Event Marketer

OCTOBER 25, 2021

The Austin-centric campaign features elements of Visible’s Red Rocks Unpaused and Pride programs. More From Visible’s Event Portfolio: EM Executive Chat with Pearl Servat, Visible’s Head of Brand Marketing. 1-3 and 8-10. 1-3 and 8-10. Phonetopia: Visible Brings its Service to Life with a Phone-themed Obstacle Course.

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Event Marketer

OCTOBER 24, 2023

Drivers weren’t the only ones getting motorsports fans revved up in Austin at the Formula 1 Lenovo U.S. The first-ever Rev Country Austin, co-hosted with Thuzio, entailed a performance by country duo Locash and more activations from Casamigos and BODYARMOR. Grand Prix in Austin appeared first on Event Marketer.

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Event Marketer

APRIL 4, 2022

Tito’s Handmade Vodka, the official vodka sponsor of the PGA Tour and PGA Tour Champions, unveiled its new Tito’s Stillhouse Lounge at the WGC-Dell Technologies Match Play at Austin Country Club in Austin, Texas, March 23-27. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour.

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Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. And stay tuned for more coverage.)

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Event Marketer

MARCH 1, 2024

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. Ahead of this year’s event, we sifted through the archives to round up 12 experiential tactics that exemplify marketing at this most influential industry tentpole.

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Event Marketer

MARCH 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and Fab Daddy, the mascot that wants you to get “f*d up.” host Ken Jennings and super-champions Matt Amodio, Mattea Roach and Austin Rogers. podcast and a play-along game. What is: Alex would be proud?”

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Event Marketer

DECEMBER 30, 2024

Following is a look at the experiential campaigns that caught your eye over the last 12 monthsEvent Marketer’s top 10 most-read stories of 2024. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats.

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Event Marketer

APRIL 18, 2022

To generate even more buzz and awareness for Summer in Argyle , Audible brand ambassadors traveled around Austin with a branded hot dog cart serving complimentary hot dogs with sides of promo cards to introduce fans to the podcast and drive listenership. Audio-centric Activations: Five Strategies Worth a Listen.

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Event Marketer

FEBRUARY 19, 2025

Image: Courtesy of WNBA More on Sports Sponsorship: Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy Formula 1 US Grand Prix: Mercedes-Benz, Levis, Amex, Pacsun Activate in Austin The post NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More appeared first on Event Marketer.

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Event Marketer

MARCH 23, 2022

While most golf tournaments are the ideal setting for networking and conducting business, Eileen Diskin, chief marketing officer of Comcast Business, says that traditional suites primarily cater to customer entertainment, leaving many business leaders behind. Agency: GMR Marketing.

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Event Marketer

JANUARY 12, 2022

Founded in 2018, Visible was in year two of a marketing trajectory designed to explain its unique offering when the pandemic hit. Cheeky and friendly with its marketing, the challenger brand had been diligently gaining national brand awareness with an experiential strategy designed to take the competition by the horns. . No, really.

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Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach. DR. MARTENS.

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Event Marketer

JULY 31, 2023

On-site activations are befitting of the British palette for low-key sponsorships. The brand has its sights on activating The Hill in other markets. Step Inside The Hill in New York: Photo credit: Billy Weiss; Austin Donohue The post Wimbledon Crosses the Pond with its Sponsors to Engage U.S. broadcast audience.

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Event Marketer

MARCH 15, 2024

“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us.

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Event Marketer

FEBRUARY 26, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a weighty brand misstep and the opening of “WcDonald’s.” While Delta Flight 1218 sold out in 24 hours, the brand is promoting a number of other flights that will catch a view of the eclipse as well. And the… –R.B.

Sponsorships 299

Sponsorships Banking Education 2024 299

Event Marketer

MARCH 13, 2024

In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. SHIPT We have to hand it to Shipt for making waves all around Austin without a property to call home for the week. Agencies : Public School; Czarnowski Collective.

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Event Marketer

APRIL 15, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. Each (unbranded) installation is located roughly 650 feet from a restaurant location, and features a compartment that holds fries, along with a ventilation system that amplifies their scent.

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Wireless Airlines Retail Travel 277

Event Marketer

JULY 26, 2024

Consumers on Bumble with the “basketball” interest badge also received local market game day reminders, exclusive content and updates on experiences. The brand also hosted WNBA athletes including Kelsey Plum, Arike Ogunbowale, Shakira Austin, and Sue Bird, as well as former pro soccer player Megan Rapinoe. Agency: NRG) U.S.

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Event Marketer

DECEMBER 26, 2023

As they often do, the biggest pop culture trends and business shifts trickled down into live experiences, yielding some of the year’s most impactful event marketing campaigns—and leading us to our top 10 stories. Barbie” wasn’t just an outrageously successful film that made Greta Gerwig the first woman to direct a $1 billion box-office hit.

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Event Marketer

MAY 7, 2024

With its sights set on courting Gen Z and capturing the zeitgeist, BDG is making big bets on experiential marketing, so we tapped Lindsay Leaf, evp-experiential, for more insight into the strategy. Music to any marketer’s ears.

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Fashion 2024 Transportation 2023 296

Event Marketer

SEPTEMBER 5, 2024

Organizers of the Rebels & Renegades Music Festival in Monterey, CA, released a statement that the 2024 edition wouldn’t go ahead “after careful consideration and an honest look at the festival market,” noting that they would be stepping back to “reassess how and where we can grow the Rebel brand.” An oversaturated market?

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Event Marketer

MAY 13, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London. SXSW IS HEADED TO FOGGY LONDON TOWN SXSW has called Austin home for decades, but organizers behind the annual conference and festivals are charting new territory. We love to see it.

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Event Marketer

AUGUST 21, 2023

Wendy Robino, SVP-Marketing Events and Regional Publicity, Warner Bros. began four months out, and like the overarching marketing campaign for the “Barbie” movie, the experience was designed to position Mattel’s Barbie brand as fresh and inclusive while paying homage to the themes and aesthetic of the Greta Gerwig-directed film.

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Bizzabo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. 2019 Marketing Conferences. 2019 Marketing Conferences. Growth Marketing Conference.

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2019 Marketing Conference Social Media 81

Event Marketer

NOVEMBER 29, 2023

Grand Prix in Austin ‘It’s Not Just a Race’: Hendrick’s Gin Surprises and Delights Formula 1 Fans in Miami EXCLUSIVITY And yet it was virtually impossible to watch the race for free. The post Inside the Formula 1 Heineken Silver Las Vegas Grand Prix: Opportunities, Challenges and Brand Buzz appeared first on Event Marketer.

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TicketBud

JUNE 14, 2019

Overview In this episode we talk to Teri Smart, the Vice President of Marketing at Forefront Networks, an experiential and entertainment agency in Austin Texas. They specialize in event production, sponsorship sales and corporate hospitality. It allows them to send email marketing campaigns to contacts and log the behavior.

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Bizzabo

JULY 5, 2019

Looking for ways to optimize your marketing funnel? As B2B sales cycles grow longer and less linear, marketing and sales teams are working more in tandem generating awareness, educating, and forging relationships that move prospects into customers. Let’s look at the intersection of the B2B marketing funnel and event marketing.

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TicketBud

JANUARY 2, 2020

Overview In this episode we chat with Berenice Guzman, event organizer and marketer for Austin City Limits Radio’s summer concert series Blues on the Green. During the podcast, Berenice talks about all things planning, including infrastructure, event organization and production, vendor maps and sponsorship packages.

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TicketBud

MAY 22, 2019

He also shares his experience growing from a single city to multi-city event, and the challenges of expanding into new markets. 2019 is Scotts 3rd year running this annual event which has expanded to now be in Austin, Dallas and Houston. You have to know your market, the customer base and their different buying habits.

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TicketBud

MAY 17, 2018

Abby Sandlin is the Vice President of Marketing and Communications and Forefront Networks in Austin, TX. Forefront Networks has years of experience in live and proprietary events, brand enhancement, and sponsorships. Updating The Austin Ice Cream Festival For 2018. Topics: Challenges Of Working In A City Park.

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Bizzabo

MARCH 31, 2020

What started in 1997 as a convenient video rental alternative quickly turned into a powerhouse company that (as of this writing) has a larger market cap than Disney. Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. Netflix is a Joke Fest. October 5, 2016. Source: Twitter.

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Event Industry News

JULY 14, 2022

Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . There is something special about live events.

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Event Industry News

JULY 14, 2022

Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . There is something special about live events.

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Event Apps Sponsorships Contracts 2022 72

SpotMe Blog

MAY 4, 2021

From virtual entertainment to sponsorships, learn how you can make a digital or hybrid conference just as exciting — or more exciting — than its fully in-person counterpart. #1) 5) Build Credibility With Sponsorships. Influencer Marketing Conference. Influencer Marketing World. Midwest Digital Marketing Conference.

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TicketBud

MARCH 8, 2017

Anne Johnson has grown up with a 40 year old Austin favorite - the Armadillo Christmas Bazaar. It's a decidedly Austin event - live music, local art, and a layout that eschews convention. You know, it was where Frank Zappa, Willie Nelson, just a bunch of huge bands started coming to Austin to play here. It doesn’t work that way.

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Core-apps

AUGUST 27, 2018

Downtown Austin is basically turned into one giant circus of brand activations for the weeks the annual festival takes over. This can also be an add-on sponsorship upsell to exhibitors that prioritize real-time engagement. Get access to the attendees that interact with your booth listings, marketing materials, sponsorships and more!

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Event Apps Trade Shows Sponsorships Technology 65

Event Industry News

MAY 9, 2019

The 2019 event was held in partnership with Visit Austin and Austin Convention Centre. Finalists for the award : Debra Maines, CMP-HC, senior manager, sponsorship development & events, A. The 2019 PCMA Professional Excellence Award winners are: Senthil Gopinath, CEO of ICCA, as Business Events Strategist of the Year.

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