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Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin

Event Marketer

Over the summer, the beverage giant added another notch to its belt: The Coca-Cola Sips & Sounds Summer Festival, Amplified by Coke Studio. The Moody Amphitheater’s 6,000-person venue was just the right fit for Coke, whose mission was to leverage the relatively intimate setting to make everyone feel like a VIP.

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Trade Show Industry Updates: News, Data, Trends

Event Marketer

Among the driving factors of memorable experiences the respondents noted three content (38 percent), venue (27 percent), and destination (25 percent). Venue Updates The New Orleans Ernest N. Rick Moreno has been promoted to Western regional sales manager. Roger Freeman has been promoted to Midwestern/Northeast U.S. sales manager.

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New and Renovated: Austin Exploration and Sunny Shores

Smart Meetings

Thompson Austin. Newly opened Thompson Austin is tailored to the needs of meetings and events professionals. It offers luxury accommodations in 212 guest rooms and 17 residences in the middle of Austin’s downtown entertainment district. Thompson Austin has more than 10,000 sq. Thompson Austin has more than 10,000 sq.

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F&B Smart Moves in San Francisco, San Antonio and More

Smart Meetings

Alex Hernandez Alex Hernandez, Hotel Bennett Hernandez joins Hotel Bennett as director of food and beverage. He will plan, develop and execute all food and beverage operations across the property. Snyder has worked in the hospitality, food and beverage industries for 30 years and is an award-winning chef.

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A Day to Remember at One King West Hotel & Residence Open House

EventSource

This sold-out open house drew a crowd of 550 guests who enjoyed the delightful offerings of the hotel’s delectable food and beverages. Vendors Featured in this Article Recommended One King West Venue 6 Reviews Valencienne Bridal D.

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Smart Moves in Las Vegas, Florida and More

Smart Meetings

Allison is senior vice president of strategy and growth for meetings, conventions and exhibitions for Oak View Group (OVG), a venue development and investment company for the sports and live entertainment industry. Most recently, Mardell worked as opening hotel manager for Thompson Austin and tommie Austin in Texas.

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SXSW 2023: Seven Brands that Gave Attendees a Taste of their Products

Event Marketer

With hundreds of events and activations taking place throughout Austin over the 10-day SXSW 2023, it’s no wonder that the brands that brought a bite to eat, a sample to sip, or a product to try quickly stood out from the pack. The Club’s outdoor space offered free food from a pair of food trucks.

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