Event Marketer

OCTOBER 25, 2021

The Austin-centric campaign features elements of Visible’s Red Rocks Unpaused and Pride programs. More From Visible’s Event Portfolio: EM Executive Chat with Pearl Servat, Visible’s Head of Brand Marketing. 1-3 and 8-10. 1-3 and 8-10. Phonetopia: Visible Brings its Service to Life with a Phone-themed Obstacle Course.

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Event Marketer

OCTOBER 24, 2023

Drivers weren’t the only ones getting motorsports fans revved up in Austin at the Formula 1 Lenovo U.S. The first-ever Rev Country Austin, co-hosted with Thuzio, entailed a performance by country duo Locash and more activations from Casamigos and BODYARMOR. Grand Prix in Austin appeared first on Event Marketer.

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Event Marketer

APRIL 4, 2022

Tito’s Handmade Vodka, the official vodka sponsor of the PGA Tour and PGA Tour Champions, unveiled its new Tito’s Stillhouse Lounge at the WGC-Dell Technologies Match Play at Austin Country Club in Austin, Texas, March 23-27. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour.

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Event Marketer

MARCH 1, 2024

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. Ahead of this year’s event, we sifted through the archives to round up 12 experiential tactics that exemplify marketing at this most influential industry tentpole.

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Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. And stay tuned for more coverage.)

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Event Marketer

MARCH 25, 2024

Presented as live ticketed events from July 27 to Aug. The agenda includes a series of nationwide live events and activations curated specifically for fans that will take place April through December. host Ken Jennings and super-champions Matt Amodio, Mattea Roach and Austin Rogers. But wait, there’s more.

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Event Marketer

FEBRUARY 19, 2025

The 74 th annual NBA All-Star Game and its new mini tournament format received some harsh criticism , but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. The brand additionally revealed its new Black Label Collection during the event. Throughout NBA All-Star 2025, hosted Feb.

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Event Marketer

DECEMBER 30, 2024

Live from Austin: Our Picks for Top Experiential Trends at SXSW 2024 We hit the ground in Austin during the 38th annual SXSW conference and festivals in search of fresh experiential marketing trendsand the brands activating around the tentpole event certainly delivered.

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Event Marketer

APRIL 18, 2022

The event, a component of the brand’s programming March 11-13, took place at the local Banger’s Sausage House and Beer Garden, which was transformed to look like one of the show’s popular small-town destinations, the Department of Motor Vehicles. Audio-centric Activations: Five Strategies Worth a Listen. Agency : Civic Entertainment Group.

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Event Marketer

MARCH 23, 2022

To amplify its partnership with the professional golf event, the brand activated a practical Comcast Business Pavilion to help tour sponsors and partners stay connected at select PGA Tour events throughout the 2021-22 season. The post How Comcast Business Solved the Connectivity Gap at PGA Tour appeared first on Event Marketer.

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Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach.

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Event Marketer

JANUARY 12, 2022

Take this past October, when Visible stood up a pink mechanical riding bull activation designed to disrupt the sponsor landscape at Austin City Limits and poke festival sponsor and competitor T-Mobile with its “wireless without the bull” messaging. No, really. Doggies included. . Check out all of the 2021 Ex Award-winning campaigns here.

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Event Marketer

APRIL 24, 2025

Photo credit: Jones Crow ANKER The official charging partner of the festival kept attendees devices juiced up throughout the event with its network of high-speed, solar-assisted charging stations across the festival. And get this: The whole visual identity of the space was designed by Chappell Roans creative director, Ramisha Sattar.

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Event Marketer

JULY 31, 2023

The event was free, but 1,500 daily winners from ballot pre-submissions scored guaranteed spots when doors opened, while others entered on standby. On-site activations are befitting of the British palette for low-key sponsorships. Fans at ‘The Hill in New York’ appeared first on Event Marketer. broadcast audience.

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Event Marketer

MARCH 15, 2024

The odor elimination brand (formerly Poo~Pourri) is partnering with Rolling Stone this week on three cheeky events that invite badgeholders and the public alike to “Get Funky. Then, with a quick tap, they can use the devices to unlock a series of fully decked-out, clean mobile bathrooms (a premium at any major event) around Austin.

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Event Marketer

MARCH 13, 2024

In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. Agency: Red Velvet Events. From there, a brand ambassador opened a “refrigerator” door that led to a mini human car wash of sorts, and out into the main event area.

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Event Marketer

FEBRUARY 26, 2024

PHILLY FLOWER SHOW SAYS SPONSORSHIP IS IN BLOOM The195-year-old PHS Philadelphia Flower Show is a floral spectacle that lures a range of sponsors to the Pennsylvania Convention Center every March for the Pennsylvania Horticultural Society’s chief fundraiser. An in-depth report published by Bloomberg last week skewered the influencer event.

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Smart Meetings

SEPTEMBER 1, 2023

Surmont thought about boycotting the event until the two of them came up with the idea of making a donation to offset the impact of her spending in the state instead. Its website describes SocialOffset’s brief this way: “We are a community of people determined to stay true to our values when we travel to or host events.

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Event Marketer

APRIL 15, 2024

This is the kind of strategy we like to call “evil genius.” ( Partners: TBWANeboko; Raúl&Rigel) AMERICAN EAGLE CAFÉ: JEANS AND A CUP OF JOE Austin has become the unofficial Gen Z capital of the U.S., so American Eagle Outfitters headed to the Lone Star State armed with two things Texans love: denim and coffee. No hang-ups here.

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Event Marketer

DECEMBER 26, 2023

As they often do, the biggest pop culture trends and business shifts trickled down into live experiences, yielding some of the year’s most impactful event marketing campaigns—and leading us to our top 10 stories. Read on for an overview of the year’s stand-out strategies and their implications for 2024.

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Event Marketer

JULY 26, 2024

And as the inaugural Changemaker partner, AT&T helped bring to life WNBA Changemaker Day, an event aimed at connecting local girls with influential leaders. The brand also hosted WNBA athletes including Kelsey Plum, Arike Ogunbowale, Shakira Austin, and Sue Bird, as well as former pro soccer player Megan Rapinoe. Agency: NRG) U.S.

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Event Marketer

MAY 13, 2024

The campaign kicked off with two consecutive events at WashEnjoy Laundry Park in Seoul where fans watched teams compete in two different matches. with mental health-themed events and activities. They also had a chance to score four all-expense paid trips to the final 2024 UEFA Champions League match on June 1. We love to see it.

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Event Marketer

SEPTEMBER 5, 2024

The summer music festival season is coming to a close, and it was as eventful as ever. It also may make its way to Thailand , as organizers explore an event in Southeast Asia, which would mark the fourth Tomorrowland event to be hosted outside of Belgium. Coachella sees slowest ticket sales in a decade. Cheers to that.

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Event Marketer

MAY 7, 2024

.'” –Lindsay Leaf, EVP-Experiential, BDG Media For BDG Media, and the array of publications under its umbrella, aligning with event tentpoles has become essential to positioning the company as the pinnacle of culture and nightlife. When guests come to the event, they’re transported.

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Event Marketer

AUGUST 21, 2023

Wendy Robino, SVP-Marketing Events and Regional Publicity, Warner Bros. The pink-carpet “Barbie” event at the Shrine drew 2,400 people, making it Warner Bros.’ ’ biggest premiere event to date. biggest premiere event to date—that took the cake. Planning for the July 9 event in L.A.

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PCMA Convene

MARCH 12, 2019

As tens of thousands of tech enthusiasts, music fans, and TV and film buffs geared up for SXSW 2019, brands vied for their attention with invitations to parties, events, and showcases. I’m not even going to Austin this year, so I can only imagine the deluge of promotional emails piling up in registrants’ inboxes. Beyond Austin.

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PCMA Convene

MARCH 11, 2024

At PCMA Convening Leaders 20204 in San Diego, Ten Fifty Entertainment’s Austin Whitney led an immersive tour to show event professionals what makes an event or venue accessible when it comes to mobility needs. I have experience with disability, I understand event production, and I am in law school.

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Event Marketer

NOVEMBER 29, 2023

While officials touted the benefits of hosting such a high-profile event, locals voiced their discontent over road closures and traffic jams, as parts of the Las Vegas Boulevard and the nearby streets were completely repaved to become part of the track. More F1 Coverage: Photo Tour: Sponsor Activations from the F1 U.S.

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TicketBud

AUGUST 1, 2019

With Mandi Thomas from the Downtown Austin Alliance. Overview In this podcast we talk to Mandi Thomas, Director of Strategic Partnerships at the Downtown Austin Alliance. Mandi manages the events, programming and operations of Republic Square, a community park in downtown Austin frequently used for events.

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TicketBud

JANUARY 2, 2020

Overview In this episode we chat with Berenice Guzman, event organizer and marketer for Austin City Limits Radio’s summer concert series Blues on the Green. This family friendly event includes four concerts with different homegrown musical performances, held over the summer. She has experience with sales, promotions, and events.

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TicketBud

JUNE 14, 2019

Overview In this episode we talk to Teri Smart, the Vice President of Marketing at Forefront Networks, an experiential and entertainment agency in Austin Texas. Forefront designs events that build connections between brands and their audiences. They specialize in event production, sponsorship sales and corporate hospitality.

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Bizzabo

MARCH 31, 2020

Learn how to host a must-attend event like industry titan, Netflix. Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. Unfortunately, the event has been postponed due to the novel coronavirus. Be like Netfix and bravely tackle niche topics with your events.

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Core-apps

AUGUST 27, 2018

The busy fall conference, trade show and event season is about to be in full swing! We know event organizers are anxiously waiting to try new things and to see what their colleagues are up to with technology and beyond. We’re talking about a recipe for experiential brand activations, and it’s the future of all events.

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Event Industry News

JULY 14, 2022

After enduring the shutdown of the events industry through COVID, Eventbase is enjoying a resurgence as customers flock back to hosting in-person events. . Revenues have more than doubled in the past six months and we’ve been hiring rapidly to keep up with demand for our industry-leading mobile event apps.

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Event Industry News

JULY 14, 2022

After enduring the shutdown of the events industry through COVID, Eventbase is enjoying a resurgence as customers flock back to hosting in-person events. . Revenues have more than doubled in the past six months and we’ve been hiring rapidly to keep up with demand for our industry-leading mobile event apps.

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TicketBud

MAY 22, 2019

With Scott Shepard from SDG Events (Wing-A-Rama) Overview In this episode we chat to Scott Shepard from SDG Events, who talks about coordinating the multi-city food festival Wing-A-Rama. He also shares his experience growing from a single city to multi-city event, and the challenges of expanding into new markets.

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TicketBud

MAY 17, 2018

Abby Sandlin is the Vice President of Marketing and Communications and Forefront Networks in Austin, TX. Forefront Networks has years of experience in live and proprietary events, brand enhancement, and sponsorships. It is all about coalition building to help support the event. Use email lists from previous years.

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