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How Automotive Experiences are Catering to Shifting Consumer Trends

Event Marketer

There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. .

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CES 2025: Newcomers, Block Parties and Heroes on the Show Floor

Event Marketer

Sheer fabric walls, muted tones and sustainable design materials underlined the message of sustainability. Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025. The post CES 2025: Newcomers, Block Parties and Heroes on the Show Floor appeared first on Event Marketer.

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The Brief: FBI Raids and a 29Rooms Revival

Event Marketer

On March 18, the beer brand, which has a long history of sustainable practices tied to the natural ingredients used in its products, unlocked the doors to its eco-protected property. At the time, the automotive icon sought to provide travelers with a convenient place to stay after a long flight. Question everything.

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Photo Tour: How 11 Brands Electrified the 2023 New York International Auto Show

Event Marketer

Held this year April 7-16 at New York City’s Javits Center, the 123-year-old event was rife with interactive activities, ride-and-drives, experience design inspiration, sustainable builds and inclusive programming. And EM was along for the ride.

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Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths

Event Marketer

The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility.

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Siemens Spotlights its Sustainability Ventures in Four Interactive Exhibits at CES 2023

Event Marketer

5-8, in Las Vegas, that together showcased how its products drive sustainability and innovation today and how they will in the future. This isn’t just about the automotive industry, mobility or aerospace; we want to change people’s mindset. ” Agency: Freeman.

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What to Expect in Experiential Technology This Year

Event Marketer

But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. Turkish automotive company Togg created a “Digital Mobility Garden” with four experiences that demonstrated its solutions for sustainable and connected mobility. CES is a hot bed of consumer technology, of course.