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Drivers weren’t the only ones getting motorsports fans revved up in Austin at the Formula 1 Lenovo U.S. The first-ever Rev Country Austin, co-hosted with Thuzio, entailed a performance by country duo Locash and more activations from Casamigos and BODYARMOR. Grand Prix in Austin appeared first on Event Marketer.
SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. The post SXSW Throwback: 12 Experiential Ideas from Past Activations and Events in Austin appeared first on Event Marketer.
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The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach. DR. MARTENS.
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Here, we round up scenes and recaps from brands investing in the league and engaging fans with female-centric activations, access-focused programming and immersive tech. The brand also hosted WNBA athletes including Kelsey Plum, Arike Ogunbowale, Shakira Austin, and Sue Bird, as well as former pro soccer player Megan Rapinoe.
EARLY ADOPTERS SCORE WITH PICKLEBALL SPONSORSHIPS Sports sponsorship is always a hot industry topic, but a shiny “new” sport—pickleball—gave brands something fresh to sweat over as the activity hit fever pitch this year. Then during the summer, the brand launched its Coke AI Studio experience.
As tens of thousands of tech enthusiasts, music fans, and TV and film buffs geared up for SXSW 2019, brands vied for their attention with invitations to parties, events, and showcases. I’m not even going to Austin this year, so I can only imagine the deluge of promotional emails piling up in registrants’ inboxes. Beyond Austin.
Customers including Cisco, SAP and Adobe hosted large scale events this spring, as did South by Southwest (SXSW), the massive tech/music/film conference and festival. in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . The Magic of Live Events. There is something special about live events.
Customers including Cisco, SAP and Adobe hosted large scale events this spring, as did South by Southwest (SXSW), the massive tech/music/film conference and festival. in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . The Magic of Live Events. There is something special about live events.
From virtual entertainment to sponsorships, learn how you can make a digital or hybrid conference just as exciting — or more exciting — than its fully in-person counterpart. #1) Evaluate your current event tech stack, and research which platforms will support it. 5) Build Credibility With Sponsorships. April 20-22.
Austin, TX. Austin, TX. Austin, TX. Collision is “America’s fastest growing tech conference” created by the team behind Web Summit, gathering CEOs of top startups and enterprises. SponsorshipX unites the sponsorship and marketing industries' most disruptive minds in a setting that inspires. Austin, TX.
As the UN’s Sustainable Development Goals (SDGs) become embedded in business plans and teaching curriculums around the globe, they also are showing up on meeting agendas, in educational sessions, as conference themes, and as part of sponsorship activations.
Customers including Cisco, SAP and Adobe hosted large scale events this spring, as did South by Southwest (SXSW), the massive tech/music/film conference and festival. in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing.
Thankfully, when 84% of tech leaders agree that live events are critical to their success, we know events can help solve conversion blocks. Event Sponsorships. Looking to improve your sponsorship game? We know it can be tough. Let’s look at the intersection of the B2B marketing funnel and event marketing. VIP Events.
A roadshow event series that also hosts gatherings in, say, Austin, Texas, and Boston, Massachusetts gives these folks much more viable opportunities to attend. For example, a tech company may decide to make one of their roadshow stops San Francisco, CA, even if they don't do much business in that region. Make Use of Event Sponsorship.
They specialize in multicultural events, sponsorship activation, and mobile tours. A foundation in technology allows for fantastic data collection and event tech solutions that can be applied to any campaign. Their expertise spans corporate events, sponsorship activation, live experiences, travel incentives, and more.
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Brightcove created an invite-only PLAY Studio event for tech companies that overlapped nicely with an pre-existing event. The Austin City Limits Festival offers an entire package of goodies to one lucky winner who chooses to either enter their info in a form or connect to their Spotify account. Source: ACL Festival.
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2–6, 2019, an event dreamed up by Haute Dokimazo — an Austin, Texas–based event company dedicated to improving meeting, sharing, and learning by using an unconference, spontaneous think-tank format — might have very well included the proviso “control freaks need not apply.”. Photos courtesy of Haute Dokimazo).
We're going to some of the top cities that we have customers and prospects in— Austin , San Francisco , New York City , and Chicago—all before Ramp happens in June. Obviously, they help me with our tech stack. That’s what we’re trying to solve. Our focus is really to give these attendees a taste of Ramp.
Zappos Gets Weird with Bay to Breakers Title Sponsorship. And to generate even more buzz, Audible brand ambassadors wheeled around Austin with a branded hot dog cart serving complimentary hot dogs with promo cards to drive listenership. In the meantime, steal some ideas from a collection of 2022’s most bizarre brand experiences.
Using Wearable Tech Wisely. With this in mind, here are some of the top US locations for bleisure travel : Austin, Texas. Then again, WiFi could also be a venue for sponsorships, where you can exchange some online time for your partners’ visibility on your attendees’ devices. Using Wearable Tech Wisely. Orlando, Florida.
The conference celebrates technology, business, music, film, comedy and more every year in Austin, TX. A few times a year, the tech giant invites members of the press, bloggers, and other special guests to witness the unveiling of their latest products in person. South by Southwest (SXSW). Source: SXSW. Apple Special Events.
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