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There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotiveevent marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . jimdonnellyphoto).
An experience like this would normally cater to the media or automotive influencers, giving them the opportunity to create exclusive reviews and content for YouTube and elsewhere for consumers. As key partners, they helped spread the word about the event and then, on-site, were able to recruit new members and drive additional influence.
A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. More than 1,700 owners were engaged on-site at the event. On the third day of the festival, however, Breland himself surprised a group of consumers dancing in the booth in IRL.
Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. The booths main event was a purple pedal bar topped with a canopy in the shape of a football. One would have never guessed the event was staged on an empty parking lot.
Photo credit: Audible CHASE SAPPHIRE Star-studded cast parties and film panels featuring the likes of Jesse Eisenberg, Pedro Pascal and Julia Fox, as well as cardmember events, were on the agenda at Chase Sapphire on Main this year. From cozy chalets to themed soirees, here’s a taste of the action from Park City.
Adding support to Pacsun’s pop-up efforts were execs on-site for the event, including ceo Brie Olson and the brand’s vp of men’s merchandising and global partnerships, creative director and associate director of brand marketing, along with several influencers who donned the merch throughout the weekend. Grand Prix fan contest.
The Sundance Film Festival has been a storyteller’s haven for nearly four decades, and after two years of digital events, the upscale affair returned to the Utah mountains last month. The brand hosted several events aimed at celebrating filmmaking and spotlighting the editors who make movie magic. Over 11 days, Jan. Partners: George P.
Agency Spotlight, the latest addition to the Event Industry News site, profiles the top of the pyramid, the design and creativity behind brand activations, experiences, exhibition USPs and the greater live event model. Annual Events: 450. This article is brought to you in association with Macroart. Agency: TRO. Formed: 1982.
Congratulations to the nominees for the 25th Annual Canadian Event Awards. 2022 Canadian Event Awards Finalists. Best Event Design/De?cor Events, Calgary, AB, for Aysha & Drew’s Wedding. Events, Calgary, AB, for Aysha & Drew’s Wedding. R5 Event Design Inc., Best Event Design/De?cor
Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. One of the many benefits is a hybrid element, which includes the best of in-person and virtual events. Virtual Conference vs. Virtual Event: What’s the Difference? Concerts and festivals.
Event managers can tell you a thing or two about it: Your trade show, congress or event has a great audience, superb location, pristine program, spectacular keynotes – there should be some money to be made from sponsorship income, right? Why is selling sponsorship so hard for event planners to do?
Event managers can tell you a thing or two about it: Your trade show, congress or event has a great audience, superb location, pristine program, spectacular keynotes – there should be some money to be made from sponsorship income, right? Why is selling sponsorship so hard for event planners to do?
Agency Spotlight, the latest addition to the Event Industry News site, profiles the top of the pyramid, the design and creativity behind brand activations, experiences, exhibition USPs and the greater live event model. Agency: Kemosabe Formed: 2015 Annual Events: 11-50 Staff: 11-50 employees Offices: 3 [link].
With a footprint bigger than 870,000 square feet, the LA Auto Show takes over the entire Los Angeles Convention Center, stretching outside with an additional pavilion for the four-day, B2B-focused AutoMobility LA event, which precedes the 10-day consumer show. Now, there are much bigger threats confronting events. Terri Toennies.
Agency Spotlight, the latest addition to the Event Industry News site, profiles the top of the pyramid, the design and creativity behind brand activations, experiences, exhibition USPs and the greater live event model. Annual Events: 100+. This article is brought to you in association with Macroart. Staff: 50+. Offices: 2.
Looking for an event or experiential marketing agency? We've compiled the most comprehensive list of UK event agencies on the internet for 2019. From experiential to event marketing to event production to event planning, this agency list will have everything you're looking for. Event Agencies: A-C.
According to the Event Marketing 2018 Report , 95% of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world. Of course, live events are just one form of offline marketing. 15) Coca Cola - 2012 Olympics Sponsorship. Source: Wired.
One of the main reasons event professionals learn with us is to hone the skills needed to advance their event planning careers, and many of them ask us about job openings. Meeting & Event Job Openings | January 2018. Design & Event Coordinator | AlliedPRA | Chandler, AZ. Event Manager | streamlinevents, inc.
Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. 21-23 at Buttermilk Ski Resort in Colorado, were no exception. From the X Games Archives: Jeep Treats X Games Attendees to a Mountainside 4D Film Experience.
With 84% of attendees holding buying power (according to Exhibitor Online), these events help exhibitors generate leads, drive sales, and put their solutions directly in front of their target audience. Hosted by the Consumer Technology Association, this event has become a globally recognized launchpad for the latest tech innovations.
With 84% of attendees holding buying power (according to Exhibitor Online), these events help exhibitors generate leads, drive sales, and put their solutions directly in front of their target audience. Hosted by the Consumer Technology Association, this event has become a globally recognized launchpad for the latest tech innovations.
sporting event of the year and a Pepsi Halftime Show that made (millennial) hearts flutter, fans could participate in a range of in-person brand activations. Now, crack open a cold one and join us for a roundup of the Super Bowl LVI events and experiences that scored with fans in L.A. In addition to viewing the biggest U.S. NBC SPORTS.
You’ve discovered that producing a successful hybrid event is possible when you have a nuanced, rather than literal, approach. How Automotive Experiences are Catering to Shifting Consumer Trends. How Salesforce is Embracing Safety, Tech to Elevate its Dreamforce Event. STORY OF THE YEAR #1. Choice is now paramount. .
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