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Q&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe

Event Marketer

Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S.

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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. We can’t explain it, but there also appears to have been a choreographed dance that flight attendants participated in… Only in Austin.

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Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin

Event Marketer

We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. ” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business.

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. There, the brand invited consumers attending the events pregame FanFest to celebrate their passion for college football through activations, food and performances. Agency: NFuse 360 Marketing J.C.A.

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Trade Show Industry Updates: News, Data, Trends

Event Marketer

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. AT&T Hotel and Conference Center in Austin, Texas, is set to undergo a comprehensive $30 million renovation aimed at elevating both the guest and conference experience.

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New and Renovated: Austin Exploration and Sunny Shores

Smart Meetings

Thompson Austin. Newly opened Thompson Austin is tailored to the needs of meetings and events professionals. It offers luxury accommodations in 212 guest rooms and 17 residences in the middle of Austin’s downtown entertainment district. Thompson Austin has more than 10,000 sq. Thompson Austin has more than 10,000 sq.

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The Brief: ‘Zero Bodegas’ and Tunnels of Love

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Tunnels of Love, Zero Bodegas and Lunar New Year celebrations. GLOSSIERS CHERRY-COATED POP-UPS ARE THE BALM DOTCOM Millennials, lets first rejoice over the name of Glossiers lip salve: Balm Dotcom.

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