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There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotiveeventmarketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. .
Sheer fabric walls, muted tones and sustainable design materials underlined the message of sustainability. EventMarketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025. The post CES 2025: Newcomers, Block Parties and Heroes on the Show Floor appeared first on EventMarketer.
On March 18, the beer brand, which has a long history of sustainable practices tied to the natural ingredients used in its products, unlocked the doors to its eco-protected property. At the time, the automotive icon sought to provide travelers with a convenient place to stay after a long flight. Question everything.
Held this year April 7-16 at New York City’s Javits Center, the 123-year-old event was rife with interactive activities, ride-and-drives, experience design inspiration, sustainable builds and inclusive programming. And EM was along for the ride.
The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility.
5-8, in Las Vegas, that together showcased how its products drive sustainability and innovation today and how they will in the future. This isn’t just about the automotive industry, mobility or aerospace; we want to change people’s mindset. ” Agency: Freeman.
But it’s also a bellwether of what’s to come in experiential technology across the eventmarketing landscape. Turkish automotive company Togg created a “Digital Mobility Garden” with four experiences that demonstrated its solutions for sustainable and connected mobility. CES is a hot bed of consumer technology, of course.
A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. Our goal as an automotive brand is to build experiences that allow consumers to get into our portfolio of vehicles and programs like ‘Catch-A-Chevy’ have been powerful tools for us.”
It was a far cry from the 171,000 who showed up in 2020, making it a disappointing turn of events for a show that tends to serve as an industry health-check. Some 2,300 companies arrived at CES 2022 in person to showcase the latest in digital health, food tech, automotive, NFTs, gaming, smart homes and more. Agency: NParallel).
Major automotive manufacturers and consumers are embracing an electric future, with U.S. fleet customers coming in 2024 (much like its Amazon Electric Delivery Van), mobile tour marketers are on course for a piece of the progress, too. At Electrify Expo, brands are able to move volume and allow consumers to make purchases on-site.
Sustainability also played a key part in this exhibit: Inside, a sustainability wall focused on the brand’s efforts going forward, and the exhibit itself was built out of a reusable frame with stretch fabric interchanged based on the event. smart toilet. 3, leaned into that narrative.
The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street for the first time, and Cotopaxi taking the place of Canada Goose as a sustaining sponsor and the event’s Official Outerwear Jacket.
The Harvard Business School credits the 1990’s as when sustainability in business finally came to meet head-on the longer term trend in consumer society. So why has it taken the events industry so long to engage with this topic? The automotives amongst others have done this already and demonstrate how we can evolve successfully.
VIRTUAL PLATFORMS INDEX 2023 CAMPAIGN: 2022 AutoZone National Sales Meeting CLIENT: AutoZone AGENCY: LEO Events AutoZone’s National Sales Meeting (NSM) is an annual event that brings together thousands of employees and store managers from around the world.
CAMPAIGN: 2022 AutoZone National Sales Meeting CLIENT: AutoZone AGENCY: LEO Events AutoZone’s National Sales Meeting (NSM) is an annual event that brings together thousands of employees and store managers from around the world.
Cackett (below) brings to the Brandfuel team 20 years of experience working in the tech, automotive, fashion, sport and entertainment industries, with brands such as Lululemon, Ineos Grenadier, Samsung, Disney, Converse, Volvo, Sky and Warner Media. Brandfuel’s multidisciplinary Creative team is at the heart of its project delivery.
These companies are really on their toes and pulling off their clients’ virtual events successfully. . They provide clear information and knowledge to their clients about how to execute virtual events and conferences. Yash Infosystems provide Websites, Software and Customized Mobile Apps for Events. Contact GPJ India.
Approximately 20 major automotive brands exhibited on the main level of the Javits Convention Center for the 124-year-old NYIAS show, which ran March 29 through April 7. More from the New York International Auto Show The post Top Booths from the 2024 New York International Auto Show appeared first on EventMarketer.
How Automotive Experiences are Catering to Shifting Consumer Trends. TREND: The digital + live approach reigned supreme once more as marketers worked to ensure that those not comfortable with attending live events were able to participate in experiential programs virtually. STORY OF THE YEAR #1. Choice is now paramount. .
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