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Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S.
Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. We can’t explain it, but there also appears to have been a choreographed dance that flight attendants participated in… Only in Austin.
We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. ” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business.
Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. There, the brand invited consumers attending the events pregame FanFest to celebrate their passion for college football through activations, food and performances. Agency: NFuse 360 Marketing J.C.A.
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. AT&T Hotel and Conference Center in Austin, Texas, is set to undergo a comprehensive $30 million renovation aimed at elevating both the guest and conference experience.
Thompson Austin. Newly opened Thompson Austin is tailored to the needs of meetings and events professionals. It offers luxury accommodations in 212 guest rooms and 17 residences in the middle of Austin’s downtown entertainment district. Thompson Austin has more than 10,000 sq. Thompson Austin has more than 10,000 sq.
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Tunnels of Love, Zero Bodegas and Lunar New Year celebrations. GLOSSIERS CHERRY-COATED POP-UPS ARE THE BALM DOTCOM Millennials, lets first rejoice over the name of Glossiers lip salve: Balm Dotcom.
Throughout his years in the industry, he has worked across many departments including front desk, housekeeping, food & beverage, accounting and more, and has established a reputation for collaborative work budget creation, improving service scores and building strong cultures.
Austin Gardner Gardner is vice president of business development for Staypineapple Hotels Inc. Gardner has more than 13 years working in hospitality sales and marketing—specifically with independent hotels—most recently as regional vice president of sales for Oxford Collection Hotels. based in Bellevue, Washington.
Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Consider what is at eye level.
Allison comes from a 24-year tenure with The Venetian Resort Las Vegas, her most recent role being senior vice president of sales and marketing for MICE and leisure. Mardell is general manager and Bruce is director of sales and marketing for Thompson San Antonio—Riverwalk. Read More : Oak View Group Is Leaving a Trail of Partnerships.
With hundreds of events and activations taking place throughout Austin over the 10-day SXSW 2023, it’s no wonder that the brands that brought a bite to eat, a sample to sip, or a product to try quickly stood out from the pack. Each person was asked to complete the phrase, “4 Moments of _,” by adding in their own passion or interest.
Women Who Will | Event Series TikTok brought together their women-identifying creators in four cities across the US: Los Angeles, Washington DC, New York City, and Austin to connect and share their stories about what it’s like to be a female-identifying creator. first appeared on Innovate Marketing Group, Inc.
More: 7 Smart Moves at Hyatt Regency Austin and More. Justin Schmollinger JW Marriot Chicago has named Schollinger director of sales and marketing. In his most recent position, he served for six years as director of sales and marketing at Westin Chicago River North. and Kimpton Donovan Hotel in Washington, D.C.
He’s held leadership positions in food and beverage as well as hotel operations for properties across the country, including The Arrabelle at Vail Square in Colorado, Sunriver Resort in Bend, Oregon, and Silverado Resort and Spa in Napa, California. Trish McClean Visit Baltimore has named McClean its director of brand marketing.
The mobile restaurant, housed within an Airstream trailer, made its way to Nashville and Austin to perk up local communities for a weekend with free coffee and bites, including hot pretzels. The post A Supersized Roundup: 14 Experiential Holiday Programs That Slayed All the Way appeared first on Event Marketer. JOHNNIE WALKER.
A twenty-year hospitality veteran, Casserly was most recently director of marketing in Baltimore, Maryland for Four Seasons. He has worked in various leadership roles at Four Seasons since 2000, such as assistant food and beverage manager, director of sales in multiple locations and director of marketing, among others.
Darby Gyscek and Ricky de Jesus Darby Gescyk (left) and Ricky de Jesus (right) Kimpton The Forum Hotel in Charlottesville, Virginia, named Gyscek director of sales and marketing, and de Jesus director of catering. Adreanne Lewis Photo: Leo Thompson Lewis is director of sales, events and marketing for The Driskill in Austin, Texas.
Denise Florio Denise Florio Florio will oversee the sales, marketing and events team and drive revenue at Park Hyatt New York as director of sales and marketing after over 20 years of experience at numerous Hyatt properties. She comes from her role as director of sales and marketing at Hyatt Recency Aruba Resort & Casino.
Espina has spent over 20 years in hotel operations and food and beverage management, having held leadership roles such as director of restaurants at Four Seasons Resort Whistler in Canada, and director of food and beverage at Four Seasons Hotel Austin. Ron Bracco. Destination DC appointed Bracco board chairperson.
Most recently, Allen was chief development officer of international markets at Adventurous Journeys (AJ) Capital Partners. Visit Philadelphia appointed Val president and CEO, making her the first Black president and CEO to head the destination marketing organization. Phillip Allen. Daniel Padilla. Justin Jaret.
Hyatt Regency Maui Resort and Spa named Baer director of sales and marketing. Before joining Hyatt Regency Maui, Baer was director of sales and marketing for Hyatt Regency Indian Wells Resort and Spa in California. Catherine is director of sales and marketing for Hyatt Centric Old Town Alexandria in Virginia. Jason Baer.
The Ritz-Carlton Residences, Portland, in Oregon appointed Lapsley director of sales and marketing. Most recently, she was director of sales and marketing at The Ritz-Carlton Maui, Kapalua, in Hawaii. A 25-year hospitality veteran, Romane has held roles in sales, marketing and resident and hotel management. Stephanie Lapsley.
Red Velvet Events (Austin) Weareredvelvet.com For more than 20 years, event planners at Red Velvet Events have focused on their mission to “create compelling human connections through insight, design and collaboration for brands on the cusp of disruption.” The company has garnered an Award for Excellence from the Better Business Bureau.
Planning an event in Austin? Austin, TX is having a moment. In this article, we'll take a look at the top 20 Austin event venues. The Paramount Theatre is Austin's first performing arts theater, having been originally built in 1915. Source: Visit Austin. SPIN Austin. Source: SPIN Austin.
2 days focused on what to expect in the next 12 months in marketing technology. Search Marketing Expo is the leading conference for SEO & SEM professionals, helping marketers succeed with actionable tactics. Austin, TX. The people that push the limits. The people that ask questions. AdExchanger's Industry Preview.
Lacy Roesler from Austin Chamber of Commerce Overview Gain a deeper insight on event planning for a large Chamber of Commerce membership based organization. Lacy Roesler, Manager of Partner Events and Engagement at the Greater Austin Chamber of Commerce, talks to us about the wide range of events and initiatives she manages for the chamber.
The venue joins Lime Venue Portfolio this month and will benefit from the group’s extensive sales and marketing support services, as well as access to the many event enquiries that flow through the portfolio’s central sales function every month.As
Nominated by Maureen Sojka, Events Manager, Creative Marketing Alliance — “Lisa took over as the third CSM for this meeting and was able to help me pull off a perfect event for this client. Event Manager, JW Marriott Austin. Senior Sales Manager, Palmer Events Center, Austin, Texas. Lisa Chang. Katie Salivar. Rachel Van.
Austin: This lively city is best known for its 250 live-music venues, but that only begins to tell its story. All of this has led to Austin’s emergence as a leading national and international meetings destination. Austin received particularly high marks for infrastructure and activities. of event space. of event space.
There’s more programming than ever, making it a buyer’s — or attendee’s — market. ” Kiana Ghassemi Senior Manager, Experience Marketing, Postal.com. In that case, make it easy to register, but call out your intended audience in the event name or marketing materials. A great way to do this is by appealing to the senses.
There’s more programming than ever, making it a buyer’s — or attendee’s — market. ” Kiana Ghassemi Senior Manager, Experience Marketing, Postal.com. In that case, make it easy to register, but call out your intended audience in the event name or marketing materials. A great way to do this is by appealing to the senses.
A basic marketing principle is the Value Proposition Equation. Providing opportunities for families to bond, to meet other people, and to have great experiences are all different value propositions you can play with as you market your event and its tickets. For parents, there are numerous food and beverage options available.
Louis Escoto Washington Park Hotel in Miami appoints Louis Escoto director of sales and marketing to maintain relationships locally and regionally, drive guestroom sales for the leisure and corporate markets and manage the property’s amenity partnerships.
If you compiled a list of food-forward cities, Providence, Rhode Island, would rank pretty high. Seasonal and local food,” said another J&W graduate, Edward Bolus, executive chef at Mill’s Tavern, fully aware that his answer was “not that exciting.” LATIN AMERICAN STREET FOOD. TRASH” FISH DISHES. What do they describe?
If you compiled a list of food-forward cities, Providence, Rhode Island, would rank pretty high. Seasonal and local food,” said another J&W graduate, Edward Bolus, executive chef at Mill’s Tavern, fully aware that his answer was “not that exciting.” LATIN AMERICAN STREET FOOD. TRASH” FISH DISHES. What do they describe?
The Ritz-Carlton, Lake Tahoe announced the appointment of Marion Wilson as director of sales and marketing of the 170-room resort. In her role, Wilson will oversee revenue management; group, catering and transient sales; as well as marketing initiatives for the AAA Five Diamond resort. Aaron Coburn. Jorge Villarreal. Amy Zellmer.
John Reyes John Reyes joined Visit Sacramento as the chief operating officer, where he will enhance sales and marketing strategies and oversee the convention center expansion project. In this role, he’ll also be responsible for Fairmont Austin, Fairmont Pittsburgh, Pullman Miami and Sofitel Washington, D.C. Lafayette Square.
In her new role, Leondakis will be responsible for hotel property financial performance, including operations, sales, marketing, guest experience, food and beverage programming, and interior design strategy, with a focus on elevating the portfolio’s lifestyle experiences. John Pritzker and Robert Lowe, Jr.
Tucked into the Texas Hill Country but only 20 minutes from downtown Austin, Omni Barton Creek Resort & Spa offers a verdant setting that only feels remote. The backdrop to your next event could be white clouds gliding over the sweeping west Austin landscape, as rays of sun gently pepper the rolling hills. “We
This comprehensive list covers several key industries such as event management, marketing, and technology, and will allow you to find the perfect events for you to attend in 2023 based on goals, audience, and more! If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023.
Once you have these set, backfill the rest of your calendar with other important tasks like event marketing milestones, team check-in meetings, etc. More groups are sourcing tier 2 destinations like New Orleans, Austin, Palm Springs, Scottsdale. If you have the budget, this approach creates instant memorability.
They're amazing event marketing tools. A roadshow event series that also hosts gatherings in, say, Austin, Texas, and Boston, Massachusetts gives these folks much more viable opportunities to attend. But it will still give you the chance to interface with your target market, show them your offerings, and promote your brand.
Experience 10 days of unparalleled discovery, learning, and networking with creatives across interactive, film, and music industries at the SXSW Conference & Festivals from March 13 th – 22 nd in Austin! . This event is a great platform to experience the trends, network with people and find your food! Annual Roth Conference.
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