Event Marketer

MARCH 24, 2025

The stunt had social media users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. The brand will also take over a private residence during Coachella to host an exclusive outer space-themed VIP event. Moral of the story? Question everything.

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Event Marketer

APRIL 18, 2023

Held this year April 7-16 at New York City’s Javits Center, the 123-year-old event was rife with interactive activities, ride-and-drives, experience design inspiration, sustainable builds and inclusive programming. And EM was along for the ride.

2023 321

2023 Automotive Sustainability Event Marketing 321

Smart Meetings

OCTOBER 23, 2024

The invitation-only activation for CMOs during IMEX demonstrated the power of live events How do you surprise and delight veteran marketing executives who have seen it all? Attendees were treated to a demonstration of how live events create brand advocate communities in a venue designed to excite rabid Las Vegas football fans.

Automotive 238

Automotive Marketing Hospitality Venues 238

Event Marketer

MARCH 6, 2023

But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. Turkish automotive company Togg created a “Digital Mobility Garden” with four experiences that demonstrated its solutions for sustainable and connected mobility. Learn more about Togg’s booth in our automotive roundup.)

Technology 264

Technology Automotive 2023 Transportation 264

Event Marketer

NOVEMBER 14, 2023

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.

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Event Marketer

JULY 11, 2022

To support the release of its first fully all-electric vehicle, the LYRIQ, later this year, Cadillac is building a story around the future of luxury with an immersive experiential installation traveling to iconic sporting properties and industry events. Event Marketer: W alk us through the concept of The ELECTRIQ Theater.

Travel 300

Travel Automotive Advertising Sports 300

Event Marketer

FEBRUARY 12, 2025

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. The booths main event was a purple pedal bar topped with a canopy in the shape of a football. One would have never guessed the event was staged on an empty parking lot.

Apparel 275

Apparel Sports Food and Beverage Fashion 275

Event Marketer

FEBRUARY 27, 2023

Automotive lighting brand SYLVANIA ran with this analogy to educate drivers by launching an “eye exam” pop-up experience one evening in January for cars driving through the desert outside of Las Vegas. Car headlights illuminate roads at night or in bad weather, but if they become dim or foggy, it can create a safety issue.

Automotive 246

Automotive Education Travel Marketing 246

Event Marketer

JULY 4, 2022

A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. More than 1,700 owners were engaged on-site at the event. On the third day of the festival, however, Breland himself surprised a group of consumers dancing in the booth in IRL.

Automotive 246

Automotive Sponsorships Retail Sustainability 246

Attendease

FEBRUARY 7, 2022

According to Statista , experiential marketing spending in the United States reached $62.29 What is “experiential marketing” and why does it matter? In addition, this group greatly prefers to experience a brand for themselves, making events a tremendously effective way to reach this generation. Keynote Event.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Event Marketer

JANUARY 31, 2022

In addition to world-class action sports competitions broadcast by production partner ESPN, the free annual event included the X Fest fan experience, encompassing partner activations from brands like Wendy’s and Monster, live dj sets and athlete meet-and-greets. Agency: In-house. Photo credit: Eric Lars Bakke/ESPN Images. Agency: In-house.

Sponsorships 340

Sponsorships Automotive Sports Travel 340

Event Marketer

JANUARY 2, 2024

Major automotive manufacturers and consumers are embracing an electric future, with U.S. fleet customers coming in 2024 (much like its Amazon Electric Delivery Van), mobile tour marketers are on course for a piece of the progress, too. “The But the folks behind the expo have noticed a dramatic shift in who comes to the event and why.

Automotive 313

Automotive Marketing Sustainability Retail 313

Event Marketer

DECEMBER 21, 2023

We wanted our event to have that same sort of access.” We wanted our event to have that same sort of access.” For its launch event, Pandora required a glamorous venue that matched the Lab-Grown Diamond Collection’s “new take on modern elegance,” and a parking lot turned out to be an unexpected choice with some logistical challenges.

Automotive 322

Automotive Fashion Marketing Event Marketing 322

Event Marketer

OCTOBER 24, 2023

Adding support to Pacsun’s pop-up efforts were execs on-site for the event, including ceo Brie Olson and the brand’s vp of men’s merchandising and global partnerships, creative director and associate director of brand marketing, along with several influencers who donned the merch throughout the weekend. Grand Prix fan contest.

Sports 305

Sports Apparel Automotive Retail 305

Event Marketer

JANUARY 30, 2023

“We’ve always been seen as an industrial, manufacturing, engineering company, but over the years, we have really developed into a technology company that transforms everyday lives, so that human or personal perspective has been missing for a long time,” says Stacey Gromlich, director-audience engagement and global events at Siemens.

2023 246

2023 Sustainability Automotive Fashion 246

Event Marketer

JULY 19, 2023

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. So, we tapped Serrano and Nisenbaum to explore what that means, how luxury clients are executing on it, and ideas and actionable advice on leveraging “less is more” in events. Like magic hour. “We There was no mention.

Event Marketing 130

Event Marketing Marketing Automotive Social Media 130

Event Marketer

JANUARY 18, 2022

It was a far cry from the 171,000 who showed up in 2020, making it a disappointing turn of events for a show that tends to serve as an industry health-check. Some 2,300 companies arrived at CES 2022 in person to showcase the latest in digital health, food tech, automotive, NFTs, gaming, smart homes and more.

Wireless 334

Wireless Trade Shows Automotive 2030 334

Event Industry News

JULY 9, 2024

Live events and experiential experts TRO will be working with clients including BMW, MINI and Genesis to create a series of participatory brand experiences at the celebrated automotive event: Goodwood Festival of Speed.

Automotive 72

Automotive 2024 Events Event Design 72

Event Marketer

JANUARY 8, 2024

STELLANTIS HITS REVERSE ON AUTO SHOWS Automotive trade shows have seen some major shifts in recent years, and 2024 could shape up to be another year of change. Agency: NVE Experience Agency) Photos: Courtesy of Searchlight Pictures The post The Brief: Frozen Billboards and Victorian Peep Shows appeared first on Event Marketer.

Automotive 310

Automotive Trade Shows Social Media Tourism 310

Event Marketer

JANUARY 9, 2023

Don’t ask us to explain it, but mushroom installations permeated more than one event footprint at Miami Art Week. More on Experience Design: Experiential at Miami Art Week: Our Tour of Brand Experiences Across the Prestigious Event. How the Genesis House Showroom Immerses Visitors in the Future of Luxury Automotive. 29 to Dec.

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2023 Automotive Technology Travel 300

Smart Meetings

FEBRUARY 20, 2019

Marketing isn’t a “You Pick 2” world anymore. In fact, it is now expected when you’re hired to organize an event or meeting. More : How to Run a Successful Email Event Marketing Campaign. Gregg Eilers is vice president of meetings, events and environments at Switch. Good, fast and cheap.” Why Clients Expect More.

Automotive 244

Automotive Marketing Technology Meetings 244

Event Marketer

JANUARY 17, 2022

2-4, marking the triumphant return of the star-studded, ostentatious event, which was canceled in 2020 as a result of the pandemic. Cryptocurrency payments provider MoonPay kicked off a partnership with lifestyle and esports platform FaZe Clan at Art Basel Miami Beach with an invite-only event dubbed FaZe Forever powered by MoonPay.

2021 331

2021 Automotive 2015 Banking 331

Event Industry News

FEBRUARY 27, 2024

Strata, the award-winning brand experience agency, has launched a specialist automotive division. Comprising of an expert team, dedicated to meeting the growing needs of an extensive automotive client list, the division has been launched in direct response to increasing client demand for instant and consistent support and specialist services.

Automotive 64

Automotive Meetings Event Design Event Marketing 64

Event Marketer

JANUARY 31, 2024

Photo credit: Audible CHASE SAPPHIRE Star-studded cast parties and film panels featuring the likes of Jesse Eisenberg, Pedro Pascal and Julia Fox, as well as cardmember events, were on the agenda at Chase Sapphire on Main this year. The brand additionally served as presenting sponsor of the Variety Interview Studio.

2024 325

2024 Marketing Entertainment Apparel 325

Event Marketer

DECEMBER 15, 2023

Sustainability also played a key part in this exhibit: Inside, a sustainability wall focused on the brand’s efforts going forward, and the exhibit itself was built out of a reusable frame with stretch fabric interchanged based on the event. For its best-in-show-winning booth at the Kitchen & Bath Industry Show (KBIS), Jan. 30 to Feb.

2023 306

2023 Trade Shows Retail Automotive 306

Attendease

FEBRUARY 7, 2022

According to Statista , experiential marketing spending in the United States reached $62.29 What is “experiential marketing” and why does it matter? In addition, this group greatly prefers to experience a brand for themselves, making events a tremendously effective way to reach this generation. Keynote Event.

Trade Shows 195

Trade Shows 2001 2007 Automotive 195

Event Marketer

JUNE 21, 2023

VIRTUAL PLATFORMS INDEX 2023 CAMPAIGN: 2022 AutoZone National Sales Meeting CLIENT: AutoZone AGENCY: LEO Events AutoZone’s National Sales Meeting (NSM) is an annual event that brings together thousands of employees and store managers from around the world. It targeted both attendees and vendors at the event.

Automotive 130

Automotive 2022 2023 Event Apps 130

Event Marketer

FEBRUARY 14, 2022

sporting event of the year and a Pepsi Halftime Show that made (millennial) hearts flutter, fans could participate in a range of in-person brand activations. Now, crack open a cold one and join us for a roundup of the Super Bowl LVI events and experiences that scored with fans in L.A. In addition to viewing the biggest U.S. NBC SPORTS.

Sports 280

Sports 2022 Automotive Hotels 280

Event Marketer

JUNE 21, 2023

CAMPAIGN: 2022 AutoZone National Sales Meeting CLIENT: AutoZone AGENCY: LEO Events AutoZone’s National Sales Meeting (NSM) is an annual event that brings together thousands of employees and store managers from around the world. It targeted both attendees and vendors at the event.

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2023 Automotive 2022 Event Apps 130

Event Marketer

FEBRUARY 6, 2023

The Sundance Film Festival has been a storyteller’s haven for nearly four decades, and after two years of digital events, the upscale affair returned to the Utah mountains last month. Johnson Experience Marketing (lead agency); MullenLowe; G7 Entertainment Marketing; Sunshine Sachs Morgan & Lylis; IMDb.com.

Entertainment 246

Entertainment Automotive Sponsorships Banking 246

Prestige Events Magazine

OCTOBER 4, 2021

So why has it taken the events industry so long to engage with this topic? Granted, events have not been top of the agenda for the regulators but they will come and they will demand we measure and take action. The automotives amongst others have done this already and demonstrate how we can evolve successfully.

2004 130

2004 Automotive 2008 Sustainability 130

Smart Meetings

FEBRUARY 20, 2019

Marketing isn’t a “You Pick 2” world anymore. In fact, it is now expected when you’re hired to organize an event or meeting. More : How to Run a Successful Email Event Marketing Campaign. Gregg Eilers is vice president of meetings, events and environments at Switch. Good, fast and cheap.” Why Clients Expect More.

Automotive 153

Automotive Marketing Technology Meetings 153

Event Industry News

SEPTEMBER 22, 2023

The Motorist is the most exciting automotive venue in the North! Based in Sherburn in Elmet, near Leeds, we have a remarkable experience to offer anyone who comes to our unique venue. We have a state of the art Garage & Bodyshop to give your car a full revamp, an award winning Restaurant, Meetings & […]

Venues 105

Venues Automotive Meetings Event Design 105

Guidebook

JULY 17, 2016

“Best practices” and “event planning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific event marketing timelines. Survey them at the beginning stages of the event. Start building now!

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Event Planning Event Apps Speakers 2004 146

Event Marketer

MARCH 29, 2023

Activations, exhibits, environments, and events—wherever brands have an opportunity to connect with their audience live, we are there. Our clients are many of the biggest brands in the electronics, gaming, tech, automotive, fashion, and medical industries—and we are passionate about making them shine.

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2023 Automotive Fashion Financial 100

Event Industry News

JANUARY 31, 2023

This February sees The London Classic Car Show, the capital’s premier automotive event, return to Olympia London for the first time since 2020. The show is the season-opening event […] One of the UK’s most famous live car shows is back for a ninth year at the iconic West London venue from 24 to 26 February.

Automotive 72

Automotive 2020 Venues Events 72

Event Industry News

MAY 1, 2024

and globally working across industry sectors including Fashion, Retail, Finance, Pharmaceutical healthcare, Automotive, Construction and Facilities Management. Mediamaker produce live and digital communication solutions. They operate in the U.K. Mediamaker produce live productions that reach audiences in the thousands, […]

Automotive 69

Automotive Healthcare Fashion Retail 69