Remove Automotive Remove Event Marketing Remove Sponsorships
article thumbnail

How Automotive Experiences are Catering to Shifting Consumer Trends

Event Marketer

There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. .

article thumbnail

Get a Quick Overview of Sponsorship Activations from X Games Aspen

Event Marketer

Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. The post Get a Quick Overview of Sponsorship Activations from X Games Aspen appeared first on Event Marketer. Agency: In-house.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Chevy’s Enduring CMA Fest Program Returns with Rides, Vibes and TikTok Moments

Event Marketer

A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. Our goal as an automotive brand is to build experiences that allow consumers to get into our portfolio of vehicles and programs like ‘Catch-A-Chevy’ have been powerful tools for us.”

article thumbnail

Photo Tour: Sponsor Activations from the F1 U.S. Grand Prix in Austin

Event Marketer

Grand Prix in Austin appeared first on Event Marketer. Partner activations included Juicy Couture and Nine West photo ops, a Thomasville lounge offering charging stations, a Celsius Essential Energy sampling bar featuring a photo moment, giveaways from NUTRL, BODYARMOR and Flash I.V., and a Wagoneer display (more on that below).

Sports 121
article thumbnail

Back to Business: How Sundance Sponsors Marked the Festival’s Return to Live

Event Marketer

As a self-proclaimed challenger brand, the automaker leveraged its sponsorship to amplify diverse voices and independent artists in film across a range of events and experiences while underscoring its “New World. Partners: G7 Entertainment Marketing; VCCP.

article thumbnail

The 2021 Guide To Virtual Conferences (And Why You Might Want to go Hybrid)

SpotMe Blog

From virtual entertainment to sponsorships, learn how you can make a digital or hybrid conference just as exciting — or more exciting — than its fully in-person counterpart. #1) 5) Build Credibility With Sponsorships. Worried about how to incorporate sponsors into the virtual side of your event? Digital Automotive Meetings.

2021 130
article thumbnail

Rolling Coverage: Steal-worthy Brand Activation Ideas from Super Bowl LVI in Los Angeles

Event Marketer

The brand’s one-day event on Feb. 11 at the Petersen Automotive Museum was designed to be the ultimate IRL, metaverse-inspired Super Bowl experience for a list of invite-only attendees that included celebrities and NFT stakeholders. The event was sponsored by Liquid Death, Curious Elixirs, JuneShine and Cann.

Sports 111