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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

In early September, the network debuted its Transcontinental Tailgate, a social media campaign featuring seven content creators that traveled 10,000 miles over four days to attend three NFL games that took place on two continents. NBCUNIVERSAL NBCUniversal took a content-forward approach to fan engagement to kick off football season.

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Live from SXSW 2024: Six Brands Catalyzing Connections in Austin

Event Marketer

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. And stay tuned for more coverage.)

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The Brief: Cash Showers and ‘F*d Up’ Sponsorships

Event Marketer

Attendees are invited to walk through the social media-friendly spaces to take curated photo ops, while also getting a chance to literally be showered in cash at random times throughout the day. (If host Ken Jennings and super-champions Matt Amodio, Mattea Roach and Austin Rogers. podcast and a play-along game.

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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer

Both Xtadium and Horizon are owned by the social media giant. It all happened viaXtadium, a mixed reality platform for sports experiences, and NBA Arena , a VR app available on the Horizon Worlds metaverse platform. Attendees could also snap photos with WNBA players throughout the weekend.

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Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity

Event Marketer

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach. DR. MARTENS.

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Wimbledon Crosses the Pond with its Sponsors to Engage U.S. Fans at ‘The Hill in New York’

Event Marketer

On-site activations are befitting of the British palette for low-key sponsorships. The Lawn in New York” area up front is the VIP equivalent to courtside seats, populated by celebrities, influencers, and brand partners whose social media presence amplified the activation. Agency: TXG (The Experiential Group).

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The 2021 Guide To Virtual Conferences (And Why You Might Want to go Hybrid)

SpotMe Blog

From virtual entertainment to sponsorships, learn how you can make a digital or hybrid conference just as exciting — or more exciting — than its fully in-person counterpart. #1) 5) Build Credibility With Sponsorships. Work together on social media content and promotions. Social Media Strategies Summit.

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