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Trade Show Industry Updates: News, Data, Trends

Event Marketer

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. AT&T Hotel and Conference Center in Austin, Texas, is set to undergo a comprehensive $30 million renovation aimed at elevating both the guest and conference experience.

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Q4: Event Industry People Moves, News, and Deals

Event Marketer

Promotions & Hires Rene Austin has joined Civic Entertainment Group as managing director, head of growth. Austins 21-year career has spanned roles at IPG and The Weber Shandwick Collective. Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches.

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People’s Choice: Our Top 10 Most-read Stories of 2024

Event Marketer

Live from Austin: Our Picks for Top Experiential Trends at SXSW 2024 We hit the ground in Austin during the 38th annual SXSW conference and festivals in search of fresh experiential marketing trendsand the brands activating around the tentpole event certainly delivered.

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How Planners Are Celebrating GMID 2022

Smart Meetings

Omni properties that can host groups include Omni Amelia Island Resort in Fernandina Beach, Florida; Omni Barton Creek Resort & Spa in Austin, Texas; Omni Grove Park Inn in Asheville, North Carolina; Omni Mount Washington Resort in Bretton Woods, New Hampshire; and Omni La Mansion del Rio in San Antonio, Texas.

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Keep Meetings Caffeinated: 3 Coffee-Forward Destinations to Wake Up Your Event

Smart Meetings

A Double Shot of Novelty in Austin, Texas. Austin Convention Center is serving up customizable, gourmet local brew—from a self-serve coffee robot. The concept has already taken off at Austin-Bergstrom International Airport (AUS) and three other Texas locations. We’ll provide the reading materials.

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Year in Rearview: Our Top 10 Stories of 2023 Reflect a World, and Industry, Moving at the Speed of Culture

Event Marketer

From the festivalization of trade shows to the explosion of consumer festivals to a renewed focus on strengthening corporate culture to wellness shifts to AI-powered activations, brands made an impact by leaning into the event trends that defined 2023. We’re showing how far it can go.

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Industry Perspectives: Exhibit Pros Weigh in on CES 2024

Event Marketer

Brands are clearly seeing the value of being off the show floor, having the full attention of their audience and enjoying way above-average dwell times. ” Aaron Miller, VP, Group Creative Director, Hargrove from Encore Back in Business, but not Business as Usual “The show felt nearly back to its former self.

2024 279