Event Marketer

OCTOBER 24, 2023

Drivers weren’t the only ones getting motorsports fans revved up in Austin at the Formula 1 Lenovo U.S. The first-ever Rev Country Austin, co-hosted with Thuzio, entailed a performance by country duo Locash and more activations from Casamigos and BODYARMOR. Grand Prix in Austin appeared first on Event Marketer.

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Event Marketer

FEBRUARY 6, 2025

The effort is anchored by the Classic or Nothing Diner, which first popped up at the Austin Food & Wine Festival in November, then hit New Yorks MetLife Stadium in December. IN-THE-MOMENT FEEDBACK When Tanqueray tested out the diner pop-up concept at last summers Brooklyn Night Market, the event team spent ample time gathering feedback.

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Event Marketer

SEPTEMBER 11, 2023

We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. ” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business.

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Smart Meetings

JUNE 3, 2021

Hardesty is managing director for Thompson Austin and Tommie Austin in Texas. Riggio is director of sales and marketing for Innisbrook, A Salamander Resort , in Tampa Bay, Florida. Hanley is area director of sales and marketing for George Hotel and Hotel Monaco DC. Nate Hardesty. Darin Riggio. Bill Hanley.

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Event Marketer

DECEMBER 17, 2024

Its a partnership and evolution for both companies, as the worlds of immersive theatre and brand activation continue to collide in projects like citizenMs Cameo activation in Chicago and Roku City at SXSW in Austin, where Secret Theatre brought their expertise to DesignScenes work. What is the objective of the guests attending?

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Smart Meetings

JULY 22, 2022

Thompson Austin. Newly opened Thompson Austin is tailored to the needs of meetings and events professionals. It offers luxury accommodations in 212 guest rooms and 17 residences in the middle of Austin’s downtown entertainment district. Thompson Austin has more than 10,000 sq. Thompson Austin has more than 10,000 sq.

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Event Marketer

MARCH 11, 2025

From March 9-10, Lush and nonprofit partner Change the Ref set up shop in Austin, TX, to raise awareness of school shootings and educate consumers on the Lawsuit for Survival , a bill aimed at implementing stronger U.S. Lush Cosmetics has deep roots in activism, even billing itself as a campaigning organization fronted by a soap shop.

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Event Marketer

OCTOBER 25, 2021

The Austin-centric campaign features elements of Visible’s Red Rocks Unpaused and Pride programs. More From Visible’s Event Portfolio: EM Executive Chat with Pearl Servat, Visible’s Head of Brand Marketing. 1-3 and 8-10. 1-3 and 8-10. Phonetopia: Visible Brings its Service to Life with a Phone-themed Obstacle Course.

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Prestige Events Magazine

FEBRUARY 24, 2025

Jo Austin, Conference & Events Sustainability Lead at Levy UK and Sales Director at Lime Venue Portfolio, commented: This is all about best practice. The Kitchen Disco will take place on the stand in partnership with stand designers and creators Leopold Marketing and The Delegate Wranglers.

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Event Marketer

MARCH 25, 2025

We often oversimplify Gen Z and say that because of social media, because of phones, that they really do want to be home and behind the screen, but our mall traffic was up 4 percent to the overall mall traffic in Q4, says Ashley Schapiro, American Eagles vp-marketing. What does that mean?

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Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. And stay tuned for more coverage.)

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Event Marketer

MARCH 1, 2024

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. Ahead of this year’s event, we sifted through the archives to round up 12 experiential tactics that exemplify marketing at this most influential industry tentpole.

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Event Marketer

MARCH 14, 2025

A mysterious space-vessel crash appeared in Austin, TX, during SXSW. Curious (and brave) passersby who stumbled upon FXs The Wreckage activation had a chance to step inside and uncover details from the upcoming Alien: Earth series, a prequel to the 1979 film Alien that started the franchise.

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Event Marketer

APRIL 17, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Flavor Factories, Bar Tenders and Ubers Lost and Found. Things tipped off last week at the NBAs flagship store on 5 th Avenue in New York City. By day, mannequins in the retail windows sported athletic gear and showcased an energetic lifestyle.

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Event Marketer

APRIL 7, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Hot Dog High Teas, The White Lotus IRL and sweet-smelling takeovers. Brat Arena Tour in Austin,Minneapolis,Chicago andNew York.

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Event Marketer

JANUARY 30, 2025

Chad Tons, Founder and CEO, Infinity Marketing Team About half of Xpedition lives in the SoCal area, and several team members have been evacuated as a result of the fires, so many are physically and emotionally impacted. Lauren Austin, CCO, MKG The Strength of Community It has been truly inspiring to see how the community has come together.

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Event Marketer

OCTOBER 20, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. AT&T Hotel and Conference Center in Austin, Texas, is set to undergo a comprehensive $30 million renovation aimed at elevating both the guest and conference experience.

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Event Marketer

FEBRUARY 4, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Tunnels of Love, Zero Bodegas and Lunar New Year celebrations. GLOSSIERS CHERRY-COATED POP-UPS ARE THE BALM DOTCOM Millennials, lets first rejoice over the name of Glossiers lip salve: Balm Dotcom. Indeed, from Jan.

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Smart Meetings

FEBRUARY 18, 2019

Jeff Ouradnik Ouradnik has been named director of sales and marketing at Hyatt Regency Austin. Tracy DeMario Streamlinevents has welcome DeMario to the team as vice president of sales and marketing. The post 7 Smart Moves at Hyatt Regency Austin and More appeared first on Smart Meetings. Lauderdale, Florida.

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Event Marketer

APRIL 4, 2022

Tito’s Handmade Vodka, the official vodka sponsor of the PGA Tour and PGA Tour Champions, unveiled its new Tito’s Stillhouse Lounge at the WGC-Dell Technologies Match Play at Austin Country Club in Austin, Texas, March 23-27. Austin-based artist Josh Row painted custom murals for the Tito’s Stillhouse Lounge.

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Prestige Events Magazine

APRIL 15, 2025

The privacy, professionalism and flexibility the meeting pods offered impressed our client, said Ash Austin, Director at Evolution Dome. The overwhelmingly positive feedback has once again proven the power of innovation in the meetings and conference market.

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Event Marketer

DECEMBER 30, 2024

Following is a look at the experiential campaigns that caught your eye over the last 12 monthsEvent Marketer’s top 10 most-read stories of 2024. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats.

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Smart Meetings

DECEMBER 26, 2024

Adaptability and Relevance to Meet Your Needs AT&T Hotel and Conference Center The AT&T Hotel & Conference Center , in Austin, Texas, embarks on a $30 million renovation project beginning in spring 2025 to modernize its 85,000+ sq. Notable openings for 2025 are listed below.

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Event Marketer

DECEMBER 23, 2024

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. Agency: Inspira Marketing THE TAILGATE TOUR The Tailgate Tour is billed as the largest and longest running fan experience in college sports. Agency: NFuse 360 Marketing J.C.A. Read the full case study here.

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Event Marketer

MARCH 21, 2024

–Allison Stadd, SVP-Brand, Culture and Media, Shipt Shipt peppered the streets of Austin with its motorized Cruizin’ Coolers. Case in point: Shipt’s multipronged guerrilla marketing strategy at the 2024 show. Case in point: Shipt’s multipronged guerrilla marketing strategy at the 2024 show.

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Event Marketer

MARCH 21, 2023

But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). You’ve got the winter culture and winter sports, whereas in Austin, typically it’s a little bit larger.

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Event Marketer

APRIL 18, 2022

To generate even more buzz and awareness for Summer in Argyle , Audible brand ambassadors traveled around Austin with a branded hot dog cart serving complimentary hot dogs with sides of promo cards to introduce fans to the podcast and drive listenership. Audio-centric Activations: Five Strategies Worth a Listen.

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Event Marketer

APRIL 24, 2025

Agencies: Bryant, creative; Revolution Marketing, production) Photo credit: Sammy Alemayhu ABSOLUT Absolut, the official vodka partner of Coachella 2025, took its cues from the iconic cosmopolitan cocktail, activating The House of Cosmo experience with help from brand ambassador Paris Hilton.

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Event Industry News

DECEMBER 4, 2024

Lime Venue Portfolio is delighted to announce that Jo Austin, currently serving as Sales Director, has taken on an additional leadership role as the new Conference & Events Sustainability Lead for Compass Group UK&I.

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Event Marketer

MARCH 15, 2024

“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us.

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Event Marketer

SEPTEMBER 27, 2021

Next the mobile bar will move to Austin, Texas; Los Angeles, Miami and Seattle with a final stop at the April 2022 Après Ski Cocktail Classic in Aspen, CO. The post Amaro Montenegro’s Traveling Pop-up Bar is a ‘Flexible’ European Escape appeared first on Event Marketer. Photo credit: Patrick MacLeod, Laurie Dicus.

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Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach. DR. MARTENS.

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Event Marketer

MARCH 31, 2022

In an installation-rich environment with share-worthy moments, immersive activations as well as a compelling lineup of content and—of course—live music, Austin-based Dell Technologies celebrated SXSW’s return to in-person with its long running #DellExperience lounge. So, it was a real celebration of our hometown of Austin.”

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Event Farm

MARCH 9, 2017

The event is hosted annually in Austin, Texas, and typically spans 10 days—this year, the event will kick off on March 10 and last until the 19th. Now we're sharing those insights with you, the event and marketing professionals—so check out the infographic below to learn more.

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Event Marketer

MARCH 27, 2023

As the nuns roamed around downtown Austin, SXSW attendees could stop and talk with them about Mrs. Davis and the battle of faith versus tech. Plastered up and down the streets of Austin, TX, during SXSW—on light posts, walls and columns—were hundreds of red and pink posters featuring a defiant-looking nun in a blue habit.

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Event Marketer

FEBRUARY 19, 2025

Image: Courtesy of WNBA More on Sports Sponsorship: Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy Formula 1 US Grand Prix: Mercedes-Benz, Levis, Amex, Pacsun Activate in Austin The post NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More appeared first on Event Marketer.

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Event Marketer

OCTOBER 25, 2022

In this episode of Event Peeps, we explore the passion projects event marketers are working on outside of their hectic schedules. Black History Bike Ride, a volunteer-run organization based in Austin ( @blackhistorybikeride ), combines Talib’s passion for cycling with his knowledge base as a community historian. Let us know.

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