Event Marketer

MARCH 24, 2025

At the time, the automotive icon sought to provide travelers with a convenient place to stay after a long flight. More from The Brief: The Brief: Glam-ergency Boxes and Pretzelria Services The Brief: Blizzard Banks and GlowUp Studios The post The Brief: FBI Raids and a 29Rooms Revival appeared first on Event Marketer.

Automotive 264

Automotive Hotels 2015 2025 264

Smart Meetings

OCTOBER 23, 2024

Angie Smith, CEO of InVision Communications, explained that the idea for Brand Experience Summit started at Event Marketing Summit in May when a hallway conversation around involving event planners’ bosses’ bosses gained traction as a way of expanding the conversation about the role of live events to the top of the marketing pipeline.

Automotive 238

Automotive Marketing Hospitality Venues 238

Event Marketer

MARCH 6, 2023

But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. Turkish automotive company Togg created a “Digital Mobility Garden” with four experiences that demonstrated its solutions for sustainable and connected mobility. Learn more about Togg’s booth in our automotive roundup.)

Technology 263

Technology Automotive 2023 Transportation 263

Event Marketer

NOVEMBER 14, 2023

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.

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2023 Trade Shows Automotive Entertainment 310

Event Marketer

JULY 11, 2022

Event Marketer: W alk us through the concept of The ELECTRIQ Theater. Cadillac is always reinventing what luxury automotive can be, and so we asked ourselves—how can we tell our story, embrace this blank canvas to do so, and build upon on where we’re going in EV. It wasn’t just about selling cars.

Travel 299

Travel Automotive Advertising Sports 299

Event Marketer

FEBRUARY 27, 2023

Automotive lighting brand SYLVANIA ran with this analogy to educate drivers by launching an “eye exam” pop-up experience one evening in January for cars driving through the desert outside of Las Vegas. Car headlights illuminate roads at night or in bad weather, but if they become dim or foggy, it can create a safety issue.

Automotive 246

Automotive Education Travel Marketing 246

Event Marketer

FEBRUARY 12, 2025

TOYOTA The official automotive partner of the NFL took over SBX with one of the largest footprints on the floor, Toyota Touchdown Drive. The post Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy appeared first on Event Marketer. Agency: Wanderlust PR, p.r.)

Apparel 274

Apparel Sports Food and Beverage Fashion 274

Event Marketer

JULY 4, 2022

A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. Our goal as an automotive brand is to build experiences that allow consumers to get into our portfolio of vehicles and programs like ‘Catch-A-Chevy’ have been powerful tools for us.”

Automotive 246

Automotive Sponsorships Retail Sustainability 246

Event Marketer

JANUARY 31, 2022

Jeep, a 19-year X Games Aspen sponsor, returned as the event’s official automotive partner with a fleet of vehicles, fan engagements and extensions across broadcast, linear, social and digital. The post Get a Quick Overview of Sponsorship Activations from X Games Aspen appeared first on Event Marketer. Agency: In-house.

Sponsorships 340

Sponsorships Automotive Sports Travel 340

Event Marketer

JANUARY 2, 2024

Major automotive manufacturers and consumers are embracing an electric future, with U.S. fleet customers coming in 2024 (much like its Amazon Electric Delivery Van), mobile tour marketers are on course for a piece of the progress, too. At Electrify Expo, brands are able to move volume and allow consumers to make purchases on-site.

Automotive 312

Automotive Marketing Sustainability Retail 312

Event Marketer

JANUARY 30, 2023

This isn’t just about the automotive industry, mobility or aerospace; we want to change people’s mindset. The post Siemens Spotlights its Sustainability Ventures in Four Interactive Exhibits at CES 2023 appeared first on Event Marketer. ” Agency: Freeman.

2023 246

2023 Sustainability Automotive Fashion 246

Event Marketer

OCTOBER 24, 2023

Grand Prix in Austin appeared first on Event Marketer. Partner activations included Juicy Couture and Nine West photo ops, a Thomasville lounge offering charging stations, a Celsius Essential Energy sampling bar featuring a photo moment, giveaways from NUTRL, BODYARMOR and Flash I.V., and a Wagoneer display (more on that below).

Sports 304

Sports Apparel Automotive Retail 304

Event Marketer

DECEMBER 21, 2023

We wanted our event to have that same sort of access.” Step Inside the Lab-Grown Diamond District: Photo credit: Courtesy of Pandora/BFA The post Pandora Transforms an NYC Parking Lot into a Luxurious ‘Lab-Grown Diamond District’ appeared first on Event Marketer.

Automotive 321

Automotive Fashion Marketing Event Marketing 321

Event Industry News

JULY 9, 2024

Live events and experiential experts TRO will be working with clients including BMW, MINI and Genesis to create a series of participatory brand experiences at the celebrated automotive event: Goodwood Festival of Speed.

Automotive 72

Automotive 2024 Events Event Design 72

Event Marketer

JANUARY 18, 2022

It was a far cry from the 171,000 who showed up in 2020, making it a disappointing turn of events for a show that tends to serve as an industry health-check. Some 2,300 companies arrived at CES 2022 in person to showcase the latest in digital health, food tech, automotive, NFTs, gaming, smart homes and more.

Wireless 334

Wireless Trade Shows Automotive 2030 334

Event Marketer

JANUARY 8, 2024

STELLANTIS HITS REVERSE ON AUTO SHOWS Automotive trade shows have seen some major shifts in recent years, and 2024 could shape up to be another year of change. Agency: NVE Experience Agency) Photos: Courtesy of Searchlight Pictures The post The Brief: Frozen Billboards and Victorian Peep Shows appeared first on Event Marketer.

Automotive 309

Automotive Trade Shows Social Media Tourism 309

Event Marketer

JULY 19, 2023

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. So, we tapped Serrano and Nisenbaum to explore what that means, how luxury clients are executing on it, and ideas and actionable advice on leveraging “less is more” in events. Emphasis on the “quiet” part, of course.

Event Marketing 130

Event Marketing Marketing Automotive Social Media 130

Smart Meetings

FEBRUARY 20, 2019

More : How to Run a Successful Email Event Marketing Campaign. With technological tools like computer programs and equipment more readily available at a fraction of the cost than they were decades ago, you have more presentations and events looking and sounding like a multi-million dollar Vegas show.

Automotive 244

Automotive Marketing Technology Meetings 244

Event Marketer

JANUARY 9, 2023

More on Experience Design: Experiential at Miami Art Week: Our Tour of Brand Experiences Across the Prestigious Event. How the Genesis House Showroom Immerses Visitors in the Future of Luxury Automotive. The post Four Experience Design Trends We Spotted During Miami Art Week appeared first on Event Marketer.

2023 299

2023 Automotive Technology Travel 299

Event Industry News

FEBRUARY 27, 2024

Strata, the award-winning brand experience agency, has launched a specialist automotive division. Comprising of an expert team, dedicated to meeting the growing needs of an extensive automotive client list, the division has been launched in direct response to increasing client demand for instant and consistent support and specialist services.

Automotive 64

Automotive Meetings Event Design Event Marketing 64

Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Event Marketer

JANUARY 17, 2022

Long-time sponsor BMW returned as the official automotive partner of Art Basel Miami Beach, where it debuted its all-new concept vehicle, the hybrid-electric Concept XM. The post Art Basel Miami Beach: How Nine Brands Engaged Art Buffs Across the Magic City appeared first on Event Marketer. Photo credit: Alexander Tamargo.

2021 331

2021 Automotive 2015 Banking 331

Event Marketer

DECEMBER 15, 2023

Partners: Freeman, 3D Exhibits, ConceptWorks) And with the automotive aftermarket industry so heavily focused on restoration, it came as no surprise that brands big and small at the SEMA (Specialty Equipment Market Association) Show in Las Vegas, Oct. smart toilet. 3, leaned into that narrative.

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2023 Trade Shows Retail Automotive 305

Event Marketer

FEBRUARY 14, 2022

The brand’s one-day event on Feb. 11 at the Petersen Automotive Museum was designed to be the ultimate IRL, metaverse-inspired Super Bowl experience for a list of invite-only attendees that included celebrities and NFT stakeholders. The event was sponsored by Liquid Death, Curious Elixirs, JuneShine and Cann.

Sports 279

Sports 2022 Automotive Hotels 279

Event Marketer

FEBRUARY 6, 2023

Partners: G7 Entertainment Marketing; VCCP. Photo credit: Steven Vargo The post Back to Business: How Sundance Sponsors Marked the Festival’s Return to Live appeared first on Event Marketer. Both venues were packed with day-to-night programming and live entertainment.

Entertainment 246

Entertainment Automotive Sponsorships Banking 246

Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

Trade Shows 195

Trade Shows 2001 2007 Automotive 195

Event Marketer

JUNE 21, 2023

VIRTUAL PLATFORMS INDEX 2023 CAMPAIGN: 2022 AutoZone National Sales Meeting CLIENT: AutoZone AGENCY: LEO Events AutoZone’s National Sales Meeting (NSM) is an annual event that brings together thousands of employees and store managers from around the world.

Automotive 130

Automotive 2022 2023 Event Apps 130

Event Marketer

JUNE 21, 2023

CAMPAIGN: 2022 AutoZone National Sales Meeting CLIENT: AutoZone AGENCY: LEO Events AutoZone’s National Sales Meeting (NSM) is an annual event that brings together thousands of employees and store managers from around the world.

2023 130

2023 Automotive 2022 Event Apps 130

Event Industry News

SEPTEMBER 22, 2023

The Motorist is the most exciting automotive venue in the North! Based in Sherburn in Elmet, near Leeds, we have a remarkable experience to offer anyone who comes to our unique venue. We have a state of the art Garage & Bodyshop to give your car a full revamp, an award winning Restaurant, Meetings & […]

Venues 105

Venues Automotive Meetings Event Design 105

Smart Meetings

FEBRUARY 20, 2019

More : How to Run a Successful Email Event Marketing Campaign. With technological tools like computer programs and equipment more readily available at a fraction of the cost than they were decades ago, you have more presentations and events looking and sounding like a multi-million dollar Vegas show.

Automotive 153

Automotive Marketing Technology Meetings 153

Prestige Events Magazine

OCTOBER 4, 2021

The automotives amongst others have done this already and demonstrate how we can evolve successfully. 2020 forced us all in events to press both PAUSE and FAST FORWARD at the same time. But now we have better tools now to integrate more effectively, too demonstrate ROI in Live Event Marketing. An oxymoron for us all.

2004 130

2004 Automotive 2008 Sustainability 130

Event Industry News

MAY 1, 2024

and globally working across industry sectors including Fashion, Retail, Finance, Pharmaceutical healthcare, Automotive, Construction and Facilities Management. Mediamaker produce live and digital communication solutions. They operate in the U.K. Mediamaker produce live productions that reach audiences in the thousands, […]

Automotive 69

Automotive Healthcare Fashion Retail 69

Event Marketer

MARCH 29, 2023

Activations, exhibits, environments, and events—wherever brands have an opportunity to connect with their audience live, we are there. Our clients are many of the biggest brands in the electronics, gaming, tech, automotive, fashion, and medical industries—and we are passionate about making them shine.

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2023 Automotive Fashion Financial 100

Event Industry News

JANUARY 31, 2023

This February sees The London Classic Car Show, the capital’s premier automotive event, return to Olympia London for the first time since 2020. The show is the season-opening event […] One of the UK’s most famous live car shows is back for a ninth year at the iconic West London venue from 24 to 26 February.

Automotive 72

Automotive 2020 Venues Events 72

Event Industry News

MAY 29, 2024

We have a track record of delivering successful events for clients in a variety of sectors and have dedicated specialists for specific industries such as healthcare, automotive, or finance. Benefit from tailored support and custom-made solutions designed to suit your individual requirements.

Hotels 59

Hotels Automotive Healthcare Meetings 59

Guidebook

JULY 17, 2016

“Best practices” and “event planning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific event marketing timelines. Corporate Events Producer, Go! ” Dayna Rosen. Experience Design.

Event Planning 146

Event Planning Event Apps Speakers 2004 146

Event Industry News

JANUARY 3, 2023

Kick starting his career in the industry as an Events Producer, Luke worked primarily within automotive, pharmaceuticals and F&B sectors, bringing their brands to life through different […].

Automotive 52

Automotive Tech Events Event Design 52