Event Marketer

OCTOBER 25, 2021

The Austin-centric campaign features elements of Visible’s Red Rocks Unpaused and Pride programs. This included Visible signing on as the official wireless partner of Austin’s pro soccer club, Austin FC, and leveraging its fan club for an authentic spin on the sponsorship. 1-3 and 8-10. 1-3 and 8-10.

Wireless 244

Wireless Sponsorships Sports Marketing 244

Event Marketer

OCTOBER 24, 2023

Drivers weren’t the only ones getting motorsports fans revved up in Austin at the Formula 1 Lenovo U.S. The first-ever Rev Country Austin, co-hosted with Thuzio, entailed a performance by country duo Locash and more activations from Casamigos and BODYARMOR. Grand Prix in Austin appeared first on Event Marketer.

Sports 300

Sports Apparel Automotive Retail 300

Event Marketer

APRIL 4, 2022

Tito’s Handmade Vodka, the official vodka sponsor of the PGA Tour and PGA Tour Champions, unveiled its new Tito’s Stillhouse Lounge at the WGC-Dell Technologies Match Play at Austin Country Club in Austin, Texas, March 23-27. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour.

Apparel 331

Apparel Sponsorships Sports Entertainment 331

Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. And stay tuned for more coverage.)

2024 264

2024 Fashion Entertainment Social Media 264

Event Marketer

MARCH 25, 2024

host Ken Jennings and super-champions Matt Amodio, Mattea Roach and Austin Rogers. The first in-person fan activation will be a ticketed event on April 12 at New York’s Edge at Hudson Yards, and will feature a live taping of the Inside Jeopardy! podcast and a play-along game. There will also be appearances by “Jeopardy!”

Sponsorships 288

Sponsorships Insurance Sports Banking 288

Event Marketer

MARCH 1, 2024

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. The post SXSW Throwback: 12 Experiential Ideas from Past Activations and Events in Austin appeared first on Event Marketer.

2024 241

2024 Education Tech Hotels 241

Event Marketer

FEBRUARY 19, 2025

Image: Courtesy of WNBA More on Sports Sponsorship: Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy Formula 1 US Grand Prix: Mercedes-Benz, Levis, Amex, Pacsun Activate in Austin The post NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More appeared first on Event Marketer.

2025 232

2025 Apparel Sports Sponsorships 232

Event Marketer

APRIL 18, 2022

To generate even more buzz and awareness for Summer in Argyle , Audible brand ambassadors traveled around Austin with a branded hot dog cart serving complimentary hot dogs with sides of promo cards to introduce fans to the podcast and drive listenership. Audio-centric Activations: Five Strategies Worth a Listen.

Sponsorships 330

Sponsorships 2022 Entertainment Speakers 330

Event Marketer

DECEMBER 30, 2024

Live from Austin: Our Picks for Top Experiential Trends at SXSW 2024 We hit the ground in Austin during the 38th annual SXSW conference and festivals in search of fresh experiential marketing trendsand the brands activating around the tentpole event certainly delivered.

2024 130

2024 Trade Shows Retail Corporate Events 130

Event Marketer

MARCH 23, 2022

The experience will activate in six additional key markets on this year’s PGA Tour in Atlanta, Austin, Texas; Memphis, TN; Wilmington, DE; Napa, CA; and Charlotte, NC. The experience is also a key pillar of the Comcast Business brand strategy positioned to enhance sponsorships throughout the rest of the year.

Hospitality 325

Hospitality Sponsorships 2021 Entertainment 325

Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach. DR. MARTENS.

2022 340

2022 Entertainment Tech 2001 340

Event Marketer

JANUARY 12, 2022

Take this past October, when Visible stood up a pink mechanical riding bull activation designed to disrupt the sponsor landscape at Austin City Limits and poke festival sponsor and competitor T-Mobile with its “wireless without the bull” messaging. No, really. Doggies included. . Check out all of the 2021 Ex Award-winning campaigns here.

2021 299

2021 Wireless 2018 Sponsorships 299

Event Marketer

JULY 31, 2023

On-site activations are befitting of the British palette for low-key sponsorships. Step Inside The Hill in New York: Photo credit: Billy Weiss; Austin Donohue The post Wimbledon Crosses the Pond with its Sponsors to Engage U.S. The brand has its sights on activating The Hill in other markets. Agency: TXG (The Experiential Group).

Sponsorships 246

Sponsorships Sports Social Media Marketing 246

Event Marketer

MARCH 15, 2024

More SXSW 2024 Coverage: Live from SXSW 2024: Six Brands Catalyzing Connections in Austin SXSW 2024, Part Two: From Porsche to Shipt, Six Activations Making Headlines ~Pourri is inviting attendees at the SXSW Registrant Lounge to sign up for NFC-enabled pocket sprayers that unlock perks.

2024 317

2024 Technology Fashion Tech 317

Smart Meetings

SEPTEMBER 1, 2023

Founding CVB/DMO partners of SocialOffset were Visit Seattle, Visit Austin, Nashville Music City and Visit Baltimore. Additional sponsorships to date have come from Birmingham, Alabama; Dallas; and Orlando, Florida, as well as Destinations International.

Travel 262

Travel Sponsorships Financial 2022 262

Event Marketer

MARCH 13, 2024

In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. SHIPT We have to hand it to Shipt for making waves all around Austin without a property to call home for the week. Agencies : Public School; Czarnowski Collective.

2024 297

2024 Speakers Entertainment Travel 297

Event Marketer

FEBRUARY 26, 2024

PHILLY FLOWER SHOW SAYS SPONSORSHIP IS IN BLOOM The195-year-old PHS Philadelphia Flower Show is a floral spectacle that lures a range of sponsors to the Pennsylvania Convention Center every March for the Pennsylvania Horticultural Society’s chief fundraiser. ” And the airport traffic. And the security lines. And the… –R.B.

Sponsorships 302

Sponsorships Banking Education 2024 302

Event Marketer

APRIL 24, 2025

Festivalgoers could drop by to trade their worn-out shoes for free Crocs Classic Clogs, and even got to personalize the new kicks with festival charms while on-site.

2025 244

2025 Food and Beverage Travel Marketing 244

Event Marketer

APRIL 15, 2024

This is the kind of strategy we like to call “evil genius.” ( Partners: TBWANeboko; Raúl&Rigel) AMERICAN EAGLE CAFÉ: JEANS AND A CUP OF JOE Austin has become the unofficial Gen Z capital of the U.S., so American Eagle Outfitters headed to the Lone Star State armed with two things Texans love: denim and coffee. That’s a program with heart.

Wireless 283

Wireless Airlines Retail Travel 283

Event Marketer

JULY 26, 2024

The brand also hosted WNBA athletes including Kelsey Plum, Arike Ogunbowale, Shakira Austin, and Sue Bird, as well as former pro soccer player Megan Rapinoe. Agency: NRG) U.S. Fans experienced a guided financial journey via basketball drills, including a photo activation and prizes along the way.

2024 278

2024 Banking Sports 2023 278

Event Marketer

DECEMBER 26, 2023

EARLY ADOPTERS SCORE WITH PICKLEBALL SPONSORSHIPS Sports sponsorship is always a hot industry topic, but a shiny “new” sport—pickleball—gave brands something fresh to sweat over as the activity hit fever pitch this year. Then during the summer, the brand launched its Coke AI Studio experience.

2023 237

2023 Trade Shows Sponsorships Sports 237

Event Marketer

MAY 13, 2024

SXSW IS HEADED TO FOGGY LONDON TOWN SXSW has called Austin home for decades, but organizers behind the annual conference and festivals are charting new territory. Among them: school-wide dance breaks, a celebrity hockey game benefiting veterans and first responders, wellness fairs, and activations supporting the disabled community.

2024 295

2024 Entertainment 2025 Fashion 295

Event Marketer

SEPTEMBER 5, 2024

Coachella sees slowest ticket sales in a decade. Ahead of the opening weekend of the 2024 Coachella Valley Music and Arts Festival, ticket sales were slower than usual, with Billboard reporting that the festival had only sold approximately 80 percent of the available 250,000 tickets.

2024 296

2024 Apparel 2017 2014 296

Event Marketer

MAY 7, 2024

More Festival Strategies: Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’ The Full SXSW 2024 Recap: 11 Experiential Marketing Trends Spotted in Austin Event Marketer: Tell us about BDG Media’s refreshed approach to experiential.

Fashion 297

Fashion 2024 Transportation 2023 297

PCMA Convene

MARCH 12, 2019

I’m not even going to Austin this year, so I can only imagine the deluge of promotional emails piling up in registrants’ inboxes. Many sponsors at SXSW struggle to break through all that noise once people arrive in Austin, Texas, but HBO managed to stand out from the crowd with its “Game of Thrones” activation from March 7–9.

Sponsorships 80

Sponsorships 2019 2018 Tech 80

PCMA Convene

MARCH 11, 2024

At PCMA Convening Leaders 20204 in San Diego, Ten Fifty Entertainment’s Austin Whitney led an immersive tour to show event professionals what makes an event or venue accessible when it comes to mobility needs.

2013 110

2013 Consulting Trade Shows Sponsorships 110

Event Marketer

AUGUST 21, 2023

So when you walk in there, it feels like an afterparty, not a trade show.”

Trade Shows 246

Trade Shows Travel Hotels Marketing 246

Event Marketer

NOVEMBER 29, 2023

Grand Prix in Austin ‘It’s Not Just a Race’: Hendrick’s Gin Surprises and Delights Formula 1 Fans in Miami EXCLUSIVITY And yet it was virtually impossible to watch the race for free. More F1 Coverage: Photo Tour: Sponsor Activations from the F1 U.S.

Hotels 204

Hotels Sports Retail Entertainment 204

TicketBud

AUGUST 1, 2019

With Mandi Thomas from the Downtown Austin Alliance. Overview In this podcast we talk to Mandi Thomas, Director of Strategic Partnerships at the Downtown Austin Alliance. Mandi manages the events, programming and operations of Republic Square, a community park in downtown Austin frequently used for events. ITS OK TO SAY NO!

Management 60

Management Sponsorships Venues Events 60

TicketBud

JANUARY 2, 2020

Overview In this episode we chat with Berenice Guzman, event organizer and marketer for Austin City Limits Radio’s summer concert series Blues on the Green. During the podcast, Berenice talks about all things planning, including infrastructure, event organization and production, vendor maps and sponsorship packages.

Event Management 60

Event Management Management Sponsorships Hospitality 60

TicketBud

MAY 22, 2019

2019 is Scotts 3rd year running this annual event which has expanded to now be in Austin, Dallas and Houston. The winning vendor has great bragging rights, voted by the community as having the best chicken wings in Austin. One of the biggest event challenges in Austin is calendar availability and location options.

Management 60

Management Sponsorships 2019 Marketing 60

TicketBud

MAY 17, 2018

Abby Sandlin is the Vice President of Marketing and Communications and Forefront Networks in Austin, TX. Forefront Networks has years of experience in live and proprietary events, brand enhancement, and sponsorships. Updating The Austin Ice Cream Festival For 2018. Topics: Challenges Of Working In A City Park.

Social Media 60

Social Media Sponsorships 2018 Marketing 60

TicketBud

JUNE 14, 2019

Overview In this episode we talk to Teri Smart, the Vice President of Marketing at Forefront Networks, an experiential and entertainment agency in Austin Texas. They specialize in event production, sponsorship sales and corporate hospitality. Otherwise you have nothing to build on. Make sure you value your sponsorship correctly.

Event Marketing 60

Event Marketing Marketing Sponsorships Financial 60

Bizzabo

MARCH 31, 2020

A double-decker bus was wrapped in Bird Box promotional material and let loose in cities like Los Angeles, CA and Austin, TX. If you secure sponsorships and sell products at your event, you can still achieve an amazing financial event ROI ! Event participation gets you many of the perks of event sponsorship.

Sponsorships 77

Sponsorships 2019 Entertainment Speakers 77

Core-apps

AUGUST 27, 2018

Downtown Austin is basically turned into one giant circus of brand activations for the weeks the annual festival takes over. This can also be an add-on sponsorship upsell to exhibitors that prioritize real-time engagement. Get access to the attendees that interact with your booth listings, marketing materials, sponsorships and more!

Event Apps 65

Event Apps Trade Shows Sponsorships Technology 65

Event Industry News

JULY 14, 2022

in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . This year our team members have traveled to cities including New York, Chicago, San Francisco, Las Vegas, Austin, Houston, Boston, Orlando, Seattle, San Diego and Aspen. There is something special about live events.

Event Apps 72

Event Apps Sponsorships Contracts 2022 72

Event Industry News

JULY 14, 2022

in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . This year our team members have traveled to cities including New York, Chicago, San Francisco, Las Vegas, Austin, Houston, Boston, Orlando, Seattle, San Diego and Aspen. There is something special about live events.

Event Apps 72

Event Apps Sponsorships Contracts 2022 72