, during which the brand is sampling two throwback flavors from its original 1920s lineup: Black Anisette and Tamarindo.

Apparel 224

Apparel Retail Sports Marketing 224

Prestige Events Magazine

APRIL 15, 2025

Designed for discretion and acoustic performance, the pods’ sound-baffling properties enabled confidential and disruption-free meetings, crucial for the events success. The privacy, professionalism and flexibility the meeting pods offered impressed our client, said Ash Austin, Director at Evolution Dome.

Healthcare 147

Healthcare Conference Meetings 2025 147

Event Marketer

OCTOBER 20, 2024

Data The meetings and events industry is projected to flourish in 2025, with meeting professionals expressing confidence in its future and noting planned increases in meetings budgets, as revealed in the 14th Annual Global Meetings and Events Forecast by Amex GBT Meetings & Events. The agency ranks No.

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Trade Shows 2025 Food and Beverage Sustainability 254

Event Marketer

APRIL 4, 2022

Tito’s Handmade Vodka, the official vodka sponsor of the PGA Tour and PGA Tour Champions, unveiled its new Tito’s Stillhouse Lounge at the WGC-Dell Technologies Match Play at Austin Country Club in Austin, Texas, March 23-27. Agency: Salem Sports Events. The modular footprint expands and shrinks to fit each unique space.

Apparel 331

Apparel Sponsorships Sports Entertainment 331

Smart Meetings

DECEMBER 26, 2024

Adaptability and Relevance to Meet Your Needs AT&T Hotel and Conference Center The AT&T Hotel & Conference Center , in Austin, Texas, embarks on a $30 million renovation project beginning in spring 2025 to modernize its 85,000+ sq. The luxury hotel offers 436 rooms and suites and over 15 modern and versatile event spaces.

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2025 Hotels 2024 2026 246

Event Marketer

FEBRUARY 4, 2025

20-24 during the 2025 World Economic Forum (WEF) in Davos, Switzerland, the event included multiple panel discussions featuring a range of voices who shared their neurodivergent perspectives on some of this years core WEF themes. You (OK, we) might call the event the balm diggity. Hosted by NODI and held Jan.

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Fashion 2025 Food and Beverage Retail 188

Event Industry News

DECEMBER 4, 2024

Lime Venue Portfolio is delighted to announce that Jo Austin, currently serving as Sales Director, has taken on an additional leadership role as the new Conference & Events Sustainability Lead for Compass Group UK&I.

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Sustainability Venues Conference Events 59

Prestige Events Magazine

SEPTEMBER 16, 2024

IET Birmingham: Austin Court will host the highly anticipated CHS Birmingham Welcome Reception. The partnership will form a crucial part of the hosted buyer and exhibitor experience for the show, allowing for informal but business-focused networking ahead of the main event the following day.

Entertainment 264

Entertainment Venues Management Events 264

Smart Meetings

JULY 17, 2024

Historic Hotels Alongside New Debuts New and renovated hotels, from a secluded Florida island to artsy downtown Austin to New Hampshire’s pristine White Mountains, offer stays rich with opportunity. of flexible meeting and event space offer versatile options for upscale meetings and events.

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Hotels Education Entertainment Tech 246

Prestige Events Magazine

NOVEMBER 13, 2024

IET Birmingham: Austin Court is donating one LEGO pack to Birmingham Children’s Hospital for every site visit taking place this December. As part of the IET, proceeds from events at Austin Court support the institution’s charitable objectives. For more information, or to book a site visit, please visit: [link].

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Venues Hospitality Education Technology 130

Event Marketer

DECEMBER 30, 2024

Live from Austin: Our Picks for Top Experiential Trends at SXSW 2024 We hit the ground in Austin during the 38th annual SXSW conference and festivals in search of fresh experiential marketing trendsand the brands activating around the tentpole event certainly delivered.

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2024 Trade Shows Retail Corporate Events 130

Smart Meetings

MAY 30, 2024

These new and renovated hotels, from Austin to New Orleans to Jekyll Island, Georgia, take this idea to heart: smartly-designed spaces fuel a meeting atmosphere like none other. of meeting and event space. The flexible floor plan and outdoor terrace make moving through the space easy and offer fantastic views of downtown Austin.

Hotels 248

Hotels Meetings Entertainment Events 248

Event Industry News

MARCH 17, 2025

Live event tech pioneer Eventbase have launched the worlds first secure digital credential for conferences and events at the South By Southwest (SXSW) Conference and Festivals, taking place in Austin, Texas this week.

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Event Tech Tech Conference Events 110

Event Marketer

MARCH 21, 2024

Allison Stadd, SVP-Brand, Culture and Media, Shipt Shipt peppered the streets of Austin with its motorized Cruizin’ Coolers. Agency: Factory360 ) Shipt often parked by Tau Ceti, Austin’s 10-story mural, located by the convention center. Case in point: Shipt’s multipronged guerrilla marketing strategy at the 2024 show.

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2024 Marketing Technology Event Marketing 289

Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach.

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2022 Entertainment Tech 2001 340