Event Marketer

FEBRUARY 13, 2023

The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility.

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Automotive 2023 Sustainability Transportation 246

Prestige Events Magazine

MARCH 27, 2025

As a white label industry, business meetings and events dont just generate direct revenue, they underpin growth across multiple industries, from pharmaceutical and technology to automotive, finance and beyond. to 15%, set to take effect next week, the sector has continued to grapple with severe recruitment and retention challenges.

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Prestige Events Magazine

FEBRUARY 27, 2024

Comprising of an expert team, dedicated to meeting the growing needs of an extensive automotive client list, the division has been launched in direct response to increasing client demand for instant and consistent support and specialist services. Banham continued: “We want to deliver real value for our clients.

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Event Marketer

APRIL 18, 2023

Held this year April 7-16 at New York City’s Javits Center, the 123-year-old event was rife with interactive activities, ride-and-drives, experience design inspiration, sustainable builds and inclusive programming. And EM was along for the ride.

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2023 Automotive Sustainability Event Marketing 321

Event Marketer

MARCH 24, 2025

The stunt had social media users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. The brand will also take over a private residence during Coachella to host an exclusive outer space-themed VIP event. Moral of the story? Question everything.

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Smart Meetings

OCTOBER 23, 2024

The invitation-only activation for CMOs during IMEX demonstrated the power of live events How do you surprise and delight veteran marketing executives who have seen it all? Attendees were treated to a demonstration of how live events create brand advocate communities in a venue designed to excite rabid Las Vegas football fans.

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Automotive Marketing Hospitality Venues 238

The MICE

NOVEMBER 18, 2024

Everyone knows Stuttgart as the birthplace of mobility and a powerhouse in the automotive industry. Stuttgart is constantly evolving, offering a unique setting for hosting business events. This diverse economic landscape strengthens Stuttgart’s reputation as an innovation hub and also makes it an attractive setting for business events.

Hotels 105

Hotels Sustainability Automotive Venues 105

Prestige Events Magazine

JULY 8, 2024

Live events and experiential experts TRO will be working with clients including BMW, MINI and Genesis to create a series of participatory brand experiences at the celebrated automotive event: Goodwood Festival of Speed. As products and technologies evolve rapidly, competition intensifies.

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Automotive 2024 Hospitality Technology 130

Prestige Events Magazine

JULY 29, 2024

London Concours is an annual, premium lifestyle event that celebrates the craftsmanship and traditions of automotive design and motoring. The 3-day event is a curated showcase of rare, luxury and legendary and is drawn from private collectors’ one-of automotive assets.

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Automotive Retail Hospitality Entertainment 264

Event Marketer

MARCH 6, 2023

But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. Turkish automotive company Togg created a “Digital Mobility Garden” with four experiences that demonstrated its solutions for sustainable and connected mobility. Learn more about Togg’s booth in our automotive roundup.)

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Technology Automotive 2023 Transportation 263

Event Marketer

NOVEMBER 14, 2023

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct. 31 to Nov.

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2023 Trade Shows Automotive Entertainment 310

EventMB

MAY 2, 2024

automotive industry, but did you know that it's also a leader across multiple high-tech sectors, including electric vehicles? Thanks to these advancements and top-notch meetings infrastructure, Detroit is emerging as a top contender for conferences and business events of all kinds.

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Tech Automotive Meetings Conference 208

Event Marketer

FEBRUARY 27, 2023

Automotive lighting brand SYLVANIA ran with this analogy to educate drivers by launching an “eye exam” pop-up experience one evening in January for cars driving through the desert outside of Las Vegas. Car headlights illuminate roads at night or in bad weather, but if they become dim or foggy, it can create a safety issue.

Automotive 246

Automotive Education Travel Marketing 246

Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

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Trade Shows Social Media Automotive Fashion 363

Event Marketer

FEBRUARY 12, 2025

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. The booths main event was a purple pedal bar topped with a canopy in the shape of a football. One would have never guessed the event was staged on an empty parking lot.

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Apparel Sports Food and Beverage Fashion 274

Event Marketer

JULY 11, 2022

To support the release of its first fully all-electric vehicle, the LYRIQ, later this year, Cadillac is building a story around the future of luxury with an immersive experiential installation traveling to iconic sporting properties and industry events. Event Marketer: W alk us through the concept of The ELECTRIQ Theater.

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Travel Automotive Advertising Sports 299

Event Marketer

JULY 4, 2022

A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. More than 1,700 owners were engaged on-site at the event. On the third day of the festival, however, Breland himself surprised a group of consumers dancing in the booth in IRL.

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Automotive Sponsorships Retail Sustainability 246

Event Marketer

JANUARY 2, 2024

Major automotive manufacturers and consumers are embracing an electric future, with U.S. And for quick events in a retail parking lot, you wouldn’t need to find an outlet or bring a small generator with you.” But the folks behind the expo have noticed a dramatic shift in who comes to the event and why.

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Automotive Marketing Sustainability Retail 312

Event Marketer

JANUARY 31, 2022

In addition to world-class action sports competitions broadcast by production partner ESPN, the free annual event included the X Fest fan experience, encompassing partner activations from brands like Wendy’s and Monster, live dj sets and athlete meet-and-greets. Agency: In-house. Photo credit: Eric Lars Bakke/ESPN Images. Agency: In-house.

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Sponsorships Automotive Sports Travel 340

Event Industry News

JULY 9, 2024

Live events and experiential experts TRO will be working with clients including BMW, MINI and Genesis to create a series of participatory brand experiences at the celebrated automotive event: Goodwood Festival of Speed.

Automotive 72

Automotive 2024 Events Event Design 72

Event Marketer

JANUARY 30, 2023

“We’ve always been seen as an industrial, manufacturing, engineering company, but over the years, we have really developed into a technology company that transforms everyday lives, so that human or personal perspective has been missing for a long time,” says Stacey Gromlich, director-audience engagement and global events at Siemens.

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Sustainability 2023 Automotive Fashion 246

Attendease

FEBRUARY 28, 2022

Manufacturing and supply chain delays remain a challenge for many industries, including automotive, fashion, and electronics. This often involves communicating with retail partners, event planning, and scheduling product availability dates long before the launch. Don’t forget product-specific or event hashtags to help you go viral!

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Social Media Retail Automotive 2021 370

Event Marketer

OCTOBER 24, 2023

Adding support to Pacsun’s pop-up efforts were execs on-site for the event, including ceo Brie Olson and the brand’s vp of men’s merchandising and global partnerships, creative director and associate director of brand marketing, along with several influencers who donned the merch throughout the weekend. Grand Prix fan contest.

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Sports Apparel Automotive Retail 304

Event Industry News

FEBRUARY 27, 2024

Strata, the award-winning brand experience agency, has launched a specialist automotive division. Comprising of an expert team, dedicated to meeting the growing needs of an extensive automotive client list, the division has been launched in direct response to increasing client demand for instant and consistent support and specialist services.

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Automotive Meetings Event Design Event Marketing 64

Event Marketer

DECEMBER 21, 2023

We wanted our event to have that same sort of access.” We wanted our event to have that same sort of access.” For its launch event, Pandora required a glamorous venue that matched the Lab-Grown Diamond Collection’s “new take on modern elegance,” and a parking lot turned out to be an unexpected choice with some logistical challenges.

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Automotive Fashion Marketing Event Marketing 321

Event Marketer

JANUARY 18, 2022

It was a far cry from the 171,000 who showed up in 2020, making it a disappointing turn of events for a show that tends to serve as an industry health-check. Some 2,300 companies arrived at CES 2022 in person to showcase the latest in digital health, food tech, automotive, NFTs, gaming, smart homes and more.

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Wireless Trade Shows Automotive 2030 334

Smart Meetings

MARCH 3, 2023

Switching careers to discover your passion There is a near endless list of jobs in the world but some people were just born for events and hospitality. Today, she is the property’s director of event management. Since my university days I was involved in events,” she says. But life had different plans.”

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Event Planning Hospitality Advertising Automotive 246

Event Marketer

JANUARY 8, 2024

STELLANTIS HITS REVERSE ON AUTO SHOWS Automotive trade shows have seen some major shifts in recent years, and 2024 could shape up to be another year of change. Agency: NVE Experience Agency) Photos: Courtesy of Searchlight Pictures The post The Brief: Frozen Billboards and Victorian Peep Shows appeared first on Event Marketer.

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Automotive Trade Shows Social Media Tourism 309

Event Marketer

JANUARY 9, 2023

Don’t ask us to explain it, but mushroom installations permeated more than one event footprint at Miami Art Week. More on Experience Design: Experiential at Miami Art Week: Our Tour of Brand Experiences Across the Prestigious Event. How the Genesis House Showroom Immerses Visitors in the Future of Luxury Automotive. 29 to Dec.

2023 299

2023 Automotive Technology Travel 299

Smart Meetings

FEBRUARY 20, 2019

In fact, it is now expected when you’re hired to organize an event or meeting. More : How to Run a Successful Email Event Marketing Campaign. In the end, it should be about whether you can inject passion , enthusiasm and storytelling into your work—three attributes that only the best event professionals can deliver.

Automotive 244

Automotive Marketing Technology Meetings 244

Prestige Events Magazine

MARCH 6, 2025

Marketing and events agency Blueprint Partners has launched its new AI solution, the Knowledge app. In a completely different sector, one of Blueprint Partners’ automotive clients is hoping to use the app to test its partners to ensure they meet brand standards for customer interaction.

Automotive 130

Automotive 2025 Retail Sports 130

Event Marketer

JANUARY 17, 2022

2-4, marking the triumphant return of the star-studded, ostentatious event, which was canceled in 2020 as a result of the pandemic. Cryptocurrency payments provider MoonPay kicked off a partnership with lifestyle and esports platform FaZe Clan at Art Basel Miami Beach with an invite-only event dubbed FaZe Forever powered by MoonPay.

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2021 Automotive 2015 Banking 331

Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

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Trade Shows 2001 2007 Automotive 195

Eventscase Blog

NOVEMBER 13, 2024

Although not a new trend, micro-events are gaining traction as an effective option for companies seeking highly personalised, impactful experiences. Characterised by their small scale and exclusive focus, these events allow brands to establish deeper connections with attendees. What is a Micro-Event?

Fashion 59

Fashion Automotive Technology Consulting 59

Event Marketer

JANUARY 31, 2024

Photo credit: Audible CHASE SAPPHIRE Star-studded cast parties and film panels featuring the likes of Jesse Eisenberg, Pedro Pascal and Julia Fox, as well as cardmember events, were on the agenda at Chase Sapphire on Main this year. The brand additionally served as presenting sponsor of the Variety Interview Studio.

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2024 Marketing Entertainment Apparel 325

PCMA Convene

AUGUST 11, 2016

Automotive Testing Expo Europe launched in Hamburg, Germany, in 1999, and moved to Stuttgart two years later. It’s where Karl Benz invented the first gasoline-powered car in 1886, and where Mercedes-Benz and Porsche are both headquartered, along with automotive-parts giants like Bosch and Mahle. Attendees seemed to approve.

Automotive 49

Automotive Technology Venues Hotels 49

Smart Meetings

JULY 26, 2022

As mentioned earlier, attendees have lives on the side and likely work tasks to address while participating in your event. How can you translate these visceral experiences into your business event? Certainly, there are touchpoints well before the events: invitations, registration, know-before-you-go letters and the like.

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Automotive Tech Sports Hospitality 246