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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. We can’t explain it, but there also appears to have been a choreographed dance that flight attendants participated in… Only in Austin.

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Why Audible Hosted a Three-course Hot Dog Dinner for Fans at SXSW

Event Marketer

To generate even more buzz and awareness for Summer in Argyle , Audible brand ambassadors traveled around Austin with a branded hot dog cart serving complimentary hot dogs with sides of promo cards to introduce fans to the podcast and drive listenership. Audio-centric Activations: Five Strategies Worth a Listen.

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The #DellExperience Returns to SXSW with a ‘Syndicated’ Content Strategy and Music

Event Marketer

In an installation-rich environment with share-worthy moments, immersive activations as well as a compelling lineup of content and—of course—live music, Austin-based Dell Technologies celebrated SXSW’s return to in-person with its long running #DellExperience lounge. So, it was a real celebration of our hometown of Austin.”

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SXSW 2024, Part Two: From Porsche to Shipt, Six Activations Making Headlines

Event Marketer

In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. And on the spacious rooftop, attendees could rest, charge their devices, tap into free Wi-Fi, purchase Porsche merchandise and listen to music when speakers weren’t on stage.

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SXSW Events: Insights for Event and Marketing Pros

Event Farm

The event is hosted annually in Austin, Texas, and typically spans 10 days—this year, the event will kick off on March 10 and last until the 19th. Last year , SXSW attracted over 72,000 attendees, and the group of A-list speakers included Barack and Michelle Obama , Pat Benatar, and T-Pain.

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Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity

Event Marketer

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach. DR. MARTENS.

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How Four Major Global Events Pivoted from In-Person to Virtual

Attendease

The novel coronavirus outbreak has had a significant impact on the events industry, from venues and vendors to speakers and sponsors. This year, over two days, we drew more than twice as many speakers and more than twice the number of attendees. SXSW (Austin, Texas - March 13-22). Typical attendance number: 400,000.