Event Marketer

FEBRUARY 6, 2025

The effort is anchored by the Classic or Nothing Diner, which first popped up at the Austin Food & Wine Festival in November, then hit New Yorks MetLife Stadium in December. We caught up with Mahadevia for more insight on the new strategy, and where events fit in.

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Event Marketer

OCTOBER 24, 2023

Drivers weren’t the only ones getting motorsports fans revved up in Austin at the Formula 1 Lenovo U.S. The first-ever Rev Country Austin, co-hosted with Thuzio, entailed a performance by country duo Locash and more activations from Casamigos and BODYARMOR. Grand Prix in Austin appeared first on Event Marketer.

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Event Marketer

DECEMBER 17, 2024

Its a partnership and evolution for both companies, as the worlds of immersive theatre and brand activation continue to collide in projects like citizenMs Cameo activation in Chicago and Roku City at SXSW in Austin, where Secret Theatre brought their expertise to DesignScenes work. What is the objective of the guests attending?

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Transportation 2023 Venues Hotels 231

Event Marketer

SEPTEMBER 11, 2023

“We’re looking to use this investment and this event to help drive our business objectives. We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. Agency: Momentum Worldwide.

Food and Beverage 321

Food and Beverage Retail 2022 Sponsorships 321

Prestige Events Magazine

FEBRUARY 24, 2025

– Brand to Launch S Guide as part of wider ESG Conversation Lime Venue Portfolio will be bringing a Kitchen Disco concept to International Confex (26-27 February) as it looks to continue a conversation with event organisers around ESG, and specifically around social and community impact programs at events.

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Venues Banking Sponsorships Education 255

Smart Meetings

JUNE 3, 2021

Hardesty is managing director for Thompson Austin and Tommie Austin in Texas. Riggio is director of sales and marketing for Innisbrook, A Salamander Resort , in Tampa Bay, Florida. Before joining Innisbrook, Riggio was resort sales director for Disney Meetings & Events in Florida. Nate Hardesty. Ryan Parker.

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Hotels Hospitality Tourism Management 246

Event Marketer

JANUARY 30, 2025

7, the events and entertainment industry has come together to offer support, resources and aid to neighbors, friends, families and colleagues. 8 in Beverly Hills, CA, and AARP Foundation will donate proceeds raised from the awards event to local organizations to aid with the wildfire recovery efforts. area on Jan. social campaign.

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Sustainability Events Social Media Financial 198

Smart Meetings

JULY 22, 2022

Thompson Austin. Newly opened Thompson Austin is tailored to the needs of meetings and events professionals. It offers luxury accommodations in 212 guest rooms and 17 residences in the middle of Austin’s downtown entertainment district. Thompson Austin has more than 10,000 sq. Origin Austin. With 799 sq.

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Food and Beverage Hotels 2023 Sports 245

Event Marketer

MARCH 11, 2025

From March 9-10, Lush and nonprofit partner Change the Ref set up shop in Austin, TX, to raise awareness of school shootings and educate consumers on the Lawsuit for Survival , a bill aimed at implementing stronger U.S. Lush Cosmetics has deep roots in activism, even billing itself as a campaigning organization fronted by a soap shop.

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2025 Education Retail Financial 286

Event Marketer

MARCH 25, 2025

We often oversimplify Gen Z and say that because of social media, because of phones, that they really do want to be home and behind the screen, but our mall traffic was up 4 percent to the overall mall traffic in Q4, says Ashley Schapiro, American Eagles vp-marketing. What does that mean?

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Fashion Banking Social Media Marketing 272

Event Marketer

OCTOBER 25, 2021

The Austin-centric campaign features elements of Visible’s Red Rocks Unpaused and Pride programs. More From Visible’s Event Portfolio: EM Executive Chat with Pearl Servat, Visible’s Head of Brand Marketing. 1-3 and 8-10. 1-3 and 8-10. Phonetopia: Visible Brings its Service to Life with a Phone-themed Obstacle Course.

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Wireless Sponsorships Sports Marketing 246

Event Marketer

MARCH 1, 2024

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. Ahead of this year’s event, we sifted through the archives to round up 12 experiential tactics that exemplify marketing at this most influential industry tentpole.

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2024 Education Tech Hotels 245

Event Marketer

APRIL 17, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Flavor Factories, Bar Tenders and Ubers Lost and Found. Plus, they can enjoy exclusive in-store perks, fitness classes, family-friendly events and a special TikTok Super Brand Day featuring surprise offers and giveaways.

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Apparel Retail Sports Marketing 262

Event Marketer

MARCH 14, 2025

A mysterious space-vessel crash appeared in Austin, TX, during SXSW. Curious (and brave) passersby who stumbled upon FXs The Wreckage activation had a chance to step inside and uncover details from the upcoming Alien: Earth series, a prequel to the 1979 film Alien that started the franchise.

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2025 Marketing Event Marketing Events 215

Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. And stay tuned for more coverage.)

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2024 Fashion Entertainment Social Media 264

Event Marketer

APRIL 7, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Hot Dog High Teas, The White Lotus IRL and sweet-smelling takeovers. Brat Arena Tour in Austin,Minneapolis,Chicago andNew York. A final high tea event will take place April 9 at Chain House in L.A.,

Hotels 264

Hotels Banking Marketing Event Marketing 264

Event Marketer

OCTOBER 20, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. ASTOUND Group has appointed Adam Lewis as senior director of technical services, with a focus on enhancing in-house a/v and event production capabilities. The agency ranks No.

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Trade Shows 2025 Food and Beverage Sustainability 261

Event Marketer

FEBRUARY 4, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Tunnels of Love, Zero Bodegas and Lunar New Year celebrations. You (OK, we) might call the event the balm diggity. Hosted by NODI and held Jan. At the center of the programming was the DNS flagship dinner on Jan.

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Fashion 2025 Food and Beverage Retail 212

Prestige Events Magazine

APRIL 15, 2025

Designed for discretion and acoustic performance, the pods’ sound-baffling properties enabled confidential and disruption-free meetings, crucial for the events success. The privacy, professionalism and flexibility the meeting pods offered impressed our client, said Ash Austin, Director at Evolution Dome.

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Healthcare Conference Meetings 2025 147

Event Marketer

APRIL 4, 2022

Tito’s Handmade Vodka, the official vodka sponsor of the PGA Tour and PGA Tour Champions, unveiled its new Tito’s Stillhouse Lounge at the WGC-Dell Technologies Match Play at Austin Country Club in Austin, Texas, March 23-27. Agency: Salem Sports Events. The modular footprint expands and shrinks to fit each unique space.

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Apparel Sponsorships Sports Entertainment 331

Event Marketer

DECEMBER 30, 2024

Following is a look at the experiential campaigns that caught your eye over the last 12 monthsEvent Marketer’s top 10 most-read stories of 2024. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats.

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2024 Trade Shows Retail Corporate Events 130

Event Marketer

DECEMBER 23, 2024

ALTEC LANSING The industry is progressively making concerted efforts to support neurodiverse attendees through event touchpoints like tranquility lounges and sensory kits. While these elements have often been relegated to b-to-b events, audio electronics brand Altec Lansing is taking the strategy to the field. 28 in Tucson.

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Sponsorships Sports Food and Beverage Social Media 306

Smart Meetings

FEBRUARY 18, 2019

Jeff Ouradnik Ouradnik has been named director of sales and marketing at Hyatt Regency Austin. Tracy DeMario Streamlinevents has welcome DeMario to the team as vice president of sales and marketing. The post 7 Smart Moves at Hyatt Regency Austin and More appeared first on Smart Meetings. Lauderdale, Florida.

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Hotels Hospitality 2017 Management 188

Smart Meetings

DECEMBER 26, 2024

Adaptability and Relevance to Meet Your Needs AT&T Hotel and Conference Center The AT&T Hotel & Conference Center , in Austin, Texas, embarks on a $30 million renovation project beginning in spring 2025 to modernize its 85,000+ sq. The luxury hotel offers 436 rooms and suites and over 15 modern and versatile event spaces.

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Event Marketer

APRIL 24, 2025

Agencies: Bryant, creative; Revolution Marketing, production) Photo credit: Sammy Alemayhu ABSOLUT Absolut, the official vodka partner of Coachella 2025, took its cues from the iconic cosmopolitan cocktail, activating The House of Cosmo experience with help from brand ambassador Paris Hilton.

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2025 Food and Beverage Travel Marketing 257

Event Marketer

MARCH 21, 2024

–Allison Stadd, SVP-Brand, Culture and Media, Shipt Shipt peppered the streets of Austin with its motorized Cruizin’ Coolers. Case in point: Shipt’s multipronged guerrilla marketing strategy at the 2024 show. Case in point: Shipt’s multipronged guerrilla marketing strategy at the 2024 show.

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2024 Marketing Technology Event Marketing 290

Event Marketer

MARCH 21, 2023

But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). You’ve got the winter culture and winter sports, whereas in Austin, typically it’s a little bit larger.

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Event Marketer

OCTOBER 25, 2022

Talib Abdullahi, National Events Coordinator, Tito’s Handmade Vodka. In this episode of Event Peeps, we explore the passion projects event marketers are working on outside of their hectic schedules. Read more about Talib in Event Marketer’s 2022 Diversity in Color special report.). Let us know.

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2022 Sports 2020 Event Marketing 246

Event Marketer

APRIL 18, 2022

The event, a component of the brand’s programming March 11-13, took place at the local Banger’s Sausage House and Beer Garden, which was transformed to look like one of the show’s popular small-town destinations, the Department of Motor Vehicles. Audio-centric Activations: Five Strategies Worth a Listen. Agency : Civic Entertainment Group.

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Sponsorships 2022 Entertainment Speakers 334

Event Farm

MARCH 9, 2017

The event is hosted annually in Austin, Texas, and typically spans 10 days—this year, the event will kick off on March 10 and last until the 19th. The event fosters "creative and professional growth," and. Do you want to learn more about hosting successful events? src="[link] align="middle">.

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Marketing Speakers Events Conference 162

Event Marketer

MARCH 15, 2024

“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us.

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2024 Technology Fashion Tech 317

Event Industry News

DECEMBER 4, 2024

Lime Venue Portfolio is delighted to announce that Jo Austin, currently serving as Sales Director, has taken on an additional leadership role as the new Conference & Events Sustainability Lead for Compass Group UK&I.

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Sustainability Venues Conference Events 59

Event Marketer

FEBRUARY 19, 2025

The 74 th annual NBA All-Star Game and its new mini tournament format received some harsh criticism , but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. The brand additionally revealed its new Black Label Collection during the event. Throughout NBA All-Star 2025, hosted Feb.

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2025 Apparel Sports Sponsorships 259

Prestige Events Magazine

SEPTEMBER 26, 2024

The exhibition will once again provide a mix of domestic and international venues, destinations, unique venues, and support services that will allow event planners to build their events during one day at the show. It’s going to be an enterprising show.”

Hotels 263

Hotels Venues Events Marketing 263

Event Marketer

SEPTEMBER 27, 2021

The tour launched in June at UNwineD in Panama City Beach, FL, and has already made stops at events in Brooklyn, NY and Nashville, TN. Next the mobile bar will move to Austin, Texas; Los Angeles, Miami and Seattle with a final stop at the April 2022 Après Ski Cocktail Classic in Aspen, CO. Photo credit: Patrick MacLeod, Laurie Dicus.

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Travel 2022 Marketing Event Marketing 332

Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach.

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2022 Entertainment Tech 2001 340

Event Marketer

MARCH 31, 2022

In an installation-rich environment with share-worthy moments, immersive activations as well as a compelling lineup of content and—of course—live music, Austin-based Dell Technologies celebrated SXSW’s return to in-person with its long running #DellExperience lounge. So, it was a real celebration of our hometown of Austin.”

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