Event Marketer

MARCH 24, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms. The stunt had social media users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. Moral of the story? Question everything.

Automotive 278

Automotive Hotels 2015 2025 278

Event Marketer

FEBRUARY 13, 2023

The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility.

Automotive 246

Automotive 2023 Transportation Sustainability 246

Smart Meetings

OCTOBER 23, 2024

The invitation-only activation for CMOs during IMEX demonstrated the power of live events How do you surprise and delight veteran marketing executives who have seen it all? Attendees were treated to a demonstration of how live events create brand advocate communities in a venue designed to excite rabid Las Vegas football fans.

Automotive 238

Automotive Marketing Hospitality Venues 238

Event Marketer

APRIL 18, 2023

Held this year April 7-16 at New York City’s Javits Center, the 123-year-old event was rife with interactive activities, ride-and-drives, experience design inspiration, sustainable builds and inclusive programming. And EM was along for the ride.

2023 321

2023 Automotive Sustainability Event Marketing 321

Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. The brand additionally served as presenting sponsor of the Variety Interview Studio.

2024 325

2024 Marketing Entertainment Apparel 325

The MICE

NOVEMBER 18, 2024

Everyone knows Stuttgart as the birthplace of mobility and a powerhouse in the automotive industry. Stuttgart is constantly evolving, offering a unique setting for hosting business events. This diverse economic landscape strengthens Stuttgart’s reputation as an innovation hub and also makes it an attractive setting for business events.

Hotels 105

Hotels Sustainability Automotive Venues 105

Prestige Events Magazine

JULY 8, 2024

Live events and experiential experts TRO will be working with clients including BMW, MINI and Genesis to create a series of participatory brand experiences at the celebrated automotive event: Goodwood Festival of Speed. As products and technologies evolve rapidly, competition intensifies.

Automotive 130

Automotive 2024 Hospitality Technology 130

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Event Marketer

FEBRUARY 12, 2025

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. The booths main event was a purple pedal bar topped with a canopy in the shape of a football. One would have never guessed the event was staged on an empty parking lot.

Apparel 274

Apparel Sports Food and Beverage Fashion 274

Event Marketer

NOVEMBER 14, 2023

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.

2023 310

2023 Trade Shows Automotive Entertainment 310

Event Marketer

MARCH 6, 2023

But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. Turkish automotive company Togg created a “Digital Mobility Garden” with four experiences that demonstrated its solutions for sustainable and connected mobility. Learn more about Togg’s booth in our automotive roundup.)

Technology 263

Technology Automotive 2023 Transportation 263

Event Marketer

JULY 11, 2022

To support the release of its first fully all-electric vehicle, the LYRIQ, later this year, Cadillac is building a story around the future of luxury with an immersive experiential installation traveling to iconic sporting properties and industry events. We spoke with Gagliardi about The ELECTRIQ Theater and marketing in the EV space.

Travel 299

Travel Automotive Advertising Sports 299

Event Marketer

JANUARY 2, 2024

Major automotive manufacturers and consumers are embracing an electric future, with U.S. fleet customers coming in 2024 (much like its Amazon Electric Delivery Van), mobile tour marketers are on course for a piece of the progress, too. But experts following it closely say there’s no time like the present to get ahead of the curve.

Automotive 312

Automotive Marketing Sustainability Retail 312

Event Marketer

FEBRUARY 27, 2023

Automotive lighting brand SYLVANIA ran with this analogy to educate drivers by launching an “eye exam” pop-up experience one evening in January for cars driving through the desert outside of Las Vegas. It’s just not as easy to see or do a test on them,” says Erin O’Malley, director-marketing at SYLVANIA. “If

Automotive 246

Automotive Education Travel Marketing 246

Event Marketer

JANUARY 31, 2022

In addition to world-class action sports competitions broadcast by production partner ESPN, the free annual event included the X Fest fan experience, encompassing partner activations from brands like Wendy’s and Monster, live dj sets and athlete meet-and-greets. Agency: The Marketing Arm. Agency: In-house. Photo credit: Wendy’s.

Sponsorships 340

Sponsorships Automotive Sports Travel 340

Event Marketer

JULY 4, 2022

A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. More than 1,700 owners were engaged on-site at the event. On the third day of the festival, however, Breland himself surprised a group of consumers dancing in the booth in IRL.

Automotive 246

Automotive Sponsorships Retail Sustainability 246

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . Manufacturing and supply chain delays remain a challenge for many industries, including automotive, fashion, and electronics. Curate an Exclusive Event.

Social Media 370

Social Media Retail Automotive 2021 370

Event Marketer

OCTOBER 24, 2023

Adding support to Pacsun’s pop-up efforts were execs on-site for the event, including ceo Brie Olson and the brand’s vp of men’s merchandising and global partnerships, creative director and associate director of brand marketing, along with several influencers who donned the merch throughout the weekend. “We

Sports 304

Sports Apparel Automotive Retail 304

Event Marketer

DECEMBER 21, 2023

We wanted our event to have that same sort of access.” We wanted our event to have that same sort of access.” For its launch event, Pandora required a glamorous venue that matched the Lab-Grown Diamond Collection’s “new take on modern elegance,” and a parking lot turned out to be an unexpected choice with some logistical challenges.

Automotive 321

Automotive Fashion Marketing Event Marketing 321

Smart Meetings

FEBRUARY 20, 2019

What marketers used to say was, “Good, fast, and cheap. Marketing isn’t a “You Pick 2” world anymore. In fact, it is now expected when you’re hired to organize an event or meeting. More : How to Run a Successful Email Event Marketing Campaign. You can pick two.” That used to be the “Rule of Three.”

Automotive 244

Automotive Marketing Technology Meetings 244

Event Marketer

JANUARY 30, 2023

“We’ve always been seen as an industrial, manufacturing, engineering company, but over the years, we have really developed into a technology company that transforms everyday lives, so that human or personal perspective has been missing for a long time,” says Stacey Gromlich, director-audience engagement and global events at Siemens.

2023 246

2023 Sustainability Automotive Fashion 246

Event Marketer

JANUARY 8, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes and hot topics in experiential marketing cover a Victorian-era peep show, interstellar invitations and the potential demise of Camp Jeep. Naturally, extraterrestrial life presents a new demographic for marketers. POP-TARTS EATS CHEEZ-IT’S DUST You’ve heard of the streaming wars.

Automotive 309

Automotive Trade Shows Social Media Tourism 309

Smart Meetings

MARCH 3, 2023

Switching careers to discover your passion There is a near endless list of jobs in the world but some people were just born for events and hospitality. Today, she is the property’s director of event management. Like Pereira, Goodman also worked in marketing and advertising. But life had different plans.”

Event Planning 246

Event Planning Hospitality Advertising Automotive 246

Prestige Events Magazine

MARCH 6, 2025

Marketing and events agency Blueprint Partners has launched its new AI solution, the Knowledge app. In a completely different sector, one of Blueprint Partners’ automotive clients is hoping to use the app to test its partners to ensure they meet brand standards for customer interaction.

Automotive 130

Automotive 2025 Retail Sports 130

Event Marketer

JANUARY 18, 2022

It was a far cry from the 171,000 who showed up in 2020, making it a disappointing turn of events for a show that tends to serve as an industry health-check. Some 2,300 companies arrived at CES 2022 in person to showcase the latest in digital health, food tech, automotive, NFTs, gaming, smart homes and more. Agency: NParallel).

Wireless 334

Wireless Trade Shows Automotive 2030 334

Event Industry News

JULY 9, 2024

Live events and experiential experts TRO will be working with clients including BMW, MINI and Genesis to create a series of participatory brand experiences at the celebrated automotive event: Goodwood Festival of Speed.

Automotive 72

Automotive 2024 Events Event Design 72

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 195

Trade Shows 2001 2007 Automotive 195

Event Marketer

JULY 19, 2023

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. So, we tapped Serrano and Nisenbaum to explore what that means, how luxury clients are executing on it, and ideas and actionable advice on leveraging “less is more” in events. Rely on moments, not branding.

Event Marketing 130

Event Marketing Marketing Automotive Social Media 130

Event Marketer

DECEMBER 15, 2023

Sustainability also played a key part in this exhibit: Inside, a sustainability wall focused on the brand’s efforts going forward, and the exhibit itself was built out of a reusable frame with stretch fabric interchanged based on the event. For its best-in-show-winning booth at the Kitchen & Bath Industry Show (KBIS), Jan. 30 to Feb.

2023 305

2023 Trade Shows Retail Automotive 305

Event Marketer

JANUARY 9, 2023

Don’t ask us to explain it, but mushroom installations permeated more than one event footprint at Miami Art Week. More on Experience Design: Experiential at Miami Art Week: Our Tour of Brand Experiences Across the Prestigious Event. How the Genesis House Showroom Immerses Visitors in the Future of Luxury Automotive. 29 to Dec.

2023 299

2023 Automotive Technology Travel 299

Event Marketer

JANUARY 17, 2022

2-4, marking the triumphant return of the star-studded, ostentatious event, which was canceled in 2020 as a result of the pandemic. We recap nine experiential marketing works of art delivered across the annual affair. At an event where you can buy a $1,000 cup of coffee , Cheetos doesn’t quite seem like a natural fit.

2021 331

2021 Automotive 2015 Banking 331

Event Industry News

FEBRUARY 27, 2024

Strata, the award-winning brand experience agency, has launched a specialist automotive division. Comprising of an expert team, dedicated to meeting the growing needs of an extensive automotive client list, the division has been launched in direct response to increasing client demand for instant and consistent support and specialist services.

Automotive 64

Automotive Meetings Event Design Event Marketing 64

Event Marketer

FEBRUARY 6, 2023

The Sundance Film Festival has been a storyteller’s haven for nearly four decades, and after two years of digital events, the upscale affair returned to the Utah mountains last month. Johnson Experience Marketing (lead agency); MullenLowe; G7 Entertainment Marketing; Sunshine Sachs Morgan & Lylis; IMDb.com.

Entertainment 246

Entertainment Automotive Sponsorships Banking 246

Event Marketer

FEBRUARY 14, 2022

sporting event of the year and a Pepsi Halftime Show that made (millennial) hearts flutter, fans could participate in a range of in-person brand activations. Now, crack open a cold one and join us for a roundup of the Super Bowl LVI events and experiences that scored with fans in L.A. In addition to viewing the biggest U.S. NBC SPORTS.

Sports 279

Sports 2022 Automotive Hotels 279

Event Marketer

JUNE 21, 2023

VIRTUAL PLATFORMS INDEX 2023 CAMPAIGN: 2022 AutoZone National Sales Meeting CLIENT: AutoZone AGENCY: LEO Events AutoZone’s National Sales Meeting (NSM) is an annual event that brings together thousands of employees and store managers from around the world. It targeted both attendees and vendors at the event.

Automotive 130

Automotive 2022 2023 Event Apps 130

Smart Meetings

FEBRUARY 20, 2019

What marketers used to say was, “Good, fast, and cheap. Marketing isn’t a “You Pick 2” world anymore. In fact, it is now expected when you’re hired to organize an event or meeting. More : How to Run a Successful Email Event Marketing Campaign. You can pick two.” That used to be the “Rule of Three.”

Automotive 153

Automotive Marketing Technology Meetings 153

Event Industry News

APRIL 13, 2017

Brand roadshow specialist, Mobile Promotions helped Dream Marketing hit the road with the use of its expandable exhibition trailer, creating a 16-day pan-European automotive roadshow. The post Mobile Promotions drive engagement on Dream Marketing’s Automotive Roadshow appeared first on Event Industry News.

Automotive 49

Automotive Marketing Management Events 49