Automotive Event Marketing Tech 
Event Marketer
JANUARY 9, 2025
First-time CES exhibitor Scout Motors made its announcements under the theme, The right balance of touch, tech and connection brings people together. Attendees could explore the chips, radars and other tech inside buildings before seeing some of them in action in the autonomous vehicles. Learn more here. Learn more here.
Event Marketer
DECEMBER 13, 2021
There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. .
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Event Marketer
JANUARY 27, 2025
Overall, there appeared to be a little less investment compared to previous yearsin addition to holes left by the likes of Google and automotive brandsbut there was plenty of innovation and inspiration (and newcomers) to give experience trackers something to talk about. Agency: NVE Experience Agency) Interactive holograms as guides.
Event Marketer
FEBRUARY 13, 2023
The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility.
Event Marketer
MARCH 6, 2023
But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. 5-8, produced a range of high-tech booth engagements designed to create a little drama on the ground IRL and then drive attendees into virtual worlds via friction-free access points, like the almighty QR code.
Event Marketer
JANUARY 18, 2022
It was a far cry from the 171,000 who showed up in 2020, making it a disappointing turn of events for a show that tends to serve as an industry health-check. Some 2,300 companies arrived at CES 2022 in person to showcase the latest in digital health, food tech, automotive, NFTs, gaming, smart homes and more. Agency: NParallel).
Event Marketer
OCTOBER 24, 2023
The tech-infused trophy concept, first introduced at a race in Japan, is made with aluminum and designed to light up with the flag colors from the winner’s home country. Grand Prix in Austin appeared first on Event Marketer. and a Wagoneer display (more on that below).
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