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Q&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe

Event Marketer

Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S.

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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. We can’t explain it, but there also appears to have been a choreographed dance that flight attendants participated in… Only in Austin.

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Smart Moves: Food and Beverage

Smart Meetings

Bolivar is director of food and beverage for Innisbrook, A Salamander Resort in Tampa Bay, Florida, where he will oversee the property’s five F&B options, as well as its banquet operations. Luksza us director of food and beverage and Bergman is executive chef for NoMo SoHo in New York City. Gilbert Bolivar.

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Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin

Event Marketer

Over the summer, the beverage giant added another notch to its belt: The Coca-Cola Sips & Sounds Summer Festival, Amplified by Coke Studio. Mickey D’s served up hot fries, plus Frozen Coke and Frozen Fanta Strawberry (a new flavor), from its giant McRig food truck. Agency: Momentum Worldwide.

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New and Renovated: Austin Exploration and Sunny Shores

Smart Meetings

Thompson Austin. Newly opened Thompson Austin is tailored to the needs of meetings and events professionals. It offers luxury accommodations in 212 guest rooms and 17 residences in the middle of Austin’s downtown entertainment district. Thompson Austin has more than 10,000 sq. Thompson Austin has more than 10,000 sq.

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Trade Show Industry Updates: News, Data, Trends

Event Marketer

Over half (54 percent) consider sustainability highly important in their 2025 planning, with 47 percent having established clear sustainability goals and action plans and also focusing on DE&I practices, waste management, and eco-friendly food and beverage options. The audit revealed that 73.3

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

There, the brand invited consumers attending the events pregame FanFest to celebrate their passion for college football through activations, food and performances. To use the rappers far-reaching influence and cultural relevance to elevate the events profile. Now in its 25 th year, the tour kicked off Aug. 31 at the University of Florida.