Event Marketer

JANUARY 9, 2025

Scout Motors Embraces Unfinished Plywood The Detroit-based automotive maker and first-time CES exhibitor had the goal of highlighting the right mix of tactile experiences and modern technology, and the brands space in Central Plaza certainly supported it. Exit surveys were employed, among other measurement techniques.

2025 278

2025 Automotive Trade Shows Transportation 278

Event Marketer

NOVEMBER 15, 2024

An experience like this would normally cater to the media or automotive influencers, giving them the opportunity to create exclusive reviews and content for YouTube and elsewhere for consumers. drove buzz on social in the lead-up. Focusing on early hand-raisers.

Automotive 289

Automotive Education Marketing Event Marketing 289

Prestige Events Magazine

FEBRUARY 27, 2024

Comprising of an expert team, dedicated to meeting the growing needs of an extensive automotive client list, the division has been launched in direct response to increasing client demand for instant and consistent support and specialist services. Banham continued: “We want to deliver real value for our clients.

Automotive 147

Automotive Management Meetings Events 147

Event Industry News

APRIL 22, 2025

Salon Priv, the UKs most prestigious automotive event, has announced that it has become a Certified B Corporation (B Corp).

Automotive 59

Automotive Events Corporate Events Event Design 59

Event Marketer

APRIL 18, 2023

Automotive Trends: Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths How Automotive Experiences are Catering to Shifting Consumer Trends The post Photo Tour: How 11 Brands Electrified the 2023 New York International Auto Show appeared first on Event Marketer. And EM was along for the ride.

2023 321

2023 Automotive Sustainability Event Marketing 321

Prestige Events Magazine

APRIL 10, 2025

The creative production company, which works with clients across automotive, data tech, sporting, construction, and medical sectors, is pushing clients to allow more space and time for the event to create an impact on delegates, and to see this as a crucial part of its success criteria.

Event Planning 158

Event Planning Automotive Sports Events 158

Prestige Events Magazine

MARCH 27, 2025

As a white label industry, business meetings and events dont just generate direct revenue, they underpin growth across multiple industries, from pharmaceutical and technology to automotive, finance and beyond.

2025 204

2025 Insurance Automotive Government 204

Event Marketer

APRIL 27, 2025

The New York International Auto Show (NYIAS) celebrated its 125 th anniversary this year, and all of the biggest players in the automotive biz were in town to celebrate the shows milestone.

Trade Shows 162

Trade Shows 2025 Apparel 2006 162

Prestige Events Magazine

JULY 8, 2024

Live events and experiential experts TRO will be working with clients including BMW, MINI and Genesis to create a series of participatory brand experiences at the celebrated automotive event: Goodwood Festival of Speed. As products and technologies evolve rapidly, competition intensifies.

Automotive 130

Automotive 2024 Hospitality Technology 130

Smart Meetings

OCTOBER 23, 2024

An executive from Dell pointed to the nuances of a partnership with McLaren Automotive and Formula 1 that highlighted Dell’s role in building the racecar and broadcast technology to position the company as innovative and relevant beyond the message a logo and ad could convey.

Automotive 238

Automotive Marketing Hospitality Venues 238

Event Marketer

MARCH 24, 2025

At the time, the automotive icon sought to provide travelers with a convenient place to stay after a long flight. Last week, on March 19, following a two-year renovation and restoration process, the venue reopened its doors as part of the Marriott Autograph Collection.

Automotive 278

Automotive Hotels 2015 2025 278

Prestige Events Magazine

JULY 29, 2024

London Concours is an annual, premium lifestyle event that celebrates the craftsmanship and traditions of automotive design and motoring. The 3-day event is a curated showcase of rare, luxury and legendary and is drawn from private collectors’ one-of automotive assets. OUTCOMES: Concours London has been held at the HAC since 2017.

Automotive 264

Automotive Retail Hospitality Entertainment 264

The MICE

NOVEMBER 18, 2024

Everyone knows Stuttgart as the birthplace of mobility and a powerhouse in the automotive industry. Areas of business expertise in the Stuttgart region The automotive industry has a strong presence in the region, but it’s far from the only sector driving innovation here. But there’s much more to this dynamic destination.

Hotels 105

Hotels Sustainability Automotive Venues 105

Event Marketer

MARCH 6, 2023

Turkish automotive company Togg created a “Digital Mobility Garden” with four experiences that demonstrated its solutions for sustainable and connected mobility. Learn more about Togg’s booth in our automotive roundup.) Panasonic built a “smart, ecological world” with four booth areas: Park, Town, Mobility and Home.

Technology 263

Technology Automotive 2023 Transportation 263

Event Marketer

NOVEMBER 14, 2023

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct. 31 to Nov.

2023 310

2023 Trade Shows Automotive Entertainment 310

EventMB

MAY 2, 2024

automotive industry, but did you know that it's also a leader across multiple high-tech sectors, including electric vehicles? Skift Take: Detroit has a solid reputation as the center of the U.S. Visit Detroit Read the Complete Story On Skift Meetings

Tech 208

Tech Automotive Meetings Conference 208

Event Marketer

FEBRUARY 27, 2023

Automotive lighting brand SYLVANIA ran with this analogy to educate drivers by launching an “eye exam” pop-up experience one evening in January for cars driving through the desert outside of Las Vegas. Car headlights illuminate roads at night or in bad weather, but if they become dim or foggy, it can create a safety issue.

Automotive 246

Automotive Education Travel Marketing 246

Event Marketer

JULY 11, 2022

Cadillac is always reinventing what luxury automotive can be, and so we asked ourselves—how can we tell our story, embrace this blank canvas to do so, and build upon on where we’re going in EV. It really is an exciting time to be in experiential for automotive. It wasn’t just about selling cars. Agency: Jack Morton Worldwide.

Travel 299

Travel Automotive Advertising Sports 299

Event Marketer

JULY 4, 2022

The automotive brand returned as the fest’s Official Ride of Country Music, offering up free rides throughout the city as well as two sponsored live music stages—the Chevy Vibes Stage at the Walk of Fame Park and the Chevy Riverfront Stage at Riverfront Park, and corresponding experiences. Agency: Jack Morton Worldwide.

Automotive 246

Automotive Sponsorships Retail Sustainability 246

Event Marketer

JANUARY 2, 2024

Major automotive manufacturers and consumers are embracing an electric future, with U.S. consumer EV sales expected to have hit a record high by the end of 2023—a 35-percent increase from 2022, according to the International Energy Agency. At Electrify Expo, brands are able to move volume and allow consumers to make purchases on-site.

Automotive 312

Automotive Marketing Sustainability Retail 312

Event Marketer

FEBRUARY 12, 2025

TOYOTA The official automotive partner of the NFL took over SBX with one of the largest footprints on the floor, Toyota Touchdown Drive. The evening featured an intimate performance by rappers Juvenile and Mannie Fresh and custom cocktails from Crown Royal.( Agency: Wanderlust PR, p.r.)

Apparel 273

Apparel Sports Food and Beverage Fashion 273

Smart Meetings

MAY 16, 2024

In 1996, Disney Institute launched to teach the highly successful Disney approach for customer satisfaction (or guest happiness, as Disney culture calls it) to managers and executives in a range of industries far removed from hospitality—like health care, automotive and retail.

Automotive 245

Automotive Negotiating Retail Hospitality 245

Event Industry News

JULY 9, 2024

Live events and experiential experts TRO will be working with clients including BMW, MINI and Genesis to create a series of participatory brand experiences at the celebrated automotive event: Goodwood Festival of Speed.

Automotive 72

Automotive 2024 Events Event Design 72

Event Marketer

JANUARY 30, 2023

This isn’t just about the automotive industry, mobility or aerospace; we want to change people’s mindset. . … We went to our customers and our partners and asked who was willing to partner with us and what story they had to tell.” ” Agency: Freeman.

2023 246

2023 Sustainability Automotive Fashion 246

Smart Meetings

DECEMBER 19, 2023

When asked which of these “powers” was a greater motivator for the surveyed industries (automotive, direct sales, finance and insurance, manufacturing, pharmaceuticals and health care, and technology), every industry showed soft power as being the more dominant motivation.

Automotive 245

Automotive 2023 Travel 2024 245

Smart Meetings

DECEMBER 19, 2023

When asked which of these “powers” was a greater motivator for the surveyed industries (automotive, direct sales, finance and insurance, manufacturing, pharmaceuticals and health care, and technology), every industry showed soft power as being the more dominant motivation.

Automotive 245

Automotive 2023 Travel 2024 245

Event Industry News

FEBRUARY 27, 2024

Strata, the award-winning brand experience agency, has launched a specialist automotive division. Comprising of an expert team, dedicated to meeting the growing needs of an extensive automotive client list, the division has been launched in direct response to increasing client demand for instant and consistent support and specialist services.

Automotive 64

Automotive Meetings Event Design Event Marketing 64

Event Marketer

OCTOBER 24, 2023

Partner activations included Juicy Couture and Nine West photo ops, a Thomasville lounge offering charging stations, a Celsius Essential Energy sampling bar featuring a photo moment, giveaways from NUTRL, BODYARMOR and Flash I.V., and a Wagoneer display (more on that below).

Sports 304

Sports Apparel Automotive Retail 304

Attendease

FEBRUARY 28, 2022

Manufacturing and supply chain delays remain a challenge for many industries, including automotive, fashion, and electronics. If the COVID-19 pandemic has taught us all anything, it is to continue to expect the unexpected.

Social Media 370

Social Media Retail Automotive 2021 370

Event Marketer

APRIL 11, 2024

Approximately 20 major automotive brands exhibited on the main level of the Javits Convention Center for the 124-year-old NYIAS show, which ran March 29 through April 7. The 2024 New York International Auto Show featured a tight cast of brand characters as well as lessons in organizing supersized booth footprints.

2024 306

2024 Automotive Sports 2025 306

Event Marketer

DECEMBER 21, 2023

Luxury Event Strategies You Might Like: How the Genesis House Showroom Immerses Visitors in the Future of Luxury Automotive Industry Voices: How to Harness ‘Quiet Luxury’ in Event Marketing The event’s first night was invite-only with press, celebrities, influencers and brand ambassadors flooding the Lab-Grown Diamond District.

Automotive 321

Automotive Fashion Marketing Event Marketing 321

Prestige Events Magazine

MARCH 6, 2025

In a completely different sector, one of Blueprint Partners’ automotive clients is hoping to use the app to test its partners to ensure they meet brand standards for customer interaction. Blueprint Partners is also benefiting from the Knowledge App, using it for its own events offering.

Automotive 130

Automotive 2025 Retail Sports 130

Smart Meetings

FEBRUARY 20, 2019

With more than 35 years of professional experience, Gregg has worked as a creative director and executive producer for numerous meetings and events such as The Coca-Cola Company Olympic Torch Relay, Coca-Cola Global Summit, Anheuser-Busch Wholesaler Convention and numerous automotive marketing meetings for executives and dealers.

Automotive 244

Automotive Marketing Technology Meetings 244

Event Marketer

JANUARY 9, 2023

How the Genesis House Showroom Immerses Visitors in the Future of Luxury Automotive. More on Experience Design: Experiential at Miami Art Week: Our Tour of Brand Experiences Across the Prestigious Event. Interactive Light Installations.

2023 299

2023 Automotive Technology Travel 299

PCMA Convene

AUGUST 11, 2016

Automotive Testing Expo Europe launched in Hamburg, Germany, in 1999, and moved to Stuttgart two years later. It’s where Karl Benz invented the first gasoline-powered car in 1886, and where Mercedes-Benz and Porsche are both headquartered, along with automotive-parts giants like Bosch and Mahle. Attendees seemed to approve.

Automotive 49

Automotive Technology Venues Hotels 49

Event Industry News

APRIL 13, 2017

Brand roadshow specialist, Mobile Promotions helped Dream Marketing hit the road with the use of its expandable exhibition trailer, creating a 16-day pan-European automotive roadshow. The post Mobile Promotions drive engagement on Dream Marketing’s Automotive Roadshow appeared first on Event Industry News.

Automotive 49

Automotive Marketing Management Events 49

Smart Meetings

JULY 26, 2022

In his three decades as a producer and creative director, Binder has staged events and campaigns around the world for globally important companies and visionary leaders across myriad industries, from high-tech and bio tech to entertainment, automotive, hospitality and shoes. Yes, shoes. Connect with Doug Binder at binderama.us

Automotive 246

Automotive Tech Sports Hospitality 246