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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. We can’t explain it, but there also appears to have been a choreographed dance that flight attendants participated in… Only in Austin.

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Tanqueray Leans into Experiential with a Traveling Diner and ‘Adult Happy Meals’

Event Marketer

The effort is anchored by the Classic or Nothing Diner, which first popped up at the Austin Food & Wine Festival in November, then hit New Yorks MetLife Stadium in December. The Tiny Tini has been a hit with both in-person attendees and consumers who follow along on social media. And we did see a lot of sharing.

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Three Things We Loved About American Eagle’s Denim Deli in Nashville

Event Marketer

We often oversimplify Gen Z and say that because of social media, because of phones, that they really do want to be home and behind the screen, but our mall traffic was up 4 percent to the overall mall traffic in Q4, says Ashley Schapiro, American Eagles vp-marketing.

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Live from SXSW 2024: Six Brands Catalyzing Connections in Austin

Event Marketer

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. And stay tuned for more coverage.)

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L.A.-Based Event Profs Share Perspectives on the Wildfires’ Impacts

Event Marketer

AGENC put out a statement on its social media channels saying that the best way to help is to keep your productions and events in L.A. Lauren Austin, CCO, MKG The Strength of Community It has been truly inspiring to see how the community has come together. Lauren Austin, CCO, MKG L.A.

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

In early September, the network debuted its Transcontinental Tailgate, a social media campaign featuring seven content creators that traveled 10,000 miles over four days to attend three NFL games that took place on two continents. NBCUNIVERSAL NBCUniversal took a content-forward approach to fan engagement to kick off football season.

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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer

Both Xtadium and Horizon are owned by the social media giant. It all happened viaXtadium, a mixed reality platform for sports experiences, and NBA Arena , a VR app available on the Horizon Worlds metaverse platform.

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