Event Marketer

APRIL 27, 2025

The New York International Auto Show (NYIAS) celebrated its 125 th anniversary this year, and all of the biggest players in the automotive biz were in town to celebrate the shows milestone. And EM was on-site to site to check out the latest in booth design and engagement.

Trade Shows 264

Trade Shows 2025 Apparel 2006 264

Event Marketer

NOVEMBER 15, 2024

An experience like this would normally cater to the media or automotive influencers, giving them the opportunity to create exclusive reviews and content for YouTube and elsewhere for consumers. As key partners, they helped spread the word about the event and then, on-site, were able to recruit new members and drive additional influence.

Automotive 289

Automotive Education Marketing Event Marketing 289

Event Marketer

JANUARY 9, 2025

Scout Motors Embraces Unfinished Plywood The Detroit-based automotive maker and first-time CES exhibitor had the goal of highlighting the right mix of tactile experiences and modern technology, and the brands space in Central Plaza certainly supported it. Exit surveys were employed, among other measurement techniques. Learn more here.

2025 278

2025 Automotive Trade Shows Transportation 278

Event Marketer

JANUARY 27, 2025

Overall, there appeared to be a little less investment compared to previous yearsin addition to holes left by the likes of Google and automotive brandsbut there was plenty of innovation and inspiration (and newcomers) to give experience trackers something to talk about.

2025 264

2025 Automotive Trade Shows Transportation 264

Event Marketer

FEBRUARY 13, 2023

The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility.

Automotive 246

Automotive 2023 Transportation Sustainability 246

Prestige Events Magazine

APRIL 10, 2025

The PS Events Group is urging fellow event organisers to prioritise Emotional Value as a critical factor in event evaluation and is encouraging clients to recognise its significance in shaping the long-term impact of events. We see events like films, or your favourite Netflix binge-watch.

Event Planning 162

Event Planning Automotive Sports Events 162

Prestige Events Magazine

MARCH 27, 2025

As a white label industry, business meetings and events dont just generate direct revenue, they underpin growth across multiple industries, from pharmaceutical and technology to automotive, finance and beyond. to 15%, set to take effect next week, the sector has continued to grapple with severe recruitment and retention challenges.

2025 214

2025 Insurance Automotive Government 214

Event Industry News

APRIL 22, 2025

Salon Priv, the UKs most prestigious automotive event, has announced that it has become a Certified B Corporation (B Corp).

Automotive 59

Automotive Events Corporate Events Event Design 59

Prestige Events Magazine

FEBRUARY 27, 2024

Comprising of an expert team, dedicated to meeting the growing needs of an extensive automotive client list, the division has been launched in direct response to increasing client demand for instant and consistent support and specialist services. Banham continued: “We want to deliver real value for our clients.

Automotive 147

Automotive Management Meetings Events 147

Event Marketer

APRIL 18, 2023

Held this year April 7-16 at New York City’s Javits Center, the 123-year-old event was rife with interactive activities, ride-and-drives, experience design inspiration, sustainable builds and inclusive programming. And EM was along for the ride.

2023 321

2023 Automotive Sustainability Event Marketing 321

Event Marketer

MAY 7, 2025

Across a two-part event hosted in Charlotte, NC, over the winter, the company leaned into a show, dont tell mentality designed to captivate media members, racing teams, drivers, fans, dealers, employees and influencers, while setting the tone for 2025. The event wrapped with a performance by country singer Dylan Scott.

Automotive 182

Automotive 2025 Fashion Marketing 182

Smart Meetings

OCTOBER 23, 2024

The invitation-only activation for CMOs during IMEX demonstrated the power of live events How do you surprise and delight veteran marketing executives who have seen it all? Attendees were treated to a demonstration of how live events create brand advocate communities in a venue designed to excite rabid Las Vegas football fans.

Automotive 238

Automotive Marketing Hospitality Venues 238

The MICE

NOVEMBER 18, 2024

Everyone knows Stuttgart as the birthplace of mobility and a powerhouse in the automotive industry. Stuttgart is constantly evolving, offering a unique setting for hosting business events. This diverse economic landscape strengthens Stuttgart’s reputation as an innovation hub and also makes it an attractive setting for business events.

Hotels 105

Hotels Sustainability Venues Automotive 105

Event Marketer

MARCH 24, 2025

The stunt had social media users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. The brand will also take over a private residence during Coachella to host an exclusive outer space-themed VIP event. Moral of the story? Question everything.

Automotive 278

Automotive Hotels 2015 2025 278

Prestige Events Magazine

JULY 8, 2024

Live events and experiential experts TRO will be working with clients including BMW, MINI and Genesis to create a series of participatory brand experiences at the celebrated automotive event: Goodwood Festival of Speed. As products and technologies evolve rapidly, competition intensifies.

Automotive 130

Automotive 2024 Hospitality Technology 130

Prestige Events Magazine

JULY 29, 2024

London Concours is an annual, premium lifestyle event that celebrates the craftsmanship and traditions of automotive design and motoring. The 3-day event is a curated showcase of rare, luxury and legendary and is drawn from private collectors’ one-of automotive assets.

Automotive 264

Automotive Retail Hospitality Entertainment 264

Event Marketer

MARCH 6, 2023

But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. Turkish automotive company Togg created a “Digital Mobility Garden” with four experiences that demonstrated its solutions for sustainable and connected mobility. Learn more about Togg’s booth in our automotive roundup.)

Technology 263

Technology Automotive 2023 Transportation 263

Event Marketer

NOVEMBER 14, 2023

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct. 31 to Nov.

2023 310

2023 Trade Shows Automotive Entertainment 310

Event Marketer

FEBRUARY 27, 2023

Automotive lighting brand SYLVANIA ran with this analogy to educate drivers by launching an “eye exam” pop-up experience one evening in January for cars driving through the desert outside of Las Vegas. Car headlights illuminate roads at night or in bad weather, but if they become dim or foggy, it can create a safety issue.

Automotive 246

Automotive Education Travel Marketing 246

Event Marketer

FEBRUARY 12, 2025

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. The booths main event was a purple pedal bar topped with a canopy in the shape of a football. One would have never guessed the event was staged on an empty parking lot.

Apparel 274

Apparel Sports Food and Beverage Fashion 274

Event Marketer

JULY 11, 2022

To support the release of its first fully all-electric vehicle, the LYRIQ, later this year, Cadillac is building a story around the future of luxury with an immersive experiential installation traveling to iconic sporting properties and industry events. Event Marketer: W alk us through the concept of The ELECTRIQ Theater.

Travel 299

Travel Automotive Advertising Sports 299

Event Marketer

JULY 4, 2022

A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. More than 1,700 owners were engaged on-site at the event. On the third day of the festival, however, Breland himself surprised a group of consumers dancing in the booth in IRL.

Automotive 246

Automotive Sponsorships Retail Sustainability 246

Event Marketer

JANUARY 2, 2024

Major automotive manufacturers and consumers are embracing an electric future, with U.S. And for quick events in a retail parking lot, you wouldn’t need to find an outlet or bring a small generator with you.” But the folks behind the expo have noticed a dramatic shift in who comes to the event and why.

Automotive 312

Automotive Marketing Sustainability Retail 312

EventMB

MAY 2, 2024

automotive industry, but did you know that it's also a leader across multiple high-tech sectors, including electric vehicles? Thanks to these advancements and top-notch meetings infrastructure, Detroit is emerging as a top contender for conferences and business events of all kinds.

Tech 208

Tech Automotive Meetings Conference 208

Event Marketer

JANUARY 30, 2023

“We’ve always been seen as an industrial, manufacturing, engineering company, but over the years, we have really developed into a technology company that transforms everyday lives, so that human or personal perspective has been missing for a long time,” says Stacey Gromlich, director-audience engagement and global events at Siemens.

2023 246

2023 Sustainability Automotive Fashion 246

Event Industry News

JULY 9, 2024

Live events and experiential experts TRO will be working with clients including BMW, MINI and Genesis to create a series of participatory brand experiences at the celebrated automotive event: Goodwood Festival of Speed.

Automotive 72

Automotive 2024 Events Event Design 72

Attendease

FEBRUARY 28, 2022

Manufacturing and supply chain delays remain a challenge for many industries, including automotive, fashion, and electronics. This often involves communicating with retail partners, event planning, and scheduling product availability dates long before the launch. Don’t forget product-specific or event hashtags to help you go viral!

Social Media 370

Social Media Retail Automotive 2021 370

Event Marketer

OCTOBER 24, 2023

Adding support to Pacsun’s pop-up efforts were execs on-site for the event, including ceo Brie Olson and the brand’s vp of men’s merchandising and global partnerships, creative director and associate director of brand marketing, along with several influencers who donned the merch throughout the weekend. Grand Prix fan contest.

Sports 304

Sports Apparel Automotive Retail 304

Event Marketer

DECEMBER 21, 2023

We wanted our event to have that same sort of access.” We wanted our event to have that same sort of access.” For its launch event, Pandora required a glamorous venue that matched the Lab-Grown Diamond Collection’s “new take on modern elegance,” and a parking lot turned out to be an unexpected choice with some logistical challenges.

Automotive 321

Automotive Fashion Marketing Event Marketing 321

Event Industry News

FEBRUARY 27, 2024

Strata, the award-winning brand experience agency, has launched a specialist automotive division. Comprising of an expert team, dedicated to meeting the growing needs of an extensive automotive client list, the division has been launched in direct response to increasing client demand for instant and consistent support and specialist services.

Automotive 64

Automotive Meetings Event Design Event Marketing 64

Event Marketer

APRIL 11, 2024

Approximately 20 major automotive brands exhibited on the main level of the Javits Convention Center for the 124-year-old NYIAS show, which ran March 29 through April 7. More from the New York International Auto Show The post Top Booths from the 2024 New York International Auto Show appeared first on Event Marketer.

2024 306

2024 Sports Automotive 2025 306

Smart Meetings

MARCH 3, 2023

Switching careers to discover your passion There is a near endless list of jobs in the world but some people were just born for events and hospitality. Today, she is the property’s director of event management. Since my university days I was involved in events,” she says. But life had different plans.”

Event Planning 246

Event Planning Hospitality Advertising Automotive 246

Event Industry News

MAY 8, 2025

Strata has been appointed as the brand experience agency for OMODA & JAECOO in the UK, overseeing the full 2025 events calendar for both automotive brands. Owned by Chery Automobile, Chinas fourth largest carmaker, this marks a major UK market entry and positions Strata at the heart of a integrated launch programme.

Automotive 59

Automotive 2025 Marketing Events 59

Event Marketer

JANUARY 9, 2023

Don’t ask us to explain it, but mushroom installations permeated more than one event footprint at Miami Art Week. More on Experience Design: Experiential at Miami Art Week: Our Tour of Brand Experiences Across the Prestigious Event. How the Genesis House Showroom Immerses Visitors in the Future of Luxury Automotive. 29 to Dec.

2023 299

2023 Automotive Technology Travel 299

Smart Meetings

FEBRUARY 20, 2019

In fact, it is now expected when you’re hired to organize an event or meeting. More : How to Run a Successful Email Event Marketing Campaign. In the end, it should be about whether you can inject passion , enthusiasm and storytelling into your work—three attributes that only the best event professionals can deliver.

Automotive 244

Automotive Marketing Technology Meetings 244

Prestige Events Magazine

MARCH 6, 2025

Marketing and events agency Blueprint Partners has launched its new AI solution, the Knowledge app. In a completely different sector, one of Blueprint Partners’ automotive clients is hoping to use the app to test its partners to ensure they meet brand standards for customer interaction.

Automotive 130

Automotive 2025 Retail Tech 130

Event Marketer

JANUARY 17, 2022

2-4, marking the triumphant return of the star-studded, ostentatious event, which was canceled in 2020 as a result of the pandemic. Cryptocurrency payments provider MoonPay kicked off a partnership with lifestyle and esports platform FaZe Clan at Art Basel Miami Beach with an invite-only event dubbed FaZe Forever powered by MoonPay.

2021 331

2021 Automotive 2015 Banking 331