Event Marketer

FEBRUARY 13, 2023

The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility.

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Event Marketer

JANUARY 27, 2025

Overall, there appeared to be a little less investment compared to previous yearsin addition to holes left by the likes of Google and automotive brandsbut there was plenty of innovation and inspiration (and newcomers) to give experience trackers something to talk about.

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Prestige Events Magazine

MARCH 27, 2025

As a white label industry, business meetings and events dont just generate direct revenue, they underpin growth across multiple industries, from pharmaceutical and technology to automotive, finance and beyond. to 15%, set to take effect next week, the sector has continued to grapple with severe recruitment and retention challenges.

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Prestige Events Magazine

FEBRUARY 27, 2024

Comprising of an expert team, dedicated to meeting the growing needs of an extensive automotive client list, the division has been launched in direct response to increasing client demand for instant and consistent support and specialist services. Banham continued: “We want to deliver real value for our clients.

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Event Marketer

APRIL 18, 2023

Held this year April 7-16 at New York City’s Javits Center, the 123-year-old event was rife with interactive activities, ride-and-drives, experience design inspiration, sustainable builds and inclusive programming. And EM was along for the ride.

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Event Marketer

MARCH 24, 2025

The stunt had social media users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. The brand will also take over a private residence during Coachella to host an exclusive outer space-themed VIP event. Moral of the story? Question everything.

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Smart Meetings

OCTOBER 23, 2024

The invitation-only activation for CMOs during IMEX demonstrated the power of live events How do you surprise and delight veteran marketing executives who have seen it all? Attendees were treated to a demonstration of how live events create brand advocate communities in a venue designed to excite rabid Las Vegas football fans.

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The MICE

NOVEMBER 18, 2024

Everyone knows Stuttgart as the birthplace of mobility and a powerhouse in the automotive industry. Stuttgart is constantly evolving, offering a unique setting for hosting business events. This diverse economic landscape strengthens Stuttgart’s reputation as an innovation hub and also makes it an attractive setting for business events.

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Prestige Events Magazine

JULY 8, 2024

Live events and experiential experts TRO will be working with clients including BMW, MINI and Genesis to create a series of participatory brand experiences at the celebrated automotive event: Goodwood Festival of Speed. As products and technologies evolve rapidly, competition intensifies.

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Prestige Events Magazine

JULY 29, 2024

London Concours is an annual, premium lifestyle event that celebrates the craftsmanship and traditions of automotive design and motoring. The 3-day event is a curated showcase of rare, luxury and legendary and is drawn from private collectors’ one-of automotive assets.

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Event Marketer

MARCH 6, 2023

But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. Turkish automotive company Togg created a “Digital Mobility Garden” with four experiences that demonstrated its solutions for sustainable and connected mobility. Learn more about Togg’s booth in our automotive roundup.)

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Event Marketer

NOVEMBER 14, 2023

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct. 31 to Nov.

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EventMB

MAY 2, 2024

automotive industry, but did you know that it's also a leader across multiple high-tech sectors, including electric vehicles? Thanks to these advancements and top-notch meetings infrastructure, Detroit is emerging as a top contender for conferences and business events of all kinds.

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Event Marketer

FEBRUARY 27, 2023

Automotive lighting brand SYLVANIA ran with this analogy to educate drivers by launching an “eye exam” pop-up experience one evening in January for cars driving through the desert outside of Las Vegas. Car headlights illuminate roads at night or in bad weather, but if they become dim or foggy, it can create a safety issue.

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Event Marketer

FEBRUARY 12, 2025

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. The booths main event was a purple pedal bar topped with a canopy in the shape of a football. One would have never guessed the event was staged on an empty parking lot.

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Event Marketer

JULY 11, 2022

To support the release of its first fully all-electric vehicle, the LYRIQ, later this year, Cadillac is building a story around the future of luxury with an immersive experiential installation traveling to iconic sporting properties and industry events. Event Marketer: W alk us through the concept of The ELECTRIQ Theater.

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Event Marketer

JULY 4, 2022

A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. More than 1,700 owners were engaged on-site at the event. On the third day of the festival, however, Breland himself surprised a group of consumers dancing in the booth in IRL.

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Event Marketer

JANUARY 2, 2024

Major automotive manufacturers and consumers are embracing an electric future, with U.S. And for quick events in a retail parking lot, you wouldn’t need to find an outlet or bring a small generator with you.” But the folks behind the expo have noticed a dramatic shift in who comes to the event and why.

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Event Industry News

JULY 9, 2024

Live events and experiential experts TRO will be working with clients including BMW, MINI and Genesis to create a series of participatory brand experiences at the celebrated automotive event: Goodwood Festival of Speed.

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Event Marketer

JANUARY 30, 2023

“We’ve always been seen as an industrial, manufacturing, engineering company, but over the years, we have really developed into a technology company that transforms everyday lives, so that human or personal perspective has been missing for a long time,” says Stacey Gromlich, director-audience engagement and global events at Siemens.

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Attendease

FEBRUARY 28, 2022

Manufacturing and supply chain delays remain a challenge for many industries, including automotive, fashion, and electronics. This often involves communicating with retail partners, event planning, and scheduling product availability dates long before the launch. Don’t forget product-specific or event hashtags to help you go viral!

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Event Marketer

OCTOBER 24, 2023

Adding support to Pacsun’s pop-up efforts were execs on-site for the event, including ceo Brie Olson and the brand’s vp of men’s merchandising and global partnerships, creative director and associate director of brand marketing, along with several influencers who donned the merch throughout the weekend. Grand Prix fan contest.

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Event Industry News

FEBRUARY 27, 2024

Strata, the award-winning brand experience agency, has launched a specialist automotive division. Comprising of an expert team, dedicated to meeting the growing needs of an extensive automotive client list, the division has been launched in direct response to increasing client demand for instant and consistent support and specialist services.

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Event Marketer

DECEMBER 21, 2023

We wanted our event to have that same sort of access.” We wanted our event to have that same sort of access.” For its launch event, Pandora required a glamorous venue that matched the Lab-Grown Diamond Collection’s “new take on modern elegance,” and a parking lot turned out to be an unexpected choice with some logistical challenges.

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Event Marketer

APRIL 11, 2024

Approximately 20 major automotive brands exhibited on the main level of the Javits Convention Center for the 124-year-old NYIAS show, which ran March 29 through April 7. More from the New York International Auto Show The post Top Booths from the 2024 New York International Auto Show appeared first on Event Marketer.

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Smart Meetings

MARCH 3, 2023

Switching careers to discover your passion There is a near endless list of jobs in the world but some people were just born for events and hospitality. Today, she is the property’s director of event management. Since my university days I was involved in events,” she says. But life had different plans.”

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Event Marketer

JANUARY 9, 2023

Don’t ask us to explain it, but mushroom installations permeated more than one event footprint at Miami Art Week. More on Experience Design: Experiential at Miami Art Week: Our Tour of Brand Experiences Across the Prestigious Event. How the Genesis House Showroom Immerses Visitors in the Future of Luxury Automotive. 29 to Dec.

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Smart Meetings

FEBRUARY 20, 2019

In fact, it is now expected when you’re hired to organize an event or meeting. More : How to Run a Successful Email Event Marketing Campaign. In the end, it should be about whether you can inject passion , enthusiasm and storytelling into your work—three attributes that only the best event professionals can deliver.

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Prestige Events Magazine

MARCH 6, 2025

Marketing and events agency Blueprint Partners has launched its new AI solution, the Knowledge app. In a completely different sector, one of Blueprint Partners’ automotive clients is hoping to use the app to test its partners to ensure they meet brand standards for customer interaction.

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Event Marketer

JANUARY 17, 2022

2-4, marking the triumphant return of the star-studded, ostentatious event, which was canceled in 2020 as a result of the pandemic. Cryptocurrency payments provider MoonPay kicked off a partnership with lifestyle and esports platform FaZe Clan at Art Basel Miami Beach with an invite-only event dubbed FaZe Forever powered by MoonPay.

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Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

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Eventscase Blog

NOVEMBER 13, 2024

Although not a new trend, micro-events are gaining traction as an effective option for companies seeking highly personalised, impactful experiences. Characterised by their small scale and exclusive focus, these events allow brands to establish deeper connections with attendees. What is a Micro-Event?

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PCMA Convene

AUGUST 11, 2016

Automotive Testing Expo Europe launched in Hamburg, Germany, in 1999, and moved to Stuttgart two years later. It’s where Karl Benz invented the first gasoline-powered car in 1886, and where Mercedes-Benz and Porsche are both headquartered, along with automotive-parts giants like Bosch and Mahle. Attendees seemed to approve.

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Event Marketer

JANUARY 31, 2024

Photo credit: Audible CHASE SAPPHIRE Star-studded cast parties and film panels featuring the likes of Jesse Eisenberg, Pedro Pascal and Julia Fox, as well as cardmember events, were on the agenda at Chase Sapphire on Main this year. The brand additionally served as presenting sponsor of the Variety Interview Studio.

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Smart Meetings

JULY 26, 2022

As mentioned earlier, attendees have lives on the side and likely work tasks to address while participating in your event. How can you translate these visceral experiences into your business event? Certainly, there are touchpoints well before the events: invitations, registration, know-before-you-go letters and the like.

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Event Marketer

DECEMBER 15, 2023

Sustainability also played a key part in this exhibit: Inside, a sustainability wall focused on the brand’s efforts going forward, and the exhibit itself was built out of a reusable frame with stretch fabric interchanged based on the event. For its best-in-show-winning booth at the Kitchen & Bath Industry Show (KBIS), Jan. 30 to Feb.

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Event Industry News

APRIL 13, 2017

Brand roadshow specialist, Mobile Promotions helped Dream Marketing hit the road with the use of its expandable exhibition trailer, creating a 16-day pan-European automotive roadshow. The post Mobile Promotions drive engagement on Dream Marketing’s Automotive Roadshow appeared first on Event Industry News.

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