Smart Meetings

OCTOBER 23, 2024

The invitation-only activation for CMOs during IMEX demonstrated the power of live events How do you surprise and delight veteran marketing executives who have seen it all? In addition to Allegiant and InVision, IMEX Group was an important part of the coalition, linking the purpose of live events with the goals of heads of brand.

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Automotive Marketing Hospitality Venues 238

Event Marketer

FEBRUARY 13, 2023

The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility.

Automotive 246

Automotive 2023 Transportation Sustainability 246

Event Marketer

APRIL 18, 2023

Automotive Trends: Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths How Automotive Experiences are Catering to Shifting Consumer Trends The post Photo Tour: How 11 Brands Electrified the 2023 New York International Auto Show appeared first on Event Marketer.

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2023 Automotive Sustainability Event Marketing 321

Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels.

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2024 Marketing Entertainment Apparel 325

Event Marketer

JULY 11, 2022

We spoke with Gagliardi about The ELECTRIQ Theater and marketing in the EV space. Event Marketer: W alk us through the concept of The ELECTRIQ Theater. It’s something you can see from across the event footprint. . EM: And what are the specific marketing goals for the program? Agency: Jack Morton Worldwide.

Travel 299

Travel Automotive Advertising Sports 299

Event Marketer

MARCH 6, 2023

But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. Turkish automotive company Togg created a “Digital Mobility Garden” with four experiences that demonstrated its solutions for sustainable and connected mobility. Learn more about Togg’s booth in our automotive roundup.)

Technology 263

Technology Automotive 2023 Transportation 263

Event Marketer

NOVEMBER 14, 2023

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.

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2023 Trade Shows Automotive Entertainment 310

Event Marketer

FEBRUARY 12, 2025

TOYOTA The official automotive partner of the NFL took over SBX with one of the largest footprints on the floor, Toyota Touchdown Drive. The post Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy appeared first on Event Marketer. Agency: Wanderlust PR, p.r.) Agency: Taylor, p.r.)

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Apparel Sports Food and Beverage Fashion 274

Event Marketer

FEBRUARY 27, 2023

Automotive lighting brand SYLVANIA ran with this analogy to educate drivers by launching an “eye exam” pop-up experience one evening in January for cars driving through the desert outside of Las Vegas. It’s just not as easy to see or do a test on them,” says Erin O’Malley, director-marketing at SYLVANIA. “If

Automotive 246

Automotive Education Travel Marketing 246

Event Marketer

JANUARY 31, 2022

Jeep, a 19-year X Games Aspen sponsor, returned as the event’s official automotive partner with a fleet of vehicles, fan engagements and extensions across broadcast, linear, social and digital. Agency: The Marketing Arm. Agency: In-house. Photo credit: Wendy’s. SKREWBALL WHISKEY. Agency: In-house. Featured photo credit: Monster.

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Sponsorships Automotive Sports Travel 340

Event Marketer

JULY 19, 2023

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. So, we tapped Serrano and Nisenbaum to explore what that means, how luxury clients are executing on it, and ideas and actionable advice on leveraging “less is more” in events. Rely on moments, not branding.

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Event Marketing Marketing Automotive Social Media 130

Event Marketer

JANUARY 2, 2024

Major automotive manufacturers and consumers are embracing an electric future, with U.S. fleet customers coming in 2024 (much like its Amazon Electric Delivery Van), mobile tour marketers are on course for a piece of the progress, too. But experts following it closely say there’s no time like the present to get ahead of the curve.

Automotive 312

Automotive Marketing Sustainability Retail 312

Event Marketer

JULY 4, 2022

A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. Our goal as an automotive brand is to build experiences that allow consumers to get into our portfolio of vehicles and programs like ‘Catch-A-Chevy’ have been powerful tools for us.”

Automotive 246

Automotive Sponsorships Retail Sustainability 246

Event Marketer

DECEMBER 21, 2023

We wanted our event to have that same sort of access.” We wanted our event to have that same sort of access.” Step Inside the Lab-Grown Diamond District: Photo credit: Courtesy of Pandora/BFA The post Pandora Transforms an NYC Parking Lot into a Luxurious ‘Lab-Grown Diamond District’ appeared first on Event Marketer.

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Automotive Fashion Marketing Event Marketing 321

Event Marketer

OCTOBER 24, 2023

Adding support to Pacsun’s pop-up efforts were execs on-site for the event, including ceo Brie Olson and the brand’s vp of men’s merchandising and global partnerships, creative director and associate director of brand marketing, along with several influencers who donned the merch throughout the weekend. “We

Sports 304

Sports Apparel Automotive Retail 304

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Trade Shows Social Media Automotive Fashion 363

Smart Meetings

FEBRUARY 20, 2019

What marketers used to say was, “Good, fast, and cheap. Marketing isn’t a “You Pick 2” world anymore. More : How to Run a Successful Email Event Marketing Campaign. There is a much more important element of marketing that hasn’t changed over the years: vision. You can pick two.” That used to be the “Rule of Three.”

Automotive 244

Automotive Marketing Technology Meetings 244

Event Marketer

JANUARY 8, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes and hot topics in experiential marketing cover a Victorian-era peep show, interstellar invitations and the potential demise of Camp Jeep. Naturally, extraterrestrial life presents a new demographic for marketers. POP-TARTS EATS CHEEZ-IT’S DUST You’ve heard of the streaming wars.

Automotive 309

Automotive Trade Shows Social Media Tourism 309

Event Marketer

JANUARY 30, 2023

This isn’t just about the automotive industry, mobility or aerospace; we want to change people’s mindset. The post Siemens Spotlights its Sustainability Ventures in Four Interactive Exhibits at CES 2023 appeared first on Event Marketer. ” Agency: Freeman.

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2023 Sustainability Automotive Fashion 246

Event Marketer

JANUARY 18, 2022

It was a far cry from the 171,000 who showed up in 2020, making it a disappointing turn of events for a show that tends to serve as an industry health-check. Some 2,300 companies arrived at CES 2022 in person to showcase the latest in digital health, food tech, automotive, NFTs, gaming, smart homes and more. Agency: NParallel).

Wireless 334

Wireless Trade Shows Automotive 2030 334

Event Marketer

JANUARY 9, 2023

More on Experience Design: Experiential at Miami Art Week: Our Tour of Brand Experiences Across the Prestigious Event. How the Genesis House Showroom Immerses Visitors in the Future of Luxury Automotive. The post Four Experience Design Trends We Spotted During Miami Art Week appeared first on Event Marketer.

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2023 Automotive Technology Travel 299

Event Marketer

DECEMBER 15, 2023

Partners: Freeman, 3D Exhibits, ConceptWorks) And with the automotive aftermarket industry so heavily focused on restoration, it came as no surprise that brands big and small at the SEMA (Specialty Equipment Market Association) Show in Las Vegas, Oct. smart toilet. 3, leaned into that narrative. Rosie the Riveter would have been proud.

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2023 Trade Shows Retail Automotive 305

Event Marketer

JANUARY 17, 2022

We recap nine experiential marketing works of art delivered across the annual affair. Long-time sponsor BMW returned as the official automotive partner of Art Basel Miami Beach, where it debuted its all-new concept vehicle, the hybrid-electric Concept XM. Three Insights on Activating at Art Basel without a ‘VIP’ Experience.

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2021 Automotive 2015 Banking 331

Event Industry News

JULY 9, 2024

Live events and experiential experts TRO will be working with clients including BMW, MINI and Genesis to create a series of participatory brand experiences at the celebrated automotive event: Goodwood Festival of Speed.

Automotive 72

Automotive 2024 Events Event Design 72

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Trade Shows 2001 2007 Automotive 195

Event Marketer

FEBRUARY 6, 2023

And, naturally, Acura’s full lineup of performance vehicles were on display throughout the festival, with MDX and MDX Type S SUVs serving as the official vehicles of the event. Johnson Experience Marketing (lead agency); MullenLowe; G7 Entertainment Marketing; Sunshine Sachs Morgan & Lylis; IMDb.com. Partners: George P.

Entertainment 246

Entertainment Automotive Sponsorships Banking 246

Event Industry News

FEBRUARY 27, 2024

Strata, the award-winning brand experience agency, has launched a specialist automotive division. Comprising of an expert team, dedicated to meeting the growing needs of an extensive automotive client list, the division has been launched in direct response to increasing client demand for instant and consistent support and specialist services.

Automotive 64

Automotive Meetings Event Design Event Marketing 64

Event Marketer

FEBRUARY 14, 2022

During the regular season, NBC reignited fans’ passion for its “Sunday Night Football” programming with a series of live painting events powered by local artists in six markets. The brand’s one-day event on Feb. The event was sponsored by Liquid Death, Curious Elixirs, JuneShine and Cann. NBC SPORTS.

Sports 279

Sports 2022 Automotive Hotels 279

Smart Meetings

FEBRUARY 20, 2019

What marketers used to say was, “Good, fast, and cheap. Marketing isn’t a “You Pick 2” world anymore. More : How to Run a Successful Email Event Marketing Campaign. There is a much more important element of marketing that hasn’t changed over the years: vision. You can pick two.” That used to be the “Rule of Three.”

Automotive 153

Automotive Marketing Technology Meetings 153

Event Marketer

JUNE 21, 2023

VIRTUAL PLATFORMS INDEX 2023 CAMPAIGN: 2022 AutoZone National Sales Meeting CLIENT: AutoZone AGENCY: LEO Events AutoZone’s National Sales Meeting (NSM) is an annual event that brings together thousands of employees and store managers from around the world.

Automotive 130

Automotive 2022 2023 Event Apps 130

Event Marketer

JUNE 21, 2023

CAMPAIGN: 2022 AutoZone National Sales Meeting CLIENT: AutoZone AGENCY: LEO Events AutoZone’s National Sales Meeting (NSM) is an annual event that brings together thousands of employees and store managers from around the world.

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2023 Automotive 2022 Event Apps 130

Oveit

FEBRUARY 21, 2018

.“…Involve me and I learn”, Benjamin Franklin’s quote can be adapted to the experiential marketing scene. This is why I think that more and more event planners should be prepared to host experiential marketing events. Or to include experiential marketing campaigns as part of their existing events.

Marketing 75

Marketing Automotive Sports Event Marketing 75

Prestige Events Magazine

OCTOBER 4, 2021

The automotives amongst others have done this already and demonstrate how we can evolve successfully. 2020 forced us all in events to press both PAUSE and FAST FORWARD at the same time. But now we have better tools now to integrate more effectively, too demonstrate ROI in Live Event Marketing. An oxymoron for us all.

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2004 Automotive 2008 Sustainability 130

Event Industry News

SEPTEMBER 22, 2023

The Motorist is the most exciting automotive venue in the North! Based in Sherburn in Elmet, near Leeds, we have a remarkable experience to offer anyone who comes to our unique venue. We have a state of the art Garage & Bodyshop to give your car a full revamp, an award winning Restaurant, Meetings & […]

Venues 105

Venues Automotive Meetings Event Design 105

Event Marketer

MARCH 29, 2023

Activations, exhibits, environments, and events—wherever brands have an opportunity to connect with their audience live, we are there. Our clients are many of the biggest brands in the electronics, gaming, tech, automotive, fashion, and medical industries—and we are passionate about making them shine.

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2023 Automotive Fashion Financial 100

Guidebook

JULY 17, 2016

“Best practices” and “event planning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific event marketing timelines. They’re more likely to understand the event’s culture and tone.”.

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Event Planning Event Apps Speakers 2004 146

Bizzabo

MAY 18, 2018

Inspire your marketing strategy with this list of 25 creative offline marketing examples. In the 1990s, online marketing—the practice of driving actions on the internet—exploded. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

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Marketing 2014 Fashion Social Media 62