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How Automotive Experiences are Catering to Shifting Consumer Trends

Event Marketer

There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . jimdonnellyphoto).

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CES 2025: Newcomers, Block Parties and Heroes on the Show Floor

Event Marketer

Sheer fabric walls, muted tones and sustainable design materials underlined the message of sustainability. Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025. The post CES 2025: Newcomers, Block Parties and Heroes on the Show Floor appeared first on Event Marketer.

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Business events in Stuttgart: hotels, unique venues, experiences, sustainability

The MICE

Everyone knows Stuttgart as the birthplace of mobility and a powerhouse in the automotive industry. Stuttgart is constantly evolving, offering a unique setting for hosting business events. This diverse economic landscape strengthens Stuttgart’s reputation as an innovation hub and also makes it an attractive setting for business events.

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Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths

Event Marketer

The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility.

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The Brief: FBI Raids and a 29Rooms Revival

Event Marketer

The stunt had social media users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. On March 18, the beer brand, which has a long history of sustainable practices tied to the natural ingredients used in its products, unlocked the doors to its eco-protected property.

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Photo Tour: How 11 Brands Electrified the 2023 New York International Auto Show

Event Marketer

Held this year April 7-16 at New York City’s Javits Center, the 123-year-old event was rife with interactive activities, ride-and-drives, experience design inspiration, sustainable builds and inclusive programming. And EM was along for the ride.

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Siemens Spotlights its Sustainability Ventures in Four Interactive Exhibits at CES 2023

Event Marketer

5-8, in Las Vegas, that together showcased how its products drive sustainability and innovation today and how they will in the future. This isn’t just about the automotive industry, mobility or aerospace; we want to change people’s mindset. ” Agency: Freeman.

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