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How Automotive Experiences are Catering to Shifting Consumer Trends

Event Marketer

There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . DIRECT-TO-CONSUMER MINDSET.

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TRO to drive automotive passion at Goodwood Revival 2024

Prestige Events Magazine

Experiential marketing agency TRO will be working with BMW and MINI to create interactive and participatory brand experiences for automotive fans at Goodwood Revival 2024. This year’s event promises to tap into automotive passion in innovative and exciting experiences.”

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How the Genesis House Showroom Immerses Visitors in the Future of Luxury Automotive

Event Marketer

This experience center, which marked its one-year anniversary in November, is not just a showroom for Hyundai’s luxury automotive brand Genesis and its line of sedans, SUVs and electric vehicles. More from the automotive space: How Automotive Experiences are Catering to Shifting Consumer Trends.

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Destination Brief: Detroit’s Tech-Driven Revolution Raises the Bar for Meetings

EventMB

automotive industry, but did you know that it's also a leader across multiple high-tech sectors, including electric vehicles? Skift Take: Detroit has a solid reputation as the center of the U.S. Visit Detroit Read the Complete Story On Skift Meetings

Tech 208
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Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths

Event Marketer

The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility.

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TRO to fuel automotive fandom at Goodwood Festival of Speed 2024

Event Industry News

Live events and experiential experts TRO will be working with clients including BMW, MINI and Genesis to create a series of participatory brand experiences at the celebrated automotive event: Goodwood Festival of Speed.

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Strata drives forward with the launch of dedicated automotive division

Event Industry News

Strata, the award-winning brand experience agency, has launched a specialist automotive division. Comprising of an expert team, dedicated to meeting the growing needs of an extensive automotive client list, the division has been launched in direct response to increasing client demand for instant and consistent support and specialist services.