Automotive Event Marketing Event Technology 
Event Marketer
DECEMBER 13, 2021
There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. .
Event Marketer
APRIL 18, 2023
Automotive Trends: Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths How Automotive Experiences are Catering to Shifting Consumer Trends The post Photo Tour: How 11 Brands Electrified the 2023 New York International Auto Show appeared first on Event Marketer.
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Event Marketer
MARCH 6, 2023
CES is a hot bed of consumer technology, of course. But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. Learn more about Togg’s booth in our automotive roundup.) This year’s show, Jan.
Event Marketer
FEBRUARY 27, 2023
Automotive lighting brand SYLVANIA ran with this analogy to educate drivers by launching an “eye exam” pop-up experience one evening in January for cars driving through the desert outside of Las Vegas. Car headlights illuminate roads at night or in bad weather, but if they become dim or foggy, it can create a safety issue.
Event Marketer
JANUARY 18, 2022
It was a far cry from the 171,000 who showed up in 2020, making it a disappointing turn of events for a show that tends to serve as an industry health-check. Some 2,300 companies arrived at CES 2022 in person to showcase the latest in digital health, food tech, automotive, NFTs, gaming, smart homes and more.
Event Industry News
JULY 9, 2024
Live events and experiential experts TRO will be working with clients including BMW, MINI and Genesis to create a series of participatory brand experiences at the celebrated automotive event: Goodwood Festival of Speed.
Event Industry News
FEBRUARY 27, 2024
Strata, the award-winning brand experience agency, has launched a specialist automotive division. Comprising of an expert team, dedicated to meeting the growing needs of an extensive automotive client list, the division has been launched in direct response to increasing client demand for instant and consistent support and specialist services.
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