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So, we tapped Serrano and Nisenbaum to explore what that means, how luxury clients are executing on it, and ideas and actionable advice on leveraging “less is more” in events. The budget-conscious era of events is far reaching, with even luxury brands dialing back on the number of events they’re hosting throughout the year.
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Marketers suddenly found themselves in race to optimize and outcompete with banner ads, search engine optimization, socialmedia, retargeting and a slew of other digital marketing channels. Whether your brand deals with data or something else, it’s possible to implement events showcase your product offering in a creative way.
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